JOSE CUERVO JOSE CUERVO ESPECIAL FABRICA LA ROJENA TEQUILA

The mark consists of a bottle containing a silver label outlined in gold and blue that appears on the front of the bottle with the stacked wording "JOSE CUERVO ESPECIAL" appearing in black letters on the label; the signature "JOSE CUERVO" appears in silver color in cursive letters behind the wording as a water mark; above the wording there are seven coins in gold; below the wording appear a round red seal with gold outlining with the words "FABRICA LA ROJENA TEQUILA" in gold surrounding a crest containing a design of a raven, an agave plant and a coa, agave harvesting tool, surrounded by floral leaves, all in gold. The neck of the bottle is in silver color with the same aforementioned crest in blue and silver and a thin blue band underneath. The bottle of the cap is silver with a blue top. Near the bottom of the bottle there is a large blue rectangular label with thin silver bands on each end. The matter shown in broken lines is not part of the mark and serves only to show the position or placement of the mark on the packaging for the goods.

Mark For: JOSE CUERVO JOSE CUERVO ESPECIAL FABRICA LA ROJENA TEQUILA™ trademark registration is intended to cover the categories of distilled spirits, namely, spirits distilled from the blue tequilana weber variety of agave plant. [all]

>The color(s) silver, red, blue, gold and black is/are claimed as a feature of the mark. The mark consists of a bottle containing a silver label outlined in gold and blue that appears on the front of the bottle with the stacked wording "JOSE CUERVO ESPECIAL" appearing in black letters on the label; the signature "JOSE CUERVO" appears in silver color in cursive letters behind the wording as a water mark; above the wording there are seven coins in gold; below the wording appear a round red seal with gold outlining with the words "FABRICA LA ROJENA TEQUILA" in gold surrounding a crest containing a design of a raven, an agave plant and a coa, agave harvesting tool, surrounded by floral leaves, all in gold. The neck of the bottle is in silver color with the same aforementioned crest in blue and silver and a thin blue band underneath. The bottle of the cap is silver with a blue top. Near the bottom of the bottle there is a large blue rectangular label with thin silver bands on each end. The matter shown in broken lines is not part of the mark and serves only to show the position or placement of the mark on the packaging for the goods.

Status

2023-11-28 UTC
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LIVE APPLICATION Under Examination

Research	OneLook Acronym Finder
Serial Number	90867815
Mark Literal Elements	JOSE CUERVO JOSE CUERVO ESPECIAL FABRICA LA ROJENA TEQUILA
Mark Drawing Type	3 - AN ILLUSTRATION DRAWING WHICH INCLUDES WORD(S)/ LETTER(S)/NUMBER(S)
Mark Type	TRADEMARK
Standard Character Claim	No
Register	PRINCIPAL
Current Location	PUBLICATION AND ISSUE SECTION 2023-11-04
Basis	1(a)
Class Status	ACTIVE
Primary US Classes	047: Wines 049: Distilled Alcoholic Liquors
Primary International Class	033 - Primary Class (Wine and spirits) Alcoholic beverages (except beers).
Filed Use	No
Current Use	Yes
Intent To Use	No
Filed ITU	Yes
44D Filed	No
44E Current	No
66A Current	No
Current Basis	No
No Basis	No
Domestic Representative	Julianne Abelman
Attorney Name	Julianne Abelman
Attorney Docket Number	880771

Timeline

IC 033. US 047 049. G & S: Distilled spirits, namely, spirits distilled from the blue tequilana weber variety of agave plant. FIRST USE: 20201001. FIRST USE IN COMMERCE: 20201001