Application

PTO- 1478

Approved for use through 07/31/2021. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

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PTO- 1478

Approved for use through 07/31/2021. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Trademark/Service Mark Application, Principal Register

Serial Number: 90823328

Filing Date: 07/12/2021

To the Commissioner for Trademarks:

MARK: BENCO (stylized and/or with design, see mark)
The literal element of the mark consists of BENCO. The color(s) light blue is/are claimed as a feature of the mark. The mark consists of the word BENCO in white letters contains in a light blue-colored hexagon.
The applicant, Automotive Parts Headquarters, Inc., a corporation of Minnesota, having an address of
      2959 Clearwater Road
      St. Cloud, Minnesota 56302
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 035:  Wholesale and retail distributorships featuring vehicle service equipment and products used at vehicle service facilities; Wholesale and retail store services in the field of automotive service equipment

In International Class 035, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 08/31/2017, and first used in commerce at least as early as 08/31/2017, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) A copy of advertising showing the mark and the services offered..

Original PDF file:
SPE0-3897227179-202107121 51520719175_._BENCO_Adver tising.pdf
Converted PDF file(s) (1 page)
Specimen File1
Original PDF file:
SPE0-3897227179-202107121 51520719175_._BENCO_Web_s ite.pdf
Converted PDF file(s) (8 pages)
Specimen File1
Specimen File2
Specimen File3
Specimen File4
Specimen File5
Specimen File6
Specimen File7
Specimen File8
Webpage URL: http://bencoequipment.com/
Webpage Date of Access: 07/12/2021

International Class 037:  Installation and maintenance of vehicle servicing equipment used at vehicle servicing facilities; preventative maintenance and emergency repair of vehicle servicing equipment for others

In International Class 037, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 08/31/2017, and first used in commerce at least as early as 08/31/2017, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) Advertising showing the mark and the services offered, as well as a screen shot of the web site..

Original PDF file:
SPE0-1-3897227179-2021071 2151520719175_._BENCO_Adv ertising.pdf
Converted PDF file(s) (1 page)
Specimen File1
Original PDF file:
SPE0-1-3897227179-2021071 2151520719175_._BENCO_Web _site.pdf
Converted PDF file(s) (8 pages)
Specimen File1
Specimen File2
Specimen File3
Specimen File4
Specimen File5
Specimen File6
Specimen File7
Specimen File8
Webpage URL: http://bencoequipment.com/
Webpage Date of Access: 07/12/2021




The owner's/holder's proposed attorney information: Brent E. Routman. Other appointed attorneys are Brian H. Batzli, John A. Clifford, Gregory A. Sebald, Christopher J. Schulte, Andrew S. Ehard, Greg C. Golla, Scott W. Johnston, Danielle I. Mattessich, Heather Kliebenstein, Lindsay Jones and all other attorneys at the firm. Brent E. Routman of Merchant & Gould, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      P.O. Box 2910
      150 South 5th Street, Suite 2200
      Minneapolis, Minnesota 55402
      United States
      612-336-4619(phone)
      612.332.9081(fax)
      dockmpls@merchantgould.com
The docket/reference number is 16238.3US01.
Brent E. Routman submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Brent E. Routman

PRIMARY EMAIL FOR CORRESPONDENCE: dockmpls@merchantgould.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): aendris@merchantgould.com; broutman@merchantgould.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $700 has been submitted with the application, representing payment for 2 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /ber/   Date: 07/12/2021
Signatory's Name: Brent E. Routman
Signatory's Position: Attorney for Applicant
Signatory's Phone Number: 612-336-4619
Signature method: Signed directly within the form
Payment Sale Number: 90823328
Payment Accounting Date: 07/12/2021

Serial Number: 90823328
Internet Transmission Date: Mon Jul 12 15:45:07 ET 2021
TEAS Stamp: USPTO/BAS-XX.XX.XXX.XXX-2021071215450711
8355-90823328-780f6ed2c042e278b6eddc5bdb
f6b6ca5630cf69d89edb58446b1cc35221b-DA-4
5064219-20210712151520719175