Mark For: EFFECTV® trademark registration is intended to cover the categories of platform as a service (PaaS) featuring computer software platforms for advertising and programmatic advertising; providing a website featuring on-line non-downloadable software that enables users to track, aggregate, report and query their marketing and advertising campaigns; platform as a service (PaaS) featuring computer software platforms for managing programmatic media buying; platform as a service (PaaS) featuring computer software platforms for use in decision, support, analytics and optimization of interactive advertising and digital media; providing temporary use of on-line non-downloadable web-based, cloud-based, and online software, for use in providing database management, data analytics and reporting data in the field of digital advertising; providing temporary use of on-line non-downloadable web-based, cloud-based, and online software, for use in managing advertising campaigns, targeting audiences, delivering, tracking, and reporting ads for advertisers and publishers, and for use in optimizing and analyzing the effectiveness of advertising campaigns; Providing multimedia design services for the purpose of promoting the goods and services of others; providing an internet web-based portal featuring technology that allows users to facilitate ideation, design, development, and distribution of advertisements and promotional materials; Platform as a service (PAAS) featuring computer software platforms in the field of advertising, namely, computer software platforms for analyzing market research data for purposes of determining optimal placement of advertisements; Platform as a service (PAAS) featuring computer software platforms in the field of advertising, namely, computer software platforms for programming, managing, reporting, planning and delivery of advertising; Platform as a service (PAAS) featuring computer software platforms to allow advertisers to purchase and run advertising; Platform as a service (PAAS) featuring computer software platforms for the distribution of creative content and advertising by means of the internet and wireless devices; Platform as a service (PAAS) featuring computer software platforms for use in selling advertising; Platform as a service (PAAS) featuring computer software platforms to allow advertisers to manage placement of advertising; Software as a service (SAAS) services featuring software that enables advertisers, advertising agencies or online publishers to manage digital ad campaigns; Providing a platform as a service (PAAS) featuring computer software platforms for advertising via web sites and facilitating the business administration of online advertising platforms for the sale of goods and services of others.
Status
2021-05-24 UTC
LIVE APPLICATION Awaiting Examination
The trademark application has been accepted by the Office (has met the minimum filing requirements) and has not yet been assigned to an examiner.
(Computer, scientific & legal) Scientific and technological services and research and design relating thereto: industrial analysis and research services; design and development of computer hardware and software; legal services.
Filed Use
Yes
Current Use
Yes
Intent To Use
No
Filed ITU
No
44D Filed
No
44E Current
No
66A Current
No
Current Basis
No
No Basis
No
Attorney Name
Matthew A. Homyk
Attorney Docket Number
111058-00223
Timeline
2019-11-05
Date of First Use
2019-11-05
Date of Use In Commerce
2021-05-20
Application Filed
2021-05-24
Location: NEW APPLICATION PROCESSING
2021-05-24
Status: Live/Pending
2021-05-24
Status: New application will be assigned to an examining attorney approximately 3 months after filing date.
MATTHEW A. HOMYK BLANK ROME LLP ONE LOGAN SQUARE PHILADELPHIA, PA 19103
Good, Services, and Codes
International Codes:
42
U.S. Codes:
100,101
Type Code
Type
GS0421
platform as a service (PaaS) featuring computer software platforms for advertising and programmatic advertising; providing a website featuring on-line non-downloadable software that enables users to track, aggregate, report and query their marketing and advertising campaigns; platform as a service (PaaS) featuring computer software platforms for managing programmatic media buying; platform as a service (PaaS) featuring computer software platforms for use in decision, support, analytics and optimization of interactive advertising and digital media; providing temporary use of on-line non-downloadable web-based, cloud-based, and online software, for use in providing database management, data analytics and reporting data in the field of digital advertising; providing temporary use of on-line non-downloadable web-based, cloud-based, and online software, for use in managing advertising campaigns, targeting audiences, delivering, tracking, and reporting ads for advertisers and publishers, and for use in optimizing and analyzing the effectiveness of advertising campaigns; Providing multimedia design services for the purpose of promoting the goods and services of others; providing an internet web-based portal featuring technology that allows users to facilitate ideation, design, development, and distribution of advertisements and promotional materials; Platform as a service (PAAS) featuring computer software platforms in the field of advertising, namely, computer software platforms for analyzing market research data for purposes of determining optimal placement of advertisements; Platform as a service (PAAS) featuring computer software platforms in the field of advertising, namely, computer software platforms for programming, managing, reporting, planning and delivery of advertising; Platform as a service (PAAS) featuring computer software platforms to allow advertisers to purchase and run advertising; Platform as a service (PAAS) featuring computer software platforms for the distribution of creative content and advertising by means of the internet and wireless devices; Platform as a service (PAAS) featuring computer software platforms for use in selling advertising; Platform as a service (PAAS) featuring computer software platforms to allow advertisers to manage placement of advertising; Software as a service (SAAS) services featuring software that enables advertisers, advertising agencies or online publishers to manage digital ad campaigns; Providing a platform as a service (PAAS) featuring computer software platforms for advertising via web sites and facilitating the business administration of online advertising platforms for the sale of goods and services of others
GS0421
platform as a service (PaaS) featuring computer software platforms for advertising and programmatic advertising; providing a website featuring on-line non-downloadable software that enables users to track, aggregate, report and query their marketing and advertising campaigns; platform as a service (PaaS) featuring computer software platforms for managing programmatic media buying; platform as a service (PaaS) featuring computer software platforms for use in decision, support, analytics and optimization of interactive advertising and digital media; providing temporary use of on-line non-downloadable web-based, cloud-based, and online software, for use in providing database management, data analytics and reporting data in the field of digital advertising; providing temporary use of on-line non-downloadable web-based, cloud-based, and online software, for use in managing advertising campaigns, targeting audiences, delivering, tracking, and reporting ads for advertisers and publishers, and for use in optimizing and analyzing the effectiveness of advertising campaigns; Providing multimedia design services for the purpose of promoting the goods and services of others; providing an internet web-based portal featuring technology that allows users to facilitate ideation, design, development, and distribution of advertisements and promotional materials; Platform as a service (PAAS) featuring computer software platforms in the field of advertising, namely, computer software platforms for analyzing market research data for purposes of determining optimal placement of advertisements; Platform as a service (PAAS) featuring computer software platforms in the field of advertising, namely, computer software platforms for programming, managing, reporting, planning and delivery of advertising; Platform as a service (PAAS) featuring computer software platforms to allow advertisers to purchase and run advertising; Platform as a service (PAAS) featuring computer software platforms for the distribution of creative content and advertising by means of the internet and wireless devices; Platform as a service (PAAS) featuring computer software platforms for use in selling advertising; Platform as a service (PAAS) featuring computer software platforms to allow advertisers to manage placement of advertising; Software as a service (SAAS) services featuring software that enables advertisers, advertising agencies or online publishers to manage digital ad campaigns; Providing a platform as a service (PAAS) featuring computer software platforms for advertising via web sites and facilitating the business administration of online advertising platforms for the sale of goods and services of others
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