THE EINSTEIN WAY

Baby Einstein, LLC

Application Filed: 2021-04-01

Trademark Application Details

The mark consists of a magnifying glass, and inside the magnifying glass is the word THE to the left of a pair of eyes with glasses, with the shape of eyebrows above the glasses, all above the word EINSTEIN, which is above the word WAY.

Mark For: THE EINSTEIN WAY™ trademark registration is intended to cover the categories of computer software, namely, downloadable computer application software apps for mobile phones, smart phones, computers and tablets featuring interactive games; downloadable computer game software; pre-recorded DVDs and multi-media software featuring movies and television programs about fictional characters, educational activities for children, audio books for children about fictional characters, music and instructions for use of toys; visual and audio recordings featuring movies in the field of children's entertainment, television programs in the field of children's entertainment; downloadable computer game software and programs; pre-recorded DVDs, multi-media software, CD-ROMS, compact discs, all featuring pre-school aged children's educational and entertainment matter, games, music, images, and animated cartoons; all of the foregoing for children ages 0-12.

Status

2021-04-05 UTC

LIVE APPLICATION Awaiting Examination

The trademark application has been accepted by the Office (has met the minimum filing requirements) and has not yet been assigned to an examiner.

Research	OneLook Acronym Finder
Serial Number	90618372
Mark Literal Elements	THE EINSTEIN WAY
Mark Drawing Type	-
Mark Type	Trademark, Service Mark
Standard Character Claim	No
Current Location	NEW APPLICATION PROCESSING 2021-04-05
Basis	1(b)
Class Status	ACTIVE
Primary US Classes	021: Electrical Apparatus, Machines and Supplies 023: Cutlery, Machinery, Tools and Parts Thereof 026: Measuring and Scientific Appliances 036: Musical Instruments and Supplies 038: Prints and Publications
Primary International Class	009 - Primary Class (Electrical and scientific apparatus) Scientific, nautical, surveying, electric, photographic, cinematographic, optical, weighing, measuring, signaling, checking (supervision), lifesaving and teaching apparatus and instruments; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire-extinguishing apparatus.
Filed Use	No
Current Use	No
Intent To Use	Yes
Filed ITU	Yes
44D Filed	No
44E Current	No
66A Current	No
Current Basis	No
No Basis	No
Attorney Name	Mary Grace Gallagher

Timeline

2021-04-01	Application Filed
2021-04-05	Location: NEW APPLICATION PROCESSING
2021-04-05	Status: Live/Pending
2021-04-05	Status: New application will be assigned to an examining attorney approximately 3 months after filing date.
2021-04-05	Transaction Date

Trademark Parties (Applicants & Owners)

Party:	Baby Einstein, LLC
Address	3333 Piedmont Road, N.E., Suite 1800 Atlanta, GEORGIA UNITED STATES 30305
Legal Entity Type	Limited Liability Company
Legal Entity State	DELAWARE

Documents

Application	APPLICATION/XML,IMAGE/JPEG	2021-04-01
Drawing	IMAGE/JPEG	2021-04-01

Design Search Codes

021102	Eyes, human; Human eyes; Iris (eye)
160306	Glasses, magnifying; Jeweler's loupes (magnifiers); Loupes, jeweler's (magnifiers); Magnifying glasses

Attorney of Record

MARY GRACE GALLAGHER
ALSTON & BIRD
1201 W. PEACHTREE STREET.
ATLANTA, GA 30309

Good, Services, and Codes

International Codes:	9
U.S. Codes:	021,023,026,036,038
International Codes:	16
U.S. Codes:	002,005,022,023,029,037,038,050
International Codes:	20
U.S. Codes:	002,013,022,025,032,050
International Codes:	28
U.S. Codes:	022,023,038,050
International Codes:	35
U.S. Codes:	100,101,102
International Codes:	38
U.S. Codes:	100,101,104
International Codes:	41
U.S. Codes:	100,101,107

Type Code	Type
DM0000	The mark consists of a magnifying glass, and inside the magnifying glass is the word THE to the left of a pair of eyes with glasses, with the shape of eyebrows above the glasses, all above the word EINSTEIN, which is above the word WAY.

Trademark Filing History

Description	Date	Proceeding Number
NEW APPLICATION ENTERED IN TRAM	2021-04-05

Similar Marks

Mark Image Registration \| Serial	Company Trademark Application Date
THE EINSTEIN WAY 90618372 not registered Live/Pending	Baby Einstein, LLC 2021-04-01
THE EINSTEIN WAY 88721533 not registered Live/Pending	Baby Einstein, LLC 2019-12-10

uspto.report is an independent third-party trademark research tool that is not affiliated, endorsed, or sponsored by the United States Patent and Trademark Office (USPTO) or any other governmental organization. The information provided by uspto.report is based on publicly available data at the time of writing and is intended for informational purposes only.

While we strive to provide accurate and up-to-date information, we do not guarantee the accuracy, completeness, reliability, or suitability of the information displayed on this site. The use of this site is at your own risk. Any reliance you place on such information is therefore strictly at your own risk.

All official trademark data, including owner information, should be verified by visiting the official USPTO website at www.uspto.gov. This site is not intended to replace professional legal advice and should not be used as a substitute for consulting with a legal professional who is knowledgeable about trademark law.