AMAZON ADVERTISING

Amazon Technologies, Inc.

Application Filed: 2021-03-29

Trademark Application Details

The mark consists of the words AMAZON ADVERTISING with the design of a curved arrow in the shape of a smile underneath the word AMAZON.

Mark For: AMAZON ADVERTISING™ trademark registration is intended to cover the categories of downloadable computer software for the creation and delivery of digital content and advertising via global communication networks ; Downloadable computer software, namely, software that acquires user preferences to customize the subject matter and appearance of digital content and advertising; Downloadable computer software for tracking, monitoring, and reporting on trends for advertising, marketing, and promotional purposes ; Downloadable computer software for evaluating and analyzing customer behavior in the field of advertising and marketing ; Downloadable computer software for media buying ; Downloadable computer software for the purpose of development of advertising-focused technology, data, and analytic tools ; Downloadable computer software for the purpose of evaluating customer behavior ; Downloadable computer software for customizing the subject matter and appearance of digital content and advertising.

Status

2021-04-01 UTC

LIVE APPLICATION Awaiting Examination

The trademark application has been accepted by the Office (has met the minimum filing requirements) and has not yet been assigned to an examiner.

Research	OneLook Acronym Finder
Serial Number	90609302
Mark Literal Elements	AMAZON ADVERTISING
Mark Drawing Type	-
Mark Type	Trademark, Service Mark
Standard Character Claim	No
Current Location	NEW APPLICATION PROCESSING 2021-04-01
Basis	1(a) 44(d)
Class Status	ACTIVE
Primary US Classes	021: Electrical Apparatus, Machines and Supplies 023: Cutlery, Machinery, Tools and Parts Thereof 026: Measuring and Scientific Appliances 036: Musical Instruments and Supplies 038: Prints and Publications
Primary International Class	009 - Primary Class (Electrical and scientific apparatus) Scientific, nautical, surveying, electric, photographic, cinematographic, optical, weighing, measuring, signaling, checking (supervision), lifesaving and teaching apparatus and instruments; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire-extinguishing apparatus.
Filed Use	Yes
Current Use	Yes
Intent To Use	No
Filed ITU	No
44D Filed	Yes
44E Current	No
66A Current	No
Current Basis	No
No Basis	No
Attorney Name	Allisen Pawlenty
Attorney Docket Number	1209156

Timeline

2015-07-23	Date of First Use
2015-07-23	Date of Use In Commerce
2021-03-29	Application Filed
2021-04-01	Location: NEW APPLICATION PROCESSING
2021-04-01	Status: Live/Pending
2021-04-01	Status: New application will be assigned to an examining attorney approximately 3 months after filing date.
2021-04-01	Transaction Date

Trademark Parties (Applicants & Owners)

Party:	Amazon Technologies, Inc.
Address	410 Terry Avenue North Seattle, WASHINGTON UNITED STATES 98109
Legal Entity Type	Corporation
Legal Entity State	NEVADA

Documents

Application	MULTI	2021-03-29
Drawing	JPEG	2021-03-29
Specimen	JPEG	2021-03-29

Design Search Codes

021116	Faces, smiley; Smiley faces
241504	Arrowheads

Attorney of Record

ALLISEN PAWLENTY
KILPATRICK TOWNSEND & STOCKTON LLP
607 14TH STREET, NW, SUITE 900
WASHINGTON, DC 20005-2018

Good, Services, and Codes

International Codes:	9
U.S. Codes:	021,023,026,036,038
International Codes:	16
U.S. Codes:	002,005,022,023,029,037,038,050
International Codes:	35
U.S. Codes:	100,101,102
International Codes:	41
U.S. Codes:	100,101,107
International Codes:	42
U.S. Codes:	100,101

Type Code	Type
CC0000	The color(s) black and orange is/are claimed as a feature of the mark.

Trademark Filing History

Description	Date	Proceeding Number
NEW APPLICATION ENTERED IN TRAM	2021-04-01

Similar Marks

Mark Image Registration \| Serial	Company Trademark Application Date
AMAZON ADVERTISING 90609318 not registered Live/Pending	Amazon Technologies, Inc. 2021-03-29
AMAZON ADVERTISING 90609311 not registered Live/Pending	Amazon Technologies, Inc. 2021-03-29
AMAZON ADVERTISING 90609302 not registered Live/Pending	Amazon Technologies, Inc. 2021-03-29
AMAZON ADVERTISING 90609295 not registered Live/Pending	Amazon Technologies, Inc. 2021-03-29
AMAZON ADVERTISING 88847192 not registered Live/Pending	Amazon Technologies, Inc. 2020-03-25
AMAZON ADVERTISING 88838058 not registered Live/Pending	Amazon Technologies, Inc. 2020-03-17
AMAZON ADVERTISING 75310815 2264038 Live/Registered	Amazon Advertising, LLC 1997-06-18

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