THIS IS THE LIFE

Mirage Resorts, LLC

Application Filed: 2021-03-12

Trademark Application Details

Mark For: THIS IS THE LIFE™ trademark registration is intended to cover the categories of entertainment in the nature of casino gaming; Providing casino services featuring a casino players rewards program; Entertainment services, namely, live performances featuring musicians, music and singers, dancers, magicians, actors, acrobats and comedians; Amusement arcades provided in connection with a resort hotel or casino; Arranging for ticket reservations for shows and other entertainment events provided in connection with a resort hotel or casino; entertainment services, namely, conducting casino and gaming contests and tournaments; providing facilities for casino and gaming contests and tournaments, namely, providing amusement facilities; Night clubs; Providing facilities for recreation activities; Special event planning for social entertainment purposes; Health club services, namely, providing equipment in the field of physical exercise.

Status

2021-03-17 UTC

LIVE APPLICATION Awaiting Examination

The trademark application has been accepted by the Office (has met the minimum filing requirements) and has not yet been assigned to an examiner.

Research	OneLook Acronym Finder
Serial Number	90576720
Mark Literal Elements	THIS IS THE LIFE
Mark Drawing Type	4 - STANDARD CHARACTER MARK
Mark Type	Service Mark
Current Location	NEW APPLICATION PROCESSING 2021-03-16
Basis	1(b)
Class Status	ACTIVE
Primary US Classes	100: Miscellaneous 101: Advertising and Business 107: Education and Entertainment
Primary International Class	041 - Primary Class (Education and entertainment) Education; providing of training; entertainment; sporting and cultural activities.
Filed Use	No
Current Use	No
Intent To Use	Yes
Filed ITU	Yes
44D Filed	No
44E Current	No
66A Current	No
Current Basis	No
No Basis	No
Attorney Name	Michael J. McCue
Attorney Docket Number	145731-00426

Timeline

2021-03-12	Application Filed
2021-03-16	Location: NEW APPLICATION PROCESSING
2021-03-16	Status: Live/Pending
2021-03-16	Status: New application will be assigned to an examining attorney approximately 3 months after filing date.
2021-03-16	Transaction Date

Trademark Parties (Applicants & Owners)

Party:	Mirage Resorts, LLC
Address	3600 Las Vegas Boulevard South Las Vegas, NEVADA UNITED STATES 89109
Legal Entity Type	Limited Liability Company
Legal Entity State	NEVADA

Documents

Application	MULTI	2021-03-12
Drawing	JPEG	2021-03-12

Attorney of Record

MICHAEL J. MCCUE
LEWIS ROCA ROTHGERBER CHRISTIE LLP
3993 HOWARD HUGHES PARKWAY, SUITE 600
LAS VEGAS, NV 89169

Good, Services, and Codes

International Codes:	41
U.S. Codes:	100,101,107

Type Code	Type
GS0411	Entertainment in the nature of casino gaming; Providing casino services featuring a casino players rewards program; Entertainment services, namely, live performances featuring musicians, music and singers, dancers, magicians, actors, acrobats and comedians; Amusement arcades provided in connection with a resort hotel or casino; Arranging for ticket reservations for shows and other entertainment events provided in connection with a resort hotel or casino; entertainment services, namely, conducting casino and gaming contests and tournaments; providing facilities for casino and gaming contests and tournaments, namely, providing amusement facilities; Night clubs; Providing facilities for recreation activities; Special event planning for social entertainment purposes; Health club services, namely, providing equipment in the field of physical exercise
GS0411	Entertainment in the nature of casino gaming; Providing casino services featuring a casino players rewards program; Entertainment services, namely, live performances featuring musicians, music and singers, dancers, magicians, actors, acrobats and comedians; Amusement arcades provided in connection with a resort hotel or casino; Arranging for ticket reservations for shows and other entertainment events provided in connection with a resort hotel or casino; entertainment services, namely, conducting casino and gaming contests and tournaments; providing facilities for casino and gaming contests and tournaments, namely, providing amusement facilities; Night clubs; Providing facilities for recreation activities; Special event planning for social entertainment purposes; Health club services, namely, providing equipment in the field of physical exercise

Type Code

Type

GS0411

Entertainment in the nature of casino gaming; Providing casino services featuring a casino players rewards program; Entertainment services, namely, live performances featuring musicians, music and singers, dancers, magicians, actors, acrobats and comedians; Amusement arcades provided in connection with a resort hotel or casino; Arranging for ticket reservations for shows and other entertainment events provided in connection with a resort hotel or casino; entertainment services, namely, conducting casino and gaming contests and tournaments; providing facilities for casino and gaming contests and tournaments, namely, providing amusement facilities; Night clubs; Providing facilities for recreation activities; Special event planning for social entertainment purposes; Health club services, namely, providing equipment in the field of physical exercise

GS0411

Trademark Filing History

Description	Date	Proceeding Number
NEW APPLICATION ENTERED IN TRAM	2021-03-16

Similar Marks

Mark Image Registration \| Serial	Company Trademark Application Date
THIS IS THE LIFE 98445504 not registered Live/Pending	JOE BLOW T'S, INC. 2024-03-12
THIS IS THE LIFE 90576720 not registered Live/Pending	Mirage Resorts, LLC 2021-03-12
THIS IS THE LIFE 86937368 5351238 Live/Registered	WOODMEN OF THE WORLD LIFE INSURANCE SOCIETY 2016-03-11
THIS IS THE LIFE 85100590 not registered Dead/Abandoned	The Lada Company 2010-08-05
THIS IS THE LIFE 78711209 3132786 Dead/Cancelled	ALLIANCE TRADING, INC. 2005-09-12
THIS IS THE LIFE 77263347 3459239 Dead/Cancelled	Willow Valley Associates, Inc. 2007-08-24
THIS IS THE LIFE 77231175 not registered Dead/Abandoned	DeLorenzo, Anthony 2007-07-17
THIS IS THE LIFE 73151566 1112481 Live/Registered	INTERNATIONAL LUTHERAN LAYMEN'S LEAGUE,THE 1977-12-08

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