Application

W HOTELS

Starwood Hotels & Resorts Worldwide, LLC

Trademark/Service Mark Application, Principal Register

PTO- 1478
Approved for use through 02/28/2021. OMB 0651-0009
U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Trademark/Service Mark Application, Principal Register

Serial Number: 90573345
Filing Date: 03/11/2021

The table below presents the data as entered.

Input Field
Entered
SERIAL NUMBER 90573345
MARK INFORMATION
*MARK \\TICRS\EXPORT18\IMAGEOUT 18\905\733\90573345\xml1 \ APP0002.JPG
SPECIAL FORM YES
USPTO-GENERATED IMAGE NO
LITERAL ELEMENT W HOTELS
COLOR MARK NO
*DESCRIPTION OF THE MARK
(and Color Location, if applicable)
The mark consists of A W CENTERED OVER THE TERM HOTELS IN A STYLIZED FONT.
PIXEL COUNT ACCEPTABLE YES
PIXEL COUNT 500 x 500
REGISTER Principal
APPLICANT INFORMATION
*OWNER OF MARK Starwood Hotels & Resorts Worldwide, LLC
*MAILING ADDRESS 10400 Fernwood Road
*CITY Bethesda
*STATE
(Required for U.S. applicants)
Maryland
*COUNTRY/REGION/JURISDICTION/U.S. TERRITORY United States
*ZIP/POSTAL CODE
(Required for U.S. and certain international addresses)
20817
*EMAIL ADDRESS XXXX
LEGAL ENTITY INFORMATION
TYPE limited liability company
STATE/COUNTRY/REGION/JURISDICTION/U.S. TERRITORY WHERE LEGALLY ORGANIZED Maryland
GOODS AND/OR SERVICES AND BASIS INFORMATION
INTERNATIONAL CLASS 035 
*IDENTIFICATION Advertising services; franchise services, namely, offering business management assistance in the establishment and operation of hotels, restaurants, night clubs, bars, spas, recreational and fitness facilities, retail stores, condominiums, apartment buildings, conference centers, and timeshare resorts for others; business management services, namely, management and operation of hotels, restaurants, night clubs, bars, spas, recreational and fitness facilities, retail stores, condominiums, apartment buildings, conference centers, timeshare resorts, resort recreation clubs, vacation clubs, undivided deed interest clubs, private residence clubs, right to use clubs, and long term lease projects for others; retail store services, namely, gift shop, souvenir, and convenience store services; online retail services; retail catalog services; providing facilities for the use of office equipment and machinery; business management consultation services; business administration services
FILING BASIS SECTION 1(a)
       FIRST USE ANYWHERE DATE At least as early as 11/00/1998
       FIRST USE IN COMMERCE DATE At least as early as 11/00/1998
       SPECIMEN FILE NAME(S)
       JPG FILE(S) \\TICRS\EXPORT18\IMAGEOUT 18\905\733\90573345\xml1 \ APP0005.JPG
        \\TICRS\EXPORT18\IMAGEOUT 18\905\733\90573345\xml1\ APP0006.JPG
       ORIGINAL PDF FILE SPE0-7119010792-202103111 30849028082_._W-NoAm-Feb- 2021-One-Pager.pdf
       CONVERTED PDF FILE(S)
       (2 pages)
\\TICRS\EXPORT18\IMAGEOUT 18\905\733\90573345\xml1\ APP0003.JPG
        \\TICRS\EXPORT18\IMAGEOUT 18\905\733\90573345\xml1\ APP0004.JPG
       SPECIMEN DESCRIPTION copies of websites and material used showing the mark in connection with the services
        WEBPAGE URL http://www.whotelsthestore.com/
        WEBPAGE DATE OF ACCESS 03/11/2021
        WEBPAGE URL http://www.whotelsnewyork.com/property/w-new-york-times-square/
        WEBPAGE DATE OF ACCESS 03/11/2021
ATTORNEY INFORMATION
NAME Brian Scanlon
ATTORNEY DOCKET NUMBER 0044150
ATTORNEY BAR MEMBERSHIP NUMBER XXX
YEAR OF ADMISSION XXXX
U.S. STATE/ COMMONWEALTH/ TERRITORY XX
FIRM NAME Marriott International, Inc.
INTERNAL ADDRESS DEPT. 52/923
STREET 10400 FERNWOOD ROAD
CITY Bethesda
STATE Maryland
COUNTRY/REGION/JURISDICTION/U.S. TERRITORY United States
ZIP/POSTAL CODE 20817
EMAIL ADDRESS iplaw@marriott.com
OTHER APPOINTED ATTORNEY Elizabeth G. Regan, Elisabeth Roth Escobar
CORRESPONDENCE INFORMATION
NAME Brian Scanlon
PRIMARY EMAIL ADDRESS FOR CORRESPONDENCE iplaw@marriott.com
SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES) jennilyn.m.estacio@marriott.com
FEE INFORMATION
APPLICATION FILING OPTION TEAS Standard
NUMBER OF CLASSES 1
APPLICATION FOR REGISTRATION PER CLASS 350
*TOTAL FEES DUE 350
*TOTAL FEES PAID 350
SIGNATURE INFORMATION
SIGNATURE /brian scanlon/
SIGNATORY'S NAME Brian Scanlon
SIGNATORY'S POSITION Attorney of Record, Senior Counsel
SIGNATORY'S PHONE NUMBER 203-964-5710
DATE SIGNED 03/11/2021
SIGNATURE METHOD Sent to third party for signature



PTO- 1478
Approved for use through 02/28/2021. OMB 0651-0009
U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number


Trademark/Service Mark Application, Principal Register

Serial Number: 90573345
Filing Date: 03/11/2021

To the Commissioner for Trademarks:

MARK: W HOTELS (stylized and/or with design, see mark)
The literal element of the mark consists of W HOTELS. The applicant is not claiming color as a feature of the mark. The mark consists of A W CENTERED OVER THE TERM HOTELS IN A STYLIZED FONT.
The applicant, Starwood Hotels & Resorts Worldwide, LLC, a limited liability company legally organized under the laws of Maryland, having an address of
      10400 Fernwood Road
      Bethesda, Maryland 20817
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 035:  Advertising services; franchise services, namely, offering business management assistance in the establishment and operation of hotels, restaurants, night clubs, bars, spas, recreational and fitness facilities, retail stores, condominiums, apartment buildings, conference centers, and timeshare resorts for others; business management services, namely, management and operation of hotels, restaurants, night clubs, bars, spas, recreational and fitness facilities, retail stores, condominiums, apartment buildings, conference centers, timeshare resorts, resort recreation clubs, vacation clubs, undivided deed interest clubs, private residence clubs, right to use clubs, and long term lease projects for others; retail store services, namely, gift shop, souvenir, and convenience store services; online retail services; retail catalog services; providing facilities for the use of office equipment and machinery; business management consultation services; business administration services

In International Class 035, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 11/00/1998, and first used in commerce at least as early as 11/00/1998, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) copies of websites and material used showing the mark in connection with the services.
JPG file(s):
Specimen File1
Specimen File2
Original PDF file:
SPE0-7119010792-202103111 30849028082_._W-NoAm-Feb- 2021-One-Pager.pdf
Converted PDF file(s) (2 pages)
Specimen File1
Specimen File2
Webpage URL: http://www.whotelsthestore.com/
Webpage Date of Access: 03/11/2021
Webpage URL: http://www.whotelsnewyork.com/property/w-new-york-times-square/
Webpage Date of Access: 03/11/2021




The owner's/holder's proposed attorney information: Brian Scanlon. Other appointed attorneys are Elizabeth G. Regan, Elisabeth Roth Escobar. Brian Scanlon of Marriott International, Inc., is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      DEPT. 52/923
      10400 FERNWOOD ROAD
      Bethesda, Maryland 20817
      United States
      iplaw@marriott.com
The docket/reference number is 0044150.
Brian Scanlon submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:
      Brian Scanlon
       PRIMARY EMAIL FOR CORRESPONDENCE: iplaw@marriott.com
       SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): jennilyn.m.estacio@marriott.com


Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).
A fee payment in the amount of $350 has been submitted with the application, representing payment for 1 class(es).

Declaration

Declaration Signature

Signature: /brian scanlon/   Date: 03/11/2021
Signatory's Name: Brian Scanlon
Signatory's Position: Attorney of Record, Senior Counsel
Signatory's Phone Number: 203-964-5710
Signature method: Sent to third party for signature
Payment Sale Number: 90573345
Payment Accounting Date: 03/11/2021

Serial Number: 90573345
Internet Transmission Date: Thu Mar 11 14:24:04 ET 2021
TEAS Stamp: USPTO/BAS-XX.XXX.XXX.XX-2021031114240433
3339-90573345-770dbfee01e2aa0c0ff668cfee
d3ee81854a47d4ceb917ec77a5114357f78f0885
b-DA-24041670-20210311130849028082

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