Application

PTO- 1478

Approved for use through 02/28/2021. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

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PTO- 1478

Approved for use through 02/28/2021. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Trademark/Service Mark Application, Principal Register

Serial Number: 90472801

Filing Date: 01/18/2021

To the Commissioner for Trademarks:

MARK: Brand Names That Win (Standard Characters, see mark)
The literal element of the mark consists of Brand Names That Win. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, Lexicon Branding, a corporation of California, having an address of
      30 Liberty Ship Way, Suite 3360
      Sausalito, California 94965
      United States
      415-332-1811(phone)
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 035:  Business marketing consulting services, namely, analysis and evaluation of brands and names of companies, products and services; marketing services, namely, consumer marketing research
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 041:  Linguistic, phonetic, philological and lexical analysis services, namely, evaluation of the pronunciation, meaning, common usage and cultural context of a trademark in multiple languages
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.



For informational purposes only, applicant's website address is: www.lexiconbranding.com

The applicant's current Correspondence Information:

Lexicon Branding

PRIMARY EMAIL FOR CORRESPONDENCE: trademark@lexiconbranding.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): accounting@lexiconbranding.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $700 has been submitted with the application, representing payment for 2 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /John David Placek/   Date: 01/18/2021
Signatory's Name: John David Placek
Signatory's Position: Owner
Signatory's Phone Number: 415-332-1811
Signature method: Signed directly within the form
Payment Sale Number: 90472801
Payment Accounting Date: 01/19/2021

Serial Number: 90472801
Internet Transmission Date: Mon Jan 18 20:38:37 ET 2021
TEAS Stamp: USPTO/BAS-XXXX:XXX:XXXX:XXXX:XXXX:XXXX:X
XXX:XXXX-20210118203837104667-90472801-7
60951e8435dd688af725c2871b1ff9752ef27bdb
919a253dc27c8514b399ab87b-CC-38358650-20
210118201413552437