TEAS Plus New Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

TEAS Plus Application

Serial Number: 90379704

Filing Date: 12/14/2020

To the Commissioner for Trademarks:

MARK: MORE OF WHAT MATTERS (Standard Characters, see mark)
The literal element of the mark consists of MORE OF WHAT MATTERS. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, Transform SR Brands LLC, a limited liability company legally organized under the laws of Delaware, having an address of
      3333 Beverly Road
      Hoffman Estates, Illinois 60179
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

For specific filing basis information for each item, you must view the display within the Input Table.
International Class 007:  Dishwashing machines; Vacuum cleaners; Washing machines for clothes; Electric mixers; Electric washing machines for household purposes; Electric can openers; Electric food blenders; Electric food processors; Trash compactors
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services. (15 U.S.C. Section 1051(b)).

For specific filing basis information for each item, you must view the display within the Input Table.
International Class 008:  Electric irons; Flat irons; steam irons
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services. (15 U.S.C. Section 1051(b)).

For specific filing basis information for each item, you must view the display within the Input Table.
International Class 009:  Televisions; Thermostats; Downloadable software in the nature of a mobile application for enabling users to adjust the settings of their appliances; Electrical plug device enabling connection and disconnection of power and/or control cables
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services. (15 U.S.C. Section 1051(b)).

For specific filing basis information for each item, you must view the display within the Input Table.
International Class 011:  Dehumidifiers; Freezers; Furnaces; Humidifiers; Refrigerators; Air-conditioning, air cooling and ventilation apparatus and instruments; Air conditioners; Barbecue grills; Bread baking machines; Ceiling fans; Evaporative air coolers; Fitted covers for barbecue grills; Gas water heaters; Heat pumps; Household air cleaners; Ice making machines; Microwave ovens; Range hoods; Refrigerated beverage dispensing units; Sanitizing apparatus using ultraviolet light for sanitizing air not for medical purposes; Solar water heaters; Water coolers; Water filtration and purification units and replacement cartridges and filters therefor; Water softening units; Wine coolers, namely, refrigerated cabinets containing racks for wine bottles and storage shelves; Clothes dryers; Commercial cooking ovens; Domestic cooking ovens; Electric coffee makers; Electric cooktops; Electric griddles; Electric grills; Electric ranges; Electric slow cookers; Electric stoves; Electric toaster ovens; Electric toasters; Electric waffle maker; Electric food steamers; Electric tea kettles; Gas cooktops; Gas grills; Gas ranges; Gas stoves; Oven ventilator hoods; Wine refrigerators
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services. (15 U.S.C. Section 1051(b)).

For specific filing basis information for each item, you must view the display within the Input Table.
International Class 025:  Gloves; Headwear; Jeans; Pants; Shirts; Shorts; Socks; Sweaters; Sweatpants; Sweatshirts; Belts; Bottoms as clothing; Jackets; Tops as clothing
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services. (15 U.S.C. Section 1051(b)).

For specific filing basis information for each item, you must view the display within the Input Table.
International Class 035:  On-line wholesale and retail store services featuring household appliances; Order fulfillment services
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services. (15 U.S.C. Section 1051(b)).

For specific filing basis information for each item, you must view the display within the Input Table.
International Class 038:  Streaming of audio, visual and audiovisual material on the Internet
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services. (15 U.S.C. Section 1051(b)).

For specific filing basis information for each item, you must view the display within the Input Table.
International Class 042:  Diagnostic services in the field of household appliances, namely, providing diagnostic information and information or recommendations regarding the operation, maintenance or repair of such appliances via telephone, Internet or other telecommunication means based on information and data received from customer-owned appliance units
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services. (15 U.S.C. Section 1051(b)).



The owner's/holder's proposed attorney information: Ronald H. Spuhler. Ronald H. Spuhler of McAndrews, Held & Malloy, Ltd., is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, is located at
      34th Fl
      500 W Madison St
      Chicago, Illinois 60661-4584
      United States
      312-775-8000(phone)
      trademarks@mcandrews-ip.com
The docket/reference number is 91065US01.
Ronald H. Spuhler submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Ronald H. Spuhler

PRIMARY EMAIL FOR CORRESPONDENCE: trademarks@mcandrews-ip.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): rspuhler@mcandrews-ip.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $1800 has been submitted with the application, representing payment for 8 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /RHS/   Date: 12/14/2020
Signatory's Name: Ronald H. Spuhler
Signatory's Position: Attorney of record
Signatory's Phone Number: 312-775-8000
Payment Sale Number: 90379704
Payment Accounting Date: 12/14/2020

Serial Number: 90379704
Internet Transmission Date: Mon Dec 14 11:49:06 ET 2020
TEAS Stamp: USPTO/FTK-XX.XXX.XXX.XX-2020121411490611
2168-90379704-75091f8f0d1f92ee2d00716129
49835d9cbd811a8bcdde377e3e2d79d6279854d-
CC-49051236-20201214113813931960