Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

---

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 90372189

Filing Date: 12/10/2020

To the Commissioner for Trademarks:

MARK: BEYOND MEAT (Standard Characters, see mark)
The literal element of the mark consists of BEYOND MEAT. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, Beyond Meat, Inc., a corporation of Delaware, having an address of
      119 Standard St.
      El Segundo, California 90245
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 030:  Cereal bars; Cereal based snack food; Cereal based food bars; cereal and nut bars; Grain based food bars also containing nuts; granola based food bars; grain based food bars also containing dried fruit, seeds, quinoa and other ingredients; grain-based food bars; cereal based food bars; chocolate-based ready-to-eat food bars; brown-rice-syrup-based food bars; granola; granola-based ready-to-eat food bars; grain-based, nutrient-dense, ready-to-eat food bars; energy bars; quinoa-based food bars; cereal-based snack food clusters consisting primarily of whole grains and also containing other ingredients, namely, nuts, fruits, and seeds; whole grain-based salty snack foods; High-protein cereal bars; Gluten-free cereal bars; Grain-free cereal bars; Breakfast bars, namely, cereal bars; snack mix consisting primarily of crackers, pretzels or popcorn; Prepared meals consisting primarily of pasta or rice; frozen meals consisting primary of pasta or rice; packaged meals consisting primarily of pasta or rice; prepared meals consisting primarily of quinoa; frozen meals consisting primarily of quinoa; packaged meals consisting primarily of quinoa; prepared meals consisting primarily of noodles; frozen meals consisting primarily of noodles; packaged meals consisting primarily of noodles; meal kits primarily consisting of noodles; meal kits primarily consisting of pasta or rice; pizza; pizza containing meat substitutes, vegan or vegetarian meat products or plant-based meat substitutes; frozen pizza; kits comprised of ingredients for preparing pizza; calzones; sandwiches; wrap sandwiches; panini; non-dairy frozen confections; frozen yogurt.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.



The owner's/holder's proposed attorney information: Betsy W. Lee & Kristin S. Cornuelle. Other appointed attorneys are Peter D. Vogl, Beth M. Goldman, Diana Rutowski, Eileen Aghnami, Briggs Wright, Bela Karmel, Margaret Wheeler-Frothingham. Betsy W. Lee & Kristin S. Cornuelle of Orrick, Herrington & Sutcliffe LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      2050 Main St., Suite 1100
      Irvine, California 92614
      United States
      503-943-4828(phone)
      ipprosecution@orrick.com
The docket/reference number is 26074.6001.
Betsy W. Lee & Kristin S. Cornuelle submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Betsy W. Lee & Kristin S. Cornuelle

PRIMARY EMAIL FOR CORRESPONDENCE: ipprosecution@orrick.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): kcornuelle@orrick.com; mweddington@orrick.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $275 has been submitted with the application, representing payment for 1 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Stuart Kronauge/   Date: 12/10/2020
Signatory's Name: Stuart Kronauge
Signatory's Position: Chief Marketing Officer
Payment Sale Number: 90372189
Payment Accounting Date: 12/10/2020

Serial Number: 90372189
Internet Transmission Date: Thu Dec 10 11:24:38 ET 2020
TEAS Stamp: USPTO/BAS-XX.XX.X.XXX-202012101124389612
02-90372189-750acb3b8cb5f7cdcf2a78e2e919
153fd43b3fa928f669a8b1fc1f34c817c64527-D
A-24386980-20201209144256797336