Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 90358891

Filing Date: 12/04/2020

To the Commissioner for Trademarks:

MARK: LEVEL ALL (stylized and/or with design, see mark)
The literal element of the mark consists of LEVEL ALL. The mark consists of two inverted v's stacked on top of one another, to the left of the words LEVEL ALL.
The applicant, North Canyon Media Inc., a corporation of Delaware, having an address of
      1411 Broadway, 16th Floor
      New York, New York 10018
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 009:  Downloadable mobile application for personalized pre-high school and high school guidance counseling on deciding whether to attend college, preparing for college, preparing for the non-college path, and paying for college for high school students, parents, and educators
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 036:  Providing a website for personalized pre-high school and high school counseling on paying for college for high school students, parents, and educators
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 041:  Providing a website for personalized pre-high school and high school guidance counseling on deciding whether to attend college, preparing for college, and preparing for the non-college path for high school students, parents, and educators
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.




The owner's/holder's proposed attorney information: Jeffrey H. Greene. Other appointed attorneys are Susan Piascik Christoff, John W. Crittenden, Brian Focarino, Bobby A. Ghajar, Colette A. Ghazarian, Rebecca Givner-Forbes, Katherine Green, Kelley B. Harrington, Ariana G. Hiscott, Brendan J. Hughes, Rose Mendenhall Kautz, Judd D. Lauter, Lori A. Levine, John Paul Oleksiuk, Anne H. Peck, Marcus D. Peterson, Dina Roumiantseva, Shane Rumbaugh, Jane van Benten, and Colleen Wellington-Caban. Jeffrey H. Greene of Cooley LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      1299 Pennsylvania Avenue, NW, Suite 700
      Washington, District of Columbia 20004
      United States
      202-842-7800(phone)
      202-842-7899(fax)
      trademarks@cooley.com

Jeffrey H. Greene submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Jeffrey H. Greene

PRIMARY EMAIL FOR CORRESPONDENCE: trademarks@cooley.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): mmurphy@cooley.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $825 has been submitted with the application, representing payment for 3 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /William R Araskog/   Date: 12/04/2020
Signatory's Name: William Araskog
Signatory's Position: Co-President
Payment Sale Number: 90358891
Payment Accounting Date: 12/04/2020

Serial Number: 90358891
Internet Transmission Date: Fri Dec 04 09:36:15 ET 2020
TEAS Stamp: USPTO/BAS-XX.XX.XX.XXX-20201204093615876
406-90358891-75085e031cf68108bf6650f61a9
7675e612d7778d6f0843a18434d6e4e5a298c-DA
-36150241-20201124134049135512