Trademark/Service Mark Application, Principal Register
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
*DESCRIPTION OF THE MARK
(and Color Location, if applicable)
The mark consists of Ford in Script in Oval next to the text Blue Advantage.
PIXEL COUNT ACCEPTABLE
NO
PIXEL COUNT
944 x 156
REGISTER
Principal
APPLICANT INFORMATION
*OWNER OF MARK
Ford Motor Company
*MAILING ADDRESS
One American Road
*CITY
Dearborn
*STATE
(Required for U.S. applicants)
Michigan
*COUNTRY/REGION/JURISDICTION/U.S. TERRITORY
United States
*ZIP/POSTAL CODE
(Required for U.S. and certain international addresses)
48126
*EMAIL ADDRESS
XXXX
LEGAL ENTITY INFORMATION
TYPE
corporation
STATE/COUNTRY/REGION/JURISDICTION/U.S. TERRITORY OF INCORPORATION
Delaware
GOODS AND/OR SERVICES AND BASIS INFORMATION
INTERNATIONAL CLASS
035
*IDENTIFICATION
Dealership services in the field of certified pre-owned vehicles; vehicle dealership services related to extended warranties on pre-owned
vehicles sold exclusively through authorized automotive dealerships; vehicle dealership services, namely dealerships in the field of pre-owned motor and electric vehicles, vans, pick-up trucks and
SUVs; retail dealership and wholesale distributorship services in the field of motor vehicles; and advertising, marketing and promotional services for automotive dealerships.
FILING BASIS
SECTION 1(b)
ATTORNEY INFORMATION
NAME
Sharon C. Sorkin
ATTORNEY DOCKET NUMBER
84331974
ATTORNEY BAR MEMBERSHIP NUMBER
XXX
YEAR OF ADMISSION
XXXX
U.S. STATE/ COMMONWEALTH/ TERRITORY
XX
FIRM NAME
Ford Global Technologies, LLC
INTERNAL ADDRESS
Suite 800, Fairlane Plaza South
STREET
330 Town Center Drive
CITY
Dearborn
STATE
Michigan
COUNTRY/REGION/JURISDICTION/U.S. TERRITORY
United States
ZIP/POSTAL CODE
48126
PHONE
313-248-8466
EMAIL ADDRESS
tmdocket@ford.com
OTHER APPOINTED ATTORNEY
Carl Schaffer
CORRESPONDENCE INFORMATION
NAME
Sharon C. Sorkin
PRIMARY EMAIL ADDRESS FOR CORRESPONDENCE
tmdocket@ford.com
SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES)
nnong@ford.com; cschaf14@ford.com
FEE INFORMATION
APPLICATION FILING OPTION
TEAS Standard
NUMBER OF CLASSES
1
APPLICATION FOR REGISTRATION PER CLASS
275
*TOTAL FEES DUE
275
*TOTAL FEES PAID
275
SIGNATURE INFORMATION
SIGNATURE
/Sharon C. Sorkin/
SIGNATORY'S NAME
Sharon C. Sorkin
SIGNATORY'S POSITION
Chief Trademark Counsel
SIGNATORY'S PHONE NUMBER
313-322-1352
DATE SIGNED
11/23/2020
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
Serial Number:90336160
Filing Date:11/23/2020
To the Commissioner for Trademarks:
MARK: Ford Blue Advantage (stylized and/or with design, see mark)
The literal element of the mark consists of Ford Blue Advantage. The applicant is not claiming color as a feature of the mark. The mark consists of Ford in Script in Oval next to the text Blue
Advantage.
The applicant, Ford Motor Company, a corporation of Delaware, having an address of
One American Road
Dearborn, Michigan 48126
United States
XXXX
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C.
Section 1051 et seq.), as amended, for the following:
International Class 035: Dealership services in the field of certified pre-owned vehicles; vehicle dealership services related to extended warranties on pre-owned vehicles sold exclusively
through authorized automotive dealerships; vehicle dealership services, namely dealerships in the field of pre-owned motor and electric vehicles, vans, pick-up trucks and SUVs; retail dealership and
wholesale distributorship services in the field of motor vehicles; and advertising, marketing and promotional services for automotive dealerships.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.
The owner's/holder's proposed attorney information: Sharon C. Sorkin. Other appointed attorneys are Carl Schaffer. Sharon C. Sorkin of Ford Global Technologies, LLC, is a member of the XX bar,
admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
Suite 800, Fairlane Plaza South
330 Town Center Drive
Dearborn, Michigan 48126
United States
313-248-8466(phone)
tmdocket@ford.com
The docket/reference number is 84331974.
Sharon C. Sorkin submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S.
Commonwealth or territory.
The applicant's current Correspondence Information:
Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed,
and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).
A fee payment in the amount of $275 has been submitted with the application, representing payment for 1 class(es).
Declaration
Declaration Signature
Signature: /Sharon C. Sorkin/ Date: 11/23/2020
Signatory's Name: Sharon C. Sorkin
Signatory's Position: Chief Trademark Counsel
Payment Sale Number: 90336160
Payment Accounting Date: 11/23/2020
Serial Number: 90336160
Internet Transmission Date: Mon Nov 23 09:05:53 ET 2020
TEAS Stamp: USPTO/BAS-XXX.X.XX.XXX-20201123090553617
756-90336160-750868a681cd07a5dcce8c46fdf
78938c8f9954a29748bcf6b699fbe6bc255c6-DA
-05534403-20201120143006551531