Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 90266369

Filing Date: 10/20/2020

To the Commissioner for Trademarks:

MARK: BEST BUY ESSENTIALS (stylized and/or with design, see mark)
The literal element of the mark consists of BEST BUY ESSENTIALS. The applicant is not claiming color as a feature of the mark. The mark consists of the words "BEST BUY" stacked on top of the word "ESSENTIALS" in stylized font with a tag design to the right of the letter "Y" in "BUY" and above the letter "I" in "ESSENTIALS". The dotted lines indicate the outline of the tag design element and are not claimed as a feature of the mark.
The applicant, BBY Solutions, Inc., a corporation of Minnesota, having an address of
      7601 Penn Ave S.
      Richfield, Minnesota 55423
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 009:  Computer peripherals and parts thereof; computer and laptop computer peripherals and accessories, namely, computer mice, trackballs, mouse pads, arm and wrist rests, keypads, keyboards, keyboard covers, headphones, headsets, protective covers, protective cases, protective sleeves, carrying cases, bags, backpacks, power adapters, cables, cable connectors, styluses, battery chargers, screen protectors, protective films adapted for computer screens, screen filters, stands, memory devices, storage devices, blank hard drives, blank flash drives, blank disk drives, stands, mounts, and cooling pads; styluses for use with tablet computers and portable electronic devices; carrying cases, holders, protective cases and stands for use with handheld digital electronic devices; surge protectors; usb hubs; usb cables; ethernet adapters; ethernet cables; optical blue light blocking glasses; blank digital storage media; blank electronic storage media; batteries; battery chargers; mobile telephone and portable electronic device accessories, namely, chargers, charging cables, battery charging devices, wireless charging pads, auxiliary cables, usb cables, protective covers, cases, charging cases, straps, armbands, keyboards, headsets, headphones, screen protectors, holders, stands and mounts; home theater, audio and video equipment accessories, namely, antennas, surge protectors, television mounts and mounting brackets, cables, connectors, adapters; audio and video interconnect cables, high definition multimedia interface cables, adapters and splitters; usb cables; power strips and circuit overload protection devices; speaker cables; electrical cables, adapters, and audio and video switches; audio-visual equipment cables and connectors; electrical and power cables; video cables; audio cables; extension cables; electrical and power cables; electric connectors; cable connectors; plug connectors; converters; optical cables; networking cables
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 011:  Water filters; water filtration and purification units and replacement cartridges and filters therefor; flashlights
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 016:  Paper; computer paper; copier paper
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.



Claim of Active Prior Registration(s)
The applicant claims ownership of active prior U.S. Registration Number(s) 3416626, 5824234, 5870966, and others.

SECTION 2(f) Claim of Acquired Distinctiveness, IN PART, based on Active Prior Registration(s)
BEST BUY has become distinctive of the goods/services as evidenced by the ownership on the Principal Register for the same mark for sufficiently similar goods/services of active U.S. Registration No(s). 3416626, 4487840, 3807735, 4391487, 5640398, 5824234, 5870966 .


The owner's/holder's proposed attorney information: Matthew C. Mlsna. Matthew C. Mlsna of BBY SOLUTIONS, INC., is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, is located at
      7601 PENN AVE S
      Richfield, Minnesota 55423
      United States
      612-291-4493(phone)
      matthew.mlsna@bestbuy.com
The docket/reference number is 536/US.
Matthew C. Mlsna submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Matthew C. Mlsna

PRIMARY EMAIL FOR CORRESPONDENCE: matthew.mlsna@bestbuy.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): trademarks@bestbuy.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $825 has been submitted with the application, representing payment for 3 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Matthew C. Mlsna/   Date: 10/20/2020
Signatory's Name: Matthew C. Mlsna
Signatory's Position: Attorney of Record, MN Bar Member
Payment Sale Number: 90266369
Payment Accounting Date: 10/20/2020

Serial Number: 90266369
Internet Transmission Date: Tue Oct 20 15:23:52 ET 2020
TEAS Stamp: USPTO/BAS-XX.XXX.XXX.XXX-202010201523523
10212-90266369-7501e838146c2aed78ffddf95
75c4aeceb5d8319f64145ffd35864f91c25e7704
-CC-23517474-20201020114715184432