Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 90260004

Filing Date: 10/16/2020

To the Commissioner for Trademarks:

MARK: M (stylized and/or with design, see below )

The literal element of the mark consists of M. The applicant is not claiming color as a feature of the mark. The mark consists of the letter "M" encased in a circle. The line of the circle is interrupted by four separated dots.
The applicant, MARS Rewards, LLC, a limited liability company legally organized under the laws of Texas, having an address of
      301 E. Commerce Street
      Mexia, Texas 76667
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 009:  Providing downloadable mobile software applications for customers to participate in a loyalty and incentive reward program and a customer referral network and to exchange cash, rebates and other promotional credits/or referral of others for goods and services and to compile and report data related to a customer loyalty and incentive reward program

In International Class 009, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 06/11/2019, and first used in commerce at least as early as 08/20/2020, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) Screen shots showing mark displayed in advertising for the applied-for services.

Original PDF file:
SPE0-199119214193-2020101 6150520164338_._MARS.pdf
Converted PDF file(s) (13 pages)
Specimen File1
Specimen File2
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Specimen File6
Specimen File7
Specimen File8
Specimen File9
Specimen File10
Specimen File11
Specimen File12
Specimen File13

International Class 036:  Providing cash and other rebates/or credit card and debit card use as part of a customer loyalty and incentive reward program

In International Class 036, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 06/11/2019, and first used in commerce at least as early as 08/20/2020, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) Screen shots showing mark displayed in connection with the applied-for services.

Original PDF file:
SPE0-1-199119214193-20201 016150520164338_._MARS.pdf
Converted PDF file(s) (13 pages)
Specimen File1
Specimen File2
Specimen File3
Specimen File4
Specimen File5
Specimen File6
Specimen File7
Specimen File8
Specimen File9
Specimen File10
Specimen File11
Specimen File12
Specimen File13

International Class 042:  Providing temporary use of a non-downloadable web-based application for customers to participate in a loyalty and incentive reward program to participate in a customer referral network and to exchange cash, rebates and other promotional credits/or referral of others for goods and services and to compile and report data related to a customer loyalty and incentive reward program; software as a service (SAAS) services featuring software for customers to participate in a loyalty and incentive reward program to participate in a customer referral network and to exchange cash, rebates and other promotional credits/or referral of others for goods and services and to compile and report data related to a customer loyalty and incentive reward program

In International Class 042, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 06/11/2019, and first used in commerce at least as early as 08/20/2020, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) Screen shots showing mark displayed in connection with the applied-for services.

Original PDF file:
SPE0-2-199119214193-20201 016150520164338_._MARS.pdf
Converted PDF file(s) (13 pages)
Specimen File1
Specimen File2
Specimen File3
Specimen File4
Specimen File5
Specimen File6
Specimen File7
Specimen File8
Specimen File9
Specimen File10
Specimen File11
Specimen File12
Specimen File13




The owner's/holder's proposed attorney information: Cathryn A. Berryman. Other appointed attorneys are Lekha Gopalakrishnan and Robert C. Shaddox. Cathryn A. Berryman of WINSTEAD PC, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      Suite 500
      2728 N. Harwood Street
      Dallas, Texas 75201
      United States
      214-745-5172(phone)
      (214) 745-5390(fax)
      cberryman@winstead.com
The docket/reference number is 5176K001US1.
Cathryn A. Berryman submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Cathryn A. Berryman

PRIMARY EMAIL FOR CORRESPONDENCE: cberryman@winstead.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): ngraham@winstead.com; tmdocket@winstead.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $825 has been submitted with the application, representing payment for 3 class(es).

Declaration

Declaration Signature
The attached signature image file:
\\TICRS\EXPORT18\IMAGEOUT18\902\600\90260004\xml1\APP0042.JPG



Signatory's Name: Greg Stubbs
Signatory's Position: President and Secretary
Payment Sale Number: 90260004
Payment Accounting Date: 10/16/2020

Serial Number: 90260004
Internet Transmission Date: Fri Oct 16 15:29:07 ET 2020
TEAS Stamp: USPTO/BAS-XXX.XXX.XXX.XXX-20201016152907
795854-90260004-75091a58f3bc0908a787075c
f8ae0d4991f4c93c1bd19d4e02e741696db53e4d
6c-DA-29070940-20201016150520164338