Trademark/Service Mark Application, Principal Register
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
The mark consists of standard characters, without claim to any particular font style, size, or color.
REGISTER
Principal
APPLICANT INFORMATION
*OWNER OF MARK
Build-A-Bear Retail Management, Inc.
*MAILING ADDRESS
1954 Innerbelt Business Center Drive
*CITY
St. Louis
*STATE
(Required for U.S. applicants)
Missouri
*COUNTRY/REGION/JURISDICTION/U.S. TERRITORY
United States
*ZIP/POSTAL CODE
(Required for U.S. and certain international addresses)
63114
*EMAIL ADDRESS
XXXX
LEGAL ENTITY INFORMATION
TYPE
corporation
STATE/COUNTRY/REGION/JURISDICTION/U.S. TERRITORY OF INCORPORATION
Delaware
GOODS AND/OR SERVICES AND BASIS INFORMATION
INTERNATIONAL CLASS
009
*IDENTIFICATION
Downloadable computer software application for mobile devices to enable the user to create, edit, modify, and share photos, videos, and
multimedia content via computer and communication networks; downloadable computer software for creating, editing, modifying, and sharing photos, videos, and multimedia content via computer and
communication networks; downloadable computer software programs, namely, downloadable application for use in creating, editing, sharing, modifying, and managing text, photos, videos, and multimedia
content via computer and communication networks; downloadable computer software for mobile devices for use in connection with image and video processing, namely, real-time video and image processing
and enhancement, image and video filters creation and editing, image and video special effects, virtual and augmented reality using image and video modification and avatar technology, and image and
video filtering and avatar technology
FILING BASIS
SECTION 1(b)
ATTORNEY INFORMATION
NAME
Michael J. Hickey
ATTORNEY BAR MEMBERSHIP NUMBER
XXX
YEAR OF ADMISSION
XXXX
U.S. STATE/ COMMONWEALTH/ TERRITORY
XX
FIRM NAME
Lewis Rice LLC
INTERNAL ADDRESS
BOX IP DEPT
STREET
600 Washington Ave, Ste. 2500
CITY
St. Louis
STATE
Missouri
COUNTRY/REGION/JURISDICTION/U.S. TERRITORY
United States
ZIP/POSTAL CODE
63101
PHONE
314-444-7600
FAX
3146121301
EMAIL ADDRESS
ipdept@lewisrice.com
OTHER APPOINTED ATTORNEY
Kirk A. Damman, John B. Greenberg, Richard B. Walsh, Jr., Bridget Hoy, Benjamin J. Siders, Michael H. Durbin, Sonette T. Magnus and Michael
Armstrong
CORRESPONDENCE INFORMATION
NAME
Michael J. Hickey
PRIMARY EMAIL ADDRESS FOR CORRESPONDENCE
ipdept@lewisrice.com
SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES)
NOT PROVIDED
FEE INFORMATION
APPLICATION FILING OPTION
TEAS Standard
NUMBER OF CLASSES
1
APPLICATION FOR REGISTRATION PER CLASS
275
*TOTAL FEES DUE
275
*TOTAL FEES PAID
275
SIGNATURE INFORMATION
SIGNATURE
/Mary Ann Mackey/
SIGNATORY'S NAME
Mary Ann Mackey
SIGNATORY'S POSITION
Director, Assistant General Counsel
SIGNATORY'S PHONE NUMBER
3145568838
DATE SIGNED
09/30/2020
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
Serial Number:90226973
Filing Date:09/30/2020
To the Commissioner for Trademarks:
MARK: BUILD-A-BEAR'S BE THE BEAR (Standard Characters, see mark)
The literal element of the mark consists of BUILD-A-BEAR'S BE THE BEAR. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, Build-A-Bear Retail Management, Inc., a corporation of Delaware, having an address of
1954 Innerbelt Business Center Drive
St. Louis, Missouri 63114
United States
XXXX
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C.
Section 1051 et seq.), as amended, for the following:
International Class 009: Downloadable computer software application for mobile devices to enable the user to create, edit, modify, and share photos, videos, and multimedia content via computer
and communication networks; downloadable computer software for creating, editing, modifying, and sharing photos, videos, and multimedia content via computer and communication networks; downloadable
computer software programs, namely, downloadable application for use in creating, editing, sharing, modifying, and managing text, photos, videos, and multimedia content via computer and communication
networks; downloadable computer software for mobile devices for use in connection with image and video processing, namely, real-time video and image processing and enhancement, image and video
filters creation and editing, image and video special effects, virtual and augmented reality using image and video modification and avatar technology, and image and video filtering and avatar
technology
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.
The owner's/holder's proposed attorney information: Michael J. Hickey. Other appointed attorneys are Kirk A. Damman, John B. Greenberg, Richard B. Walsh, Jr., Bridget Hoy, Benjamin J. Siders, Michael
H. Durbin, Sonette T. Magnus and Michael Armstrong. Michael J. Hickey of Lewis Rice LLC, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is
located at
BOX IP DEPT
600 Washington Ave, Ste. 2500
St. Louis, Missouri 63101
United States
314-444-7600(phone)
3146121301(fax)
ipdept@lewisrice.com
Michael J. Hickey submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S.
Commonwealth or territory.
The applicant's current Correspondence Information:
Michael J. Hickey
PRIMARY EMAIL FOR CORRESPONDENCE: ipdept@lewisrice.com SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): NOT PROVIDED
Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed,
and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).
A fee payment in the amount of $275 has been submitted with the application, representing payment for 1 class(es).
Declaration
Declaration Signature
Signature: /Mary Ann Mackey/ Date: 09/30/2020
Signatory's Name: Mary Ann Mackey
Signatory's Position: Director, Assistant General Counsel
Payment Sale Number: 90226973
Payment Accounting Date: 09/30/2020
Serial Number: 90226973
Internet Transmission Date: Wed Sep 30 16:31:17 ET 2020
TEAS Stamp: USPTO/BAS-XX.XXX.XX.XXX-2020093016311725
8895-90226973-7503691d224114df08cf4cc926
0fd42f618bddafbac3de58a61e3646c9a8f421e-
CC-31159459-20200925105843697792