ULTIMATE BEVERAGE CHALLENGE

Ultimate Beverage Challenge LLC

Application Filed: 2020-09-28

Trademark Application Details

The mark consists of the color dark brown which appears in the wording "ULTIMATE CHALLENGE" and the wording "BEVERAGE", the color light brown appears in the outside partial concentric circle, and the color medium brown appears in the inside partial concentric circle.

Mark For: ULTIMATE BEVERAGE CHALLENGE® trademark registration is intended to cover the category of downloadable electronic publications in the nature of magazines in the field of beverage alcohol. [all]

>The color(s) light brown, medium brown and dark brown is/are claimed as a feature of the mark. The mark consists of the color dark brown which appears in the wording "ULTIMATE CHALLENGE" and the wording "BEVERAGE", the color light brown appears in the outside partial concentric circle, and the color medium brown appears in the inside partial concentric circle.

Status

2020-10-02 UTC

LIVE APPLICATION Awaiting Examination

The trademark application has been accepted by the Office (has met the minimum filing requirements) and has not yet been assigned to an examiner.

Website	www.ultimate-beverage.com
Research	OneLook Acronym Finder
Serial Number	90217812
Registration Number	6727206
Mark Literal Elements	ULTIMATE BEVERAGE CHALLENGE
Mark Drawing Type	-
Mark Type	TRADEMARK
Standard Character Claim	No
Register	PRINCIPAL-2(F)
Current Location	NEW APPLICATION PROCESSING 2020-10-01
Basis	1(a)
Class Status	ACTIVE
Primary US Classes	021: Electrical Apparatus, Machines and Supplies 023: Cutlery, Machinery, Tools and Parts Thereof 026: Measuring and Scientific Appliances 036: Musical Instruments and Supplies 038: Prints and Publications
Primary International Class	009 - Primary Class (Electrical and scientific apparatus) Scientific, nautical, surveying, electric, photographic, cinematographic, optical, weighing, measuring, signaling, checking (supervision), lifesaving and teaching apparatus and instruments; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire-extinguishing apparatus.
Filed Use	Yes
Current Use	Yes
Intent To Use	No
Filed ITU	No
44D Filed	No
44E Current	No
66A Current	No
Current Basis	No
No Basis	No
Attorney Name	Donna H. Hartman

Timeline

2010-04-15	Date of First Use
2010-04-15	Date of Use In Commerce
2020-09-28	Application Filed
2020-10-01	Location: NEW APPLICATION PROCESSING
2020-10-01	Status: Live/Pending
2020-10-01	Status: New application will be assigned to an examining attorney approximately 3 months after filing date.
2020-10-01	Transaction Date
2022-05-24	Trademark Registered

Trademark Parties (Applicants & Owners)

Party:	Ultimate Beverage Challenge LLC
Address	50 Broadway Hawthorne, NEW YORK UNITED STATES 10532
Legal Entity Type	Limited Liability Company
Legal Entity State	NEW YORK

Documents

Drawing	JPEG	2020-09-28
Specimen	JPEG	2020-09-28
TEAS Plus New Application	MULTI	2020-09-28

Design Search Codes

260103	Circles, incomplete (more than semi
260108	Circles having letters or numerals as a border; Circles having punctuation as a border; Letters, numerals or punctuation forming or bordering the perimeter of a circle
260117	Circles, two concentric; Concentric circles, two; Two concentric circles

Attorney of Record

DONNA H. HARTMAN
OLENDERFELDMAN LLP
422 MORRIS AVE
SUMMIT, NJ 07901

Good, Services, and Codes

IC 009. US 021 023 026 036 038. G & S: Downloadable electronic publications in the nature of magazines in the field of beverage alcohol. FIRST USE: 20100415. FIRST USE IN COMMERCE: 20100415

International Codes:	9
U.S. Codes:	021,023,026,036,038

Type Code	Type
CC0000	The color(s) light brown, medium brown and dark brown is/are claimed as a feature of the mark.
DM0000	The mark consists of the color dark brown which appears in the wording "ULTIMATE CHALLENGE" and the wording "BEVERAGE", the color light brown appears in the outside partial concentric circle, and the color medium brown appears in the inside partial concentric circle.

Trademark Filing History

Description	Date	Proceeding Number
NEW APPLICATION ENTERED IN TRAM	2020-10-01

Similar Marks

Mark Image Registration \| Serial	Company Trademark Application Date
ULTIMATE BEVERAGE CHALLENGE 90217812 not registered Live/Pending	Ultimate Beverage Challenge LLC 2020-09-28
ULTIMATE BEVERAGE CHALLENGE 90217502 not registered Live/Pending	Ultimate Beverage Challenge LLC 2020-09-28
ULTIMATE BEVERAGE CHALLENGE 87062615 5414757 Live/Registered	Ultimate Beverage Challenge LLC 2016-06-07
ULTIMATE BEVERAGE CHALLENGE 85051847 3922532 Live/Registered	Ultimate Beverage Challenge LLC 2010-06-01

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