Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 90211939

Filing Date: 09/25/2020

To the Commissioner for Trademarks:

MARK: GIRLS UNITED BEAUTIFUL POSSIBLITIES (Standard Characters, see mark)
The literal element of the mark consists of GIRLS UNITED BEAUTIFUL POSSIBLITIES. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, Essence Communications Inc., a corporation of Delaware, having an address of
      34 35th Street, Suite 6A
      Brooklyn, New York 11232
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 003:  Cosmetics; toiletry bags sold filled with cosmetics

In International Class 003, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 09/01/2018, and first used in commerce at least as early as 09/01/2018, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) Computer screenshot of a website (http://www.essence.com/beautifulpossibilities/) accessed on September 25, 2020.

Original PDF file:
SPE0-732233296-2020092520 1540596427_._N__IC_3__Fir eShot_Capture_-_ESSENCE__ _Ulta_Beauty_ww.essence.pdf
Converted PDF file(s) (1 page)
Specimen File1

International Class 035:  Promoting public interest and awareness of the needs of girls and women professionals in the fields of education, career-planning, and personal growth; providing information regarding career planning, namely, career choices and preparation for careers; providing sponsorship programs, namely, promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with activities, events, and programs that promote the development and advancement of girls and young women in the fields of education, career-planning, entrepreneurship and personal growth; advertising and promotional services; sponsorship services, namely, promoting the goods and services of others by arranging for businesses to affiliate their goods and services with the goods and services of third parties by means of sponsorship relationships; business networking services, namely, management of mentoring programs for girls and women professionals in the fields of education, career-planning, entrepreneurship and personal growth; promotional services, namely, promoting the interests and goods and services of others concerned with the well-being, development, advancement and careers opportunities for girls and young women

In International Class 035, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 11/01/2018, and first used in commerce at least as early as 11/01/2018, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) Computer screenshot of a web page (http://www.facebook.com/essence/posts/10157633135112855) accessed on September 25, 2020.

Original PDF file:
SPE0-732233296-2020092520 1540596427_._SPECIMEN__IC _35__Essence_-_Posts___ww w.facebook.pdf
Converted PDF file(s) (3 pages)
Specimen File1
Specimen File2
Specimen File3

International Class 041:  Organizing and conducting live and online events, workshops and exhibitions in the fields of education, career-planning, personal growth, entrepreneurship and mentoring for girls and young women, all for cultural or educational purposes; Educational services, namely, providing mentoring services in the fields of education, career-planning, entrepreneurship and personal growth; Digital video, audio and multimedia publishing services, namely, multimedia publishing of social media pages and video and audio recordings; Audio-video series; Educational services, namely, providing informational websites and blogs in the fields of mentoring and education; Publishing of electronic non-downloadable publications, namely, articles, newsletters, and guides in the fields of education, career-planning, entrepreneurship, mentoring and personal growth; Providing online and social media publications in the nature of articles, blogs, photos, posts, and non-downloadable videos in the fields of education, career-planning, entrepreneurship and personal growth; Providing educational mentoring services and programs, namely, mentoring programs for girls and women professionals in the fields of education, career-planning, entrepreneurship and personal growth

In International Class 041, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 11/01/2018, and first used in commerce at least as early as 11/01/2018, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) Computer screenshot of a web page (http://www.essence.com/beautifulpossibilities/) accessed on September 25, 2020.

Original PDF file:
SPE0-732233296-2020092520 1540596427_._SPECIMEN__IC _41__FireShot_Capture_ess ence.pdf
Converted PDF file(s) (8 pages)
Specimen File1
Specimen File2
Specimen File3
Specimen File4
Specimen File5
Specimen File6
Specimen File7
Specimen File8


Claim of Active Prior Registration(s)
The applicant claims ownership of active prior U.S. Registration Number(s) 4470694 and 3583194.


The owner's/holder's proposed attorney information: Deborah M. Lodge. Deborah M. Lodge of Squire Patton Boggs (US) LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, is located at
      2550 M Street, N.W.
      Washington, District of Columbia 20037
      United States
      202-457-6030(phone)
      202-457-6315(fax)
      ip-squiretm@squirepb.com
The docket/reference number is 120777.00091.
Deborah M. Lodge submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Deborah M. Lodge

PRIMARY EMAIL FOR CORRESPONDENCE: ip-squiretm@squirepb.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): deborah.lodge@squirepb.com; karen.agee@squirepb.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $825 has been submitted with the application, representing payment for 3 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Deborah M. Lodge/   Date: 09/25/2020
Signatory's Name: Deborah M. Lodge
Signatory's Position: Attorney of record
Payment Sale Number: 90211939
Payment Accounting Date: 09/25/2020

Serial Number: 90211939
Internet Transmission Date: Fri Sep 25 21:41:20 ET 2020
TEAS Stamp: USPTO/BAS-XX.XXX.XX.XX-20200925214120266
349-90211939-7508e6e2fecde9e9e7535f4f143
7e955612cf92e19d3f33eae52266cfeddde1b5-D
A-41191341-20200925201540596427