Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 90178994

Filing Date: 09/14/2020

To the Commissioner for Trademarks:

MARK: HERO (stylized and/or with design, see mark)
The literal element of the mark consists of HERO. The applicant is not claiming color as a feature of the mark. The mark consists of the word HERO in a stylized format.
The applicant, Hero Labs, Inc., a corporation of Delaware, having an address of
      301 Mission Street
      San Francisco, California 94105
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 030:  Bagels; cinnamon rolls; tortillas; croissants; breading and croutons
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.




The owner's/holder's proposed attorney information: Kristin S. Cornuelle. Other appointed attorneys are Peter D. Vogl, Beth M. Goldman, Diana Rutowski, Betsy W. Lee, Eileen Aghnami, Briggs Wright, Bela Karmel, Margaret Wheeler-Frothingham. Kristin S. Cornuelle of Orrick, Herrington & Sutcliffe LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      2050 Main St., Suite 1100
      Irvine, California 92614
      United States
      503-943-4828(phone)
      ipprosecution@orrick.com
The docket/reference number is 44585.6000.
Kristin S. Cornuelle submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Kristin S. Cornuelle

PRIMARY EMAIL FOR CORRESPONDENCE: ipprosecution@orrick.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): kcornuelle@orrick.com; mweddington@orrick.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $275 has been submitted with the application, representing payment for 1 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Andrew Miller/   Date: 09/14/2020
Signatory's Name: Andrew Miller
Signatory's Position: Head of Finance & General Counsel
Payment Sale Number: 90178994
Payment Accounting Date: 09/14/2020

Serial Number: 90178994
Internet Transmission Date: Mon Sep 14 13:11:14 ET 2020
TEAS Stamp: USPTO/BAS-XX.XX.X.XXX-202009141311148745
26-90178994-7506c7b45fc3fa273758c818f61f
3bf85e3941fe5245567a566d42e687fb83bbbc-D
A-11143741-20200910164645315980