Offc Action Outgoing

JOSE CUERVO JOSE CUERVO ESPECIAL FABRICA LA ROJENA TEQUILA

TEQUILA CUERVO, S.A. DE C.V.

U.S. Trademark Application Serial No. 90175049 - JOSE CUERVO JOSE CUERVO ESPECIAL - 880414

To: TEQUILA CUERVO, S.A. DE C.V. (docket@lawabel.com)
Subject: U.S. Trademark Application Serial No. 90175049 - JOSE CUERVO JOSE CUERVO ESPECIAL - 880414
Sent: May 13, 2021 01:39:33 PM
Sent As: ecom118@uspto.gov
Attachments: Attachment - 1
Attachment - 2
Attachment - 3
Attachment - 4
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Attachment - 6
Attachment - 7

United States Patent and Trademark Office (USPTO)

Office Action (Official Letter) About Applicant’s Trademark Application

 

U.S. Application Serial No. 90175049

 

Mark:  JOSE CUERVO JOSE CUERVO ESPECIAL

 

 

 

 

Correspondence Address: 

Julianne Abelman

ABELMAN, FRAYNE & SCHWAB

10TH FLOOR

666 THIRD AVENUE

NEW YORK NY 10017

 

 

Applicant:  TEQUILA CUERVO, S.A. DE C.V.

 

 

 

Reference/Docket No. 880414

 

Correspondence Email Address: 

 docket@lawabel.com

 

 

 

NONFINAL OFFICE ACTION

 

The USPTO must receive applicant’s response to this letter within six months of the issue date below or the application will be abandoned.  Respond using the Trademark Electronic Application System (TEAS).  A link to the appropriate TEAS response form appears at the end of this Office action. 

 

 

Issue date:  May 13, 2021

 

 

This Office action is in response to applicant’s communication filed on 4/28/21.

 

The translation is acceptable and has been entered into the record.

 

Insufficient Evidence of Acquired Distinctiveness in Part

 

Applicant’s claim that “ESPECIAL has become distinctive of the goods/services through the applicant's substantially exclusive and continuous use of the mark in commerce that the U.S. Congress may lawfully regulate for at least the five years immediately before the date of this statement” does not obviate the disclaimer requirement because the term is widely used in the relevant industry to describe spirits of superior quality.  See In re La. Fish Fry Prods., Ltd., 797 F.3d 1332, 1336-37, 116 USPQ2d 1262, 1265 (Fed. Cir. 2015); In re Virtual Indep. Paralegals, LLC, 2019 USPQ2d 111512, at *11-12 (TTAB 2019); TMEP §1212.05(a).  The examining attorney has attached several webpages advertising ESPECIAL spirits.  Because the term is commonly used in the relevant industry to describe spirits of superior quality, the claim of five years’ substantially exclusive and continuous use in commerce is insufficient to establish a prima facie case of acquired distinctiveness in part.  See TMEP §1212.02(f)(i).

 

An intent-to-use applicant may assert a claim of acquired distinctiveness under §2(f) as to part of a mark prior to filing an acceptable allegation of use if the applicant has already used the relevant part of the mark in commerce on or in connection with the specified goods or services, or related goods or services. See TMEP §1212.02(f) regarding claims of §2(f) "in part."

 

The requirements to support such a claim are twofold. First, the applicant must establish acquired distinctiveness of the relevant portion of the mark through the same methods required in a use-based application. See TMEP §1212.02(f)(i). Evidence in support of such a claim may consist of: (1) ownership of an active prior registration on the Principal Register covering the relevant portion of the mark and sufficiently similar or related goods or services (see TMEP §§1212.04–1212.04(e)); (2) a prima facie showing of acquired distinctiveness based on five years’ use of the relevant portion of the mark with the same or related goods or services (see TMEP §§1212.05–1212.05(d)); or (3) actual evidence of acquired distinctiveness of the relevant portion of the mark with respect to the same or related goods or services (see TMEP §§1212.06–1212.06(e)(iv)).

 

Applicant may respond by providing additional evidence of acquired distinctiveness, such as verified statements of long term use, advertising and sales expenditures, examples of advertising, affidavits and declarations of consumers, customer surveys.  See 37 C.F.R. §2.41(a)(3); TMEP §§1212.02(g), 1212.06 et seq. 

 

When determining whether the evidence shows the mark has acquired distinctiveness, the trademark examining attorney will consider the following six factors:  (1) association of the mark with a particular source by actual purchasers (typically measured by customer surveys linking the name to the source); (2) length, degree, and exclusivity of use; (3) amount and manner of advertising; (4) amount of sales and number of customers; (5) intentional copying; and (6) unsolicited media coverage.  See Converse, Inc. v. ITC, 909 F.3d 1110, 1120, 128 USPQ2d 1538, 1546 (Fed. Cir. 2018) (“the Converse factors”).  “[N]o single factor is determinative.”  In re Steelbuilding.com, 415 F.3d at 1300, 75 USPQ2d at 1424; see TMEP §§1212.06 et seq.  Rather, all factors are weighed together in light of all the circumstances to determine whether the mark has acquired distinctiveness.  In re Steelbuilding.com, 415 F.3d at 1300, 75 USPQ2d at 1424.  This evidence must demonstrate that the relevant public understands the primary significance of the mark as identifying the source of applicant’s product or service rather than identifying the product or service itself.  In re Steelbuilding.com, 415 F.3d at 1297, 75 USPQ2d at 1422.

 

Refusal and Requirements Maintained and Continued

 

The Section 2(d) refusal based on a likelihood of confusion with the marks in U.S. Registration Nos. 5225126, 0711360, 1459451, 1718557, 2200141, 2158371, 2439162, 2507566, 2537024, 2648617, 4805818, 5557567, 3791141, 4071014, 4147136, 3169796, 3321903, 3321906, 3407395, 4572336, 4568565, 4349104, and 5073771 is maintained and continued.

 

The examining attorney notes that the applicant is seeking a consent agreement from the owner of ‘126 Registration.

 

Applicant indicates that it has a legal relationship with the registrant(s) in the cited 0711360, 1459451, 1718557, 2200141, 2158371, 2439162, 2507566, 2537024, 2648617, 4805818, 5557567, 3791141, 4071014, 4147136, 3169796, 3321903, 3321906, 3407395, 4572336, 4568565, 4349104, and 5073771 registration(s).  However, a legal relationship between the parties is insufficient to overcome a likelihood of confusion unless the parties constitute a “single source.”  That is, the legal relationship between the parties must exhibit a “unity of control” over the nature and quality of the goods and/or services in connection with which the trademarks and/or service marks are used, and a “unity of control” over the use of the trademarks and/or service marks.  See In re Wella A.G., 5 USPQ2d 1359, 1361 (TTAB 1987); see also TMEP §1201.07.

 

Unity of control is presumed in instances where, absent contradictory evidence, one party owns (1) all of another entity, or (2) substantially all of another entity and asserts control over the activities of that other entity.  See TMEP §1201.07(b)(i)-(ii).  Such ownership is established, for example, when one party owns all or substantially all of the stock of another or when one party is a wholly owned subsidiary of another.  See In re Wella A.G., 5 USPQ2d at 1361; TMEP §1201.07(b)(i)-(ii).  It is additionally presumed when, absent contradictory evidence, applicant is shown in USPTO records as a joint owner of the cited registration, or the owner of the registration is listed as a joint owner of the application, and applicant submits a written statement asserting control over the use of the mark by virtue of joint ownership.  TMEP §1201.07(b)(ii). 

 

However, in most other situations, additional evidence is required to show unity of control.  For example, if the parties are sister corporations or if the parties share certain stockholders, directors or officers in common, additional evidence must be provided to show how the parties constitute a single source.  See In re Pharmacia, Inc., 2 USPQ2d 1883, 1884 (TTAB 1987); TMEP §1201.07(b)(iii). 

 

Therefore, applicant must provide a written statement explaining the nature of the legal relationship between the parties.  In addition, if neither party owns all or substantially all of the other party, and USPTO records do not show their joint ownership of the application or cited registration, applicant must provide a detailed written explanation and documentary evidence showing the parties’ “unity of control” over the nature and quality of the goods and/or services in connection with which the trademarks and/or service marks are used, and the parties’ “unity of control” over the use of the trademarks and/or service marks.  See TMEP §1201.07(b)(i)-(iii).  This statement and, if necessary, explanation must be verified with an affidavit or signed declaration under 37 C.F.R. §2.20.  TMEP §1201.07(b)(ii)-(iii); see 37 C.F.R. §2.193(e)(1).  However, if one party owns all of the other entity, and there is no contradictory evidence of record, the written statement need not be verified.  TMEP §1201.07(b)(i).

 

Drawing

 

The drawing is not acceptable because the digitized image of the mark is unclear and does not show all aspects of the mark in sufficient detail.  See TMEP §807.04(a).  A clear drawing of the mark is an application requirement.  37 C.F.R. §2.52. 

 

Therefore, applicant must submit a new drawing showing a clear depiction of the mark.  All lines must be clean, sharp and solid, and not fine or crowded.  37 C.F.R. §§2.53(c), 2.54(e); TMEP §§807.05(c), 807.06(a).  Additionally, the USPTO will not accept a new drawing in which there are amendments or changes that would materially alter the applied-for mark.  37 C.F.R. §2.72; see TMEP §§807.13 et seq., 807.14 et seq.

 

For more information about drawings and instructions on how to submit a drawing, see the Drawing webpage.

 

Prior-Pending Applications

 

The filing dates of pending U.S. Application Serial Nos. 77239213, 77452651, 77563539, 77650320, 77780088, 77810226, 85030171, 85201085, 85201099, and 85377802  precede applicant’s filing date.  Copies of these applications were attached to the first Office Action.  If one or more of the marks in the referenced applications register, applicant’s mark may be refused registration under Trademark Act Section 2(d) because of a likelihood of confusion with the registered mark(s).  See 15 U.S.C. §1052(d); 37 C.F.R. §2.83; TMEP §§1208 et seq.  Therefore, upon receipt of applicant’s response to this Office action, action on this application may be suspended pending final disposition of the earlier-filed referenced applications.

 

In response to this Office action, applicant may present arguments in support of registration by addressing the issue of the potential conflict between applicant’s mark and the marks in the referenced applications.  Applicant’s election not to submit arguments at this time in no way limits applicant’s right to address this issue later if a refusal under Section 2(d) issues.

 

How to respond.  Click to file a response to this nonfinal Office action.    

 

 

 

 

 

/RonaldMcMorrow/

Examining Attorney

Law Office 118

ronald.mcmorrow@uspto.gov

(571) 272-9306

 

 

RESPONSE GUIDANCE

  • Missing the response deadline to this letter will cause the application to abandon.  A response or notice of appeal must be received by the USPTO before midnight Eastern Time of the last day of the response period.  TEAS and ESTTA maintenance or unforeseen circumstances could affect an applicant’s ability to timely respond.  

 

 

 

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U.S. Trademark Application Serial No. 90175049 - JOSE CUERVO JOSE CUERVO ESPECIAL - 880414

To: TEQUILA CUERVO, S.A. DE C.V. (docket@lawabel.com)
Subject: U.S. Trademark Application Serial No. 90175049 - JOSE CUERVO JOSE CUERVO ESPECIAL - 880414
Sent: May 13, 2021 01:39:37 PM
Sent As: ecom118@uspto.gov
Attachments:

United States Patent and Trademark Office (USPTO)

 

USPTO OFFICIAL NOTICE

 

Office Action (Official Letter) has issued

on May 13, 2021 for

U.S. Trademark Application Serial No. 90175049

 

Your trademark application has been reviewed by a trademark examining attorney.  As part of that review, the assigned attorney has issued an official letter that you must respond to by the specified deadline or your application will be abandoned.  Please follow the steps below.

 

(1)  Read the official letter.

 

(2)  Direct questions about the contents of the Office action to the assigned attorney below. 

 

 

/RonaldMcMorrow/

Examining Attorney

Law Office 118

ronald.mcmorrow@uspto.gov

(571) 272-9306

 

Direct questions about navigating USPTO electronic forms, the USPTO website, the application process, the status of your application, and/or whether there are outstanding deadlines or documents related to your file to the Trademark Assistance Center (TAC).

 

(3)  Respond within 6 months (or earlier, if required in the Office action) from May 13, 2021, using the Trademark Electronic Application System (TEAS).  The response must be received by the USPTO before midnight Eastern Time of the last day of the response period.  See the Office action for more information about how to respond

 

 

 

GENERAL GUIDANCE

·       Check the status of your application periodically in the Trademark Status & Document Retrieval (TSDR) database to avoid missing critical deadlines.

 

·       Update your correspondence email address, if needed, to ensure you receive important USPTO notices about your application.

 

·       Beware of misleading notices sent by private companies about your application.  Private companies not associated with the USPTO use public information available in trademark registrations to mail and email trademark-related offers and notices – most of which require fees.  All official USPTO correspondence will only be emailed from the domain “@uspto.gov.”

 

 

 


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