NEUSTAR FABRICK

Mark For: NEUSTAR FABRICK™ trademark registration is intended to cover the categories of marketing information services, namely, providing information about consumer demographics, interests and purchase behaviors; analyzing and compiling marketing data and statistics; data analysis services in the field of marketing and consumer behavior; statistical evaluations of marketing data; consultation services in the fields of marketing, advertising and online business optimization; consultation services in the field of digital asset management using offline/CRM data analysis with real-time online data information systems; providing consultation in the fields of digital advertising and marketing using offline/CRM data analysis with real-time online data information systems; Management, compiling, organizing, reporting, verifying, corroborating, analyzing, onboarding, multi-touch attribution, marketing mix modeling, optimization, activating, matching, consolidating, screening, statistical analysis, modeling and measurement of, and provision of data connecting media events and signals, digital attributes, customer identities, attributes, demographics, records, behavior, experiences, intelligence, engagement and interactions, marketing and advertising campaigns, targeting, accuracy and data related thereto including campaign impressions, engagements, conversions, attribution, performance, audience segmentation and syndication, media allocation and spend, return on investment, customer connections, customer targeting and relevant site activity; Customer identity management; Updating, cleaning, correcting, repairing, verifying accuracy and filling in gaps across existing customer relationship management records; Data management services for others featuring the collection, identification, tagging, tracking, analyzing, verification, correcting, and sorting of business data pertaining to the identities, locations, and personal information of and about consumer clients, including individuals, households, places, businesses, business entities, organizations, enterprises, schools, governments, points of interest, business practice characteristics, movements and behaviors of and about said consumers via media devices, computers, mobile phones, tablets, and internet connected devices; Providing consulting and information services for others to manage the identities, personal data and consumer information of and about clients including individuals, households, businesses, business entities, organizations, enterprises, schools, governments and points of interest via consumer media devices, computers, mobile phones, tablets, and internet connected devices; information services, namely, providing demographic information concerning the geographic location of internet access devices used by consumers, the geographic locations of consumers, the connection speed and method by which consumers are accessing the internet, and the specific types of devices used by consumers to access the internet; Data analytics; Marketing solutions for others; Marketing software; Data management; Data management software; Customer identity, customer interaction and customer experience data and records; Customer profiles; Identity-based views of customer data across screens, devices, inboxes and mailboxes; Collection, organization and analysis of data; Providing event-level data connecting media events and signals, digital attributes, and offline customer records; Measurement of data, including desktop, video, mobile impressions, visits, and conversions and data attributes; Repository of authoritative identity data; Identification and qualification of non-converting prospects derived form site visits and inbound calls; Enriched intelligence including demographic, behavioral and geographic attributes to deliver targeted offers to prospects and customers; Delivery of customer engagement across email, social media, mobile, direct mail, display and addressable TV; Analytics to accurately measure marketing and advertising campaign performance including sales lift, audience profiles, conversions, and attribution; Verification of accuracy of input records and data with any combination of name, street address, 10-digit phone number, and email address; Appending of secondary contact information associated with data and records, such as additional email, address, or mobile phone number, to the identity profile; Addition of a secondary layer of intelligence to data records that link offline identity to online characteristics such as demographic, geographic, psychographic and behavioral attributes; Providing information about which channels customers use along with the digital, offline, and other factors that influence their purchase decisions; Providing a picture of customer activities online and offline and analytic tools to connect data across marketing channels; Providing information and recommendations about performance of marketing and advertising channels; Predictive insights about how changes to marketing and advertising plans will impact business results; Quantification of marketing and advertising results, marketing investment and performance; Marketing analysis services; Marketing consulting; consulting services in the field of marketing analytics; consulting services in the field of resource allocation analytics.

Status

2020-09-02 UTC
⟳ Refresh

LIVE APPLICATION Awaiting Examination

Research	OneLook Acronym Finder
Serial Number	90145271
Mark Literal Elements	NEUSTAR FABRICK
Mark Drawing Type	4 - STANDARD CHARACTER MARK
Mark Type	Service Mark
Current Location	NEW APPLICATION PROCESSING 2020-09-01
Basis	1(b)
Class Status	ACTIVE
Primary US Classes	100: Miscellaneous 101: Advertising and Business 102: Insurance and Financial
Primary International Class	035 - Primary Class (Advertising and business) Advertising; business management; business administration; office functions.
Filed Use	No
Current Use	No
Intent To Use	Yes
Filed ITU	Yes
44D Filed	No
44E Current	No
66A Current	No
Current Basis	No
No Basis	No
Attorney Name	Peter J. Riebling
Attorney Docket Number	330952-00130

Timeline