Response to Office Action

BUILT WILD

Ford Motor Company

Response to Office Action

PTO- 1957
Approved for use through 11/30/2023. OMB 0651-0050
U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Response to Office Action


The table below presents the data as entered.

Input Field
Entered
SERIAL NUMBER 90091478
LAW OFFICE ASSIGNED LAW OFFICE 124
MARK SECTION
MARK mark
LITERAL ELEMENT BUILT WILD
STANDARD CHARACTERS YES
USPTO-GENERATED IMAGE YES
MARK STATEMENT The mark consists of standard characters, without claim to any particular font style, size or color.
EVIDENCE SECTION
        EVIDENCE FILE NAME(S)
       ORIGINAL PDF FILE evi_751335113-20210322110 851036653_._BUILT_WILD_90 091478.pdf
       CONVERTED PDF FILE(S)
       (5 pages)
\\TICRS\EXPORT18\IMAGEOUT 18\900\914\90091478\xml4\ ROA0002.JPG
        \\TICRS\EXPORT18\IMAGEOUT 18\900\914\90091478\xml4\ ROA0003.JPG
        \\TICRS\EXPORT18\IMAGEOUT 18\900\914\90091478\xml4\ ROA0004.JPG
        \\TICRS\EXPORT18\IMAGEOUT 18\900\914\90091478\xml4\ ROA0005.JPG
        \\TICRS\EXPORT18\IMAGEOUT 18\900\914\90091478\xml4\ ROA0006.JPG
       ORIGINAL PDF FILE evi_751335113-20210322110 851036653_._ord_Bronco_Na cogdoches_TX_-_Tipton_For d_-_www.tiptonford.net.pdf
       CONVERTED PDF FILE(S)
       (2 pages)
\\TICRS\EXPORT18\IMAGEOUT 18\900\914\90091478\xml4\ ROA0007.JPG
        \\TICRS\EXPORT18\IMAGEOUT 18\900\914\90091478\xml4\ ROA0008.JPG
DESCRIPTION OF EVIDENCE FILE 1. Response to Office Action 2. Screenshot of a third-party dealer's website showing the mark in connection with motor vehicle sales
GOODS AND/OR SERVICES SECTION (current)
INTERNATIONAL CLASS 035
DESCRIPTION
Promoting the sales of goods and services of others in the automotive industry through the distribution and dissemination of promotional materials and product information in print, television and radio broadcast, and the Internet
FILING BASIS Section 1(a)
        FIRST USE ANYWHERE DATE At least as early as 07/06/2020
        FIRST USE IN COMMERCE DATE At least as early as 07/13/2020
GOODS AND/OR SERVICES SECTION (proposed)
INTERNATIONAL CLASS 035
DESCRIPTION
Promoting the sales of goods and services of others in the automotive industry through the distribution and dissemination of promotional materials and product information in print, television and radio broadcast, and the Internet
FILING BASIS Section 1(a)
       FIRST USE ANYWHERE DATE At least as early as 07/06/2020
       FIRST USE IN COMMERCE DATE At least as early as 07/13/2020
       STATEMENT TYPE "The substitute (or new, or originally submitted, if appropriate) specimen(s) was/were in use in commerce at least as early as the filing date of the application"[for an application based on Section 1(a), Use in Commerce] OR "The substitute (or new, or originally submitted, if appropriate) specimen(s) was/were in use in commerce prior either to the filing of the Amendment to Allege Use or expiration of the filing deadline for filing a Statement of Use" [for an application based on Section 1(b) Intent-to-Use]. OR "The attached specimen is a true copy of the specimen that was originally submitted with the application, amendment to allege use, or statement of use" [for an illegible specimen].
       SPECIMEN FILE NAME(S)
       ORIGINAL PDF FILE SPU0-751335113-2021032211 0851036653_._Substitute_S pecimen-compressed.pdf
       CONVERTED PDF FILE(S)
       (5 pages)
\\TICRS\EXPORT18\IMAGEOUT 18\900\914\90091478\xml4\ ROA0009.JPG
        \\TICRS\EXPORT18\IMAGEOUT 18\900\914\90091478\xml4\ ROA0010.JPG
        \\TICRS\EXPORT18\IMAGEOUT 18\900\914\90091478\xml4\ ROA0011.JPG
        \\TICRS\EXPORT18\IMAGEOUT 18\900\914\90091478\xml4\ ROA0012.JPG
        \\TICRS\EXPORT18\IMAGEOUT 18\900\914\90091478\xml4\ ROA0013.JPG
       SPECIMEN DESCRIPTION Screenshot of webpage
        WEBPAGE URL http://www.ford.com/bronco
        WEBPAGE DATE OF ACCESS 03/16/2021
CORRESPONDENCE INFORMATION (current)
NAME SHARON C. SORKIN
PRIMARY EMAIL ADDRESS FOR CORRESPONDENCE tmdocket@ford.com
SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES) nnahorsk@ford.com; arobi196@ford.com
DOCKET/REFERENCE NUMBER 84296398
CORRESPONDENCE INFORMATION (proposed)
NAME Sharon C. Sorkin
PRIMARY EMAIL ADDRESS FOR CORRESPONDENCE tmdocket@ford.com
SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES) nnahorsk@ford.com; arobi196@ford.com
DOCKET/REFERENCE NUMBER 84296398
SIGNATURE SECTION
DECLARATION SIGNATURE /Sharon C. Sorkin/
SIGNATORY'S NAME Sharon C. Sorkin
SIGNATORY'S POSITION Chief Trademark Counsel
SIGNATORY'S PHONE NUMBER (313) 322-1352
DATE SIGNED 03/22/2021
SIGNATURE METHOD Sent to third party for signature
RESPONSE SIGNATURE /Sharon C. Sorkin/
SIGNATORY'S NAME Sharon C. Sorkin
SIGNATORY'S POSITION Chief Trademark Counsel
DATE SIGNED 03/22/2021
ROLE OF AUTHORIZED SIGNATORY Authorized U.S.-Licensed Attorney
SIGNATURE METHOD Sent to third party for signature
FILING INFORMATION SECTION
SUBMIT DATE Mon Mar 22 11:55:15 ET 2021
TEAS STAMP USPTO/ROA-XX.XXX.XX.XX-20
210322115515544590-900914
78-7701541652f5c744c2be1a
1acc2c8aa5ab09d50d8401de1
ad46581cea14817d-N/A-N/A-
20210322110851036653



PTO- 1957
Approved for use through 11/30/2023. OMB 0651-0050
U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Response to Office Action


To the Commissioner for Trademarks:

Application serial no. 90091478 BUILT WILD(Standard Characters, see http://uspto.report/TM/90091478/mark.png) has been amended as follows:

EVIDENCE
Evidence has been attached: 1. Response to Office Action 2. Screenshot of a third-party dealer's website showing the mark in connection with motor vehicle sales
Original PDF file:
evi_751335113-20210322110 851036653_._BUILT_WILD_90 091478.pdf
Converted PDF file(s) ( 5 pages) Evidence-1Evidence-2Evidence-3Evidence-4Evidence-5
Original PDF file:
evi_751335113-20210322110 851036653_._ord_Bronco_Na cogdoches_TX_-_Tipton_For d_-_www.tiptonford.net.pdf
Converted PDF file(s) ( 2 pages) Evidence-1Evidence-2

CLASSIFICATION AND LISTING OF GOODS/SERVICES

Applicant proposes to amend the following:

Current:
Class 035 for Promoting the sales of goods and services of others in the automotive industry through the distribution and dissemination of promotional materials and product information in print, television and radio broadcast, and the Internet
Filing Basis: Section 1(a), Use in Commerce: The applicant is using the mark in commerce, or the applicant's related company or licensee is using the mark in commerce, on or in connection with the identified goods and/or services. 15 U.S.C. Section 1051(a), as amended. The mark was first used at least as early as 07/06/2020 and first used in commerce at least as early as 07/13/2020 , and is now in use in such commerce.


Proposed:
Class 035 for Promoting the sales of goods and services of others in the automotive industry through the distribution and dissemination of promotional materials and product information in print, television and radio broadcast, and the Internet
Filing Basis: Section 1(a), Use in Commerce: The applicant is using the mark in commerce, or the applicant's related company or licensee is using the mark in commerce, on or in connection with the identified goods and/or services. 15 U.S.C. Section 1051(a), as amended. The mark was first used at least as early as 07/06/2020 and first used in commerce at least as early as 07/13/2020 , and is now in use in such commerce.
Applicant hereby submits one(or more) specimen(s) for Class 035. The specimen(s) submitted consists of Screenshot of webpage.
"The substitute (or new, or originally submitted, if appropriate) specimen(s) was/were in use in commerce at least as early as the filing date of the application"[for an application based on Section 1(a), Use in Commerce] OR "The substitute (or new, or originally submitted, if appropriate) specimen(s) was/were in use in commerce prior either to the filing of the Amendment to Allege Use or expiration of the filing deadline for filing a Statement of Use" [for an application based on Section 1(b) Intent-to-Use]. OR "The attached specimen is a true copy of the specimen that was originally submitted with the application, amendment to allege use, or statement of use" [for an illegible specimen].
Original PDF file:
SPU0-751335113-2021032211 0851036653_._Substitute_S pecimen-compressed.pdf
Converted PDF file(s) ( 5 pages) Specimen File1Specimen File2Specimen File3Specimen File4Specimen File5


Webpage URL: http://www.ford.com/bronco
Webpage Date of Access: 03/16/2021
Correspondence Information (current):
      SHARON C. SORKIN
      PRIMARY EMAIL FOR CORRESPONDENCE: tmdocket@ford.com
      SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): nnahorsk@ford.com; arobi196@ford.com

The docket/reference number is 84296398.
Correspondence Information (proposed):
      Sharon C. Sorkin
      PRIMARY EMAIL FOR CORRESPONDENCE: tmdocket@ford.com
      SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): nnahorsk@ford.com; arobi196@ford.com

The docket/reference number is 84296398.

Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the owner/holder and the owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

SIGNATURE(S)
Declaration Signature

DECLARATION: The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that, if the applicant submitted the application or allegation of use (AOU) unsigned, all statements in the application or AOU and this submission based on the signatory's own knowledge are true, and all statements in the application or AOU and this submission made on information and belief are believed to be true.

STATEMENTS FOR UNSIGNED SECTION 1(a) APPLICATION/AOU: If the applicant filed an unsigned application under 15 U.S.C. §1051(a) or AOU under 15 U.S.C. §1051(c), the signatory additionally believes that: the applicant is the owner of the mark sought to be registered; the mark is in use in commerce and was in use in commerce as of the filing date of the application or AOU on or in connection with the goods/services/collective membership organization in the application or AOU; the original specimen(s), if applicable, shows the mark in use in commerce as of the filing date of the application or AOU on or in connection with the goods/services/collective membership organization in the application or AOU; for a collective trademark, collective service mark, collective membership mark application, or certification mark application, the applicant is exercising legitimate control over the use of the mark in commerce and was exercising legitimate control over the use of the mark in commerce as of the filing date of the application or AOU; for a certification mark application, the applicant is not engaged in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods/services that meet the certification standards of the applicant. To the best of the signatory's knowledge and belief, no other persons, except, if applicable, authorized users, members, and/or concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services/collective membership organization of such other persons, to cause confusion or mistake, or to deceive.

STATEMENTS FOR UNSIGNED SECTION 1(b)/SECTION 44 APPLICATION AND FOR SECTION 66(a) COLLECTIVE/CERTIFICATION MARK APPLICATION: If the applicant filed an unsigned application under 15 U.S.C. §§ 1051(b), 1126(d), and/or 1126(e), or filed a collective/certification mark application under 15 U.S.C. §1141f(a), the signatory additionally believes that: for a trademark or service mark application, the applicant is entitled to use the mark in commerce on or in connection with the goods/services specified in the application; the applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date; for a collective trademark, collective service mark, collective membership mark, or certification mark application, the applicant has a bona fide intention, and is entitled, to exercise legitimate control over the use of the mark in commerce and had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce as of the application filing date; the signatory is properly authorized to execute the declaration on behalf of the applicant; for a certification mark application, the applicant will not engage in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods/services that meet the certification standards of the applicant. To the best of the signatory's knowledge and belief, no other persons, except, if applicable, authorized users, members, and/or concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services/collective membership organization of such other persons, to cause confusion or mistake, or to deceive.



Signature: /Sharon C. Sorkin/      Date: 03/22/2021
Signatory's Name: Sharon C. Sorkin
Signatory's Position: Chief Trademark Counsel
Signatory's Phone Number: (313) 322-1352

Signature method: Sent to third party for signature

Response Signature
Signature: /Sharon C. Sorkin/     Date: 03/22/2021
Signatory's Name: Sharon C. Sorkin
Signatory's Position: Chief Trademark Counsel
Signature method: Sent to third party for signature

The signatory has confirmed that he/she is a U.S.-licensed attorney who is an active member in good standing of the bar of the highest court of a U.S. state (including the District of Columbia and any U.S. Commonwealth or territory); and he/she is currently the owner's/holder's attorney or an associate thereof; and to the best of his/her knowledge, if prior to his/her appointment another U.S.-licensed attorney not currently associated with his/her company/firm previously represented the owner/holder in this matter: the owner/holder has revoked their power of attorney by a signed revocation or substitute power of attorney with the USPTO; the USPTO has granted that attorney's withdrawal request; the owner/holder has filed a power of attorney appointing him/her in this matter; or the owner's/holder's appointed U.S.-licensed attorney has filed a power of attorney appointing him/her as an associate attorney in this matter.

Mailing Address:    SHARON C. SORKIN
   FORD GLOBAL TECHNOLOGIES, LLC
   SUITE 800, FAIRLANE PLAZA SOUTH
   330 TOWN CENTER DRIVE
   DEARBORN, Michigan 48126
Mailing Address:    Sharon C. Sorkin
   FORD GLOBAL TECHNOLOGIES, LLC
   SUITE 800, FAIRLANE PLAZA SOUTH
   330 TOWN CENTER DRIVE
   DEARBORN, Michigan 48126
        
Serial Number: 90091478
Internet Transmission Date: Mon Mar 22 11:55:15 ET 2021
TEAS Stamp: USPTO/ROA-XX.XXX.XX.XX-20210322115515544
590-90091478-7701541652f5c744c2be1a1acc2
c8aa5ab09d50d8401de1ad46581cea14817d-N/A
-N/A-20210322110851036653


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