Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 90075110

Filing Date: 07/27/2020

To the Commissioner for Trademarks:

MARK: CVE (stylized and/or with design, see mark)
The literal element of the mark consists of CVE. The applicant is not claiming color as a feature of the mark. The mark consists of the letters C in black and the letters V and E in white superimposed on two two overlapping circles - one in white and the other in black.
The applicant, MCH Holding, Inc., a corporation of Delaware, having an address of
      Suite 930
      261 Old York Road
      Jenkintown, Pennsylvania 19046
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 035:  Advertising and marketing consultancy; consulting services in the field of internet marketing; development of marketing strategies and concepts; on-line advertising and marketing services; on-line customer-based social media brand marketing services; dissemination of advertising for others via an on-line communications network on the internet; planning, design, development, maintenance, tracking and reporting of online marketing activities for third parties; multi-level marketing services; advertising and marketing services, namely, promoting the goods and services of others; development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, customer relations, online community building and digital word of mouth communications; pay per click (PPC) advertising management services; pay per click advertising; providing marketing consulting in the field of social media; business reputation management and improvement services; business consulting services in the field of digital media purchase optimization; conducting digital media advertising audits by use of proprietary algorithms which evaluate advertising profitability, viewability of advertisements, rate of advertisement conversion, and detection of fraudulent advertising; business management and consulting services in the field of web-based advertising and marketing services; media buying business advice, namely, advising clients on how to secure the greatest value, viewabilty and realization in digital media purchasing decisions; preparation and realization of media and advertising plans and concepts; statistical evaluations of marketing and advertising data; tracking and monitoring online digital advertising profitability for others for business purposes; Advertising services, namely, cost-per-action on-line advertising
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 042:  Website design consultancy; computer website design; website design and development for others
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.




The owner's/holder's proposed attorney information: Eric Fingerhut. Other appointed attorneys are Shannon M. McKeon. Eric Fingerhut of Dykema Gossett PLLC, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      Suite 1100 West
      1301 K Street, N.W.
      Washington, District of Columbia 20005
      United States
      tm@dykema.com
The docket/reference number is 117537.tbd.
Eric Fingerhut submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Eric Fingerhut

PRIMARY EMAIL FOR CORRESPONDENCE: tm@dykema.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): tm@dykema.com; efingerhut@dykema.com; smckeon@dykema.com; jpisigan@dykema.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $550 has been submitted with the application, representing payment for 2 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /eric t. fingerhut/   Date: 07/27/2020
Signatory's Name: Eric T. Fingerhut
Signatory's Position: Attorney of record, DC Bar member
Payment Sale Number: 90075110
Payment Accounting Date: 07/27/2020

Serial Number: 90075110
Internet Transmission Date: Mon Jul 27 11:16:39 ET 2020
TEAS Stamp: USPTO/BAS-XX.XXX.XX.XX-20200727111639639
993-90075110-740e1302f52828ec7c76597b272
eeb78f14fe876b12e75cac4241d28b74b959889-
DA-16391202-20200727110203632897