Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 90067230

Filing Date: 07/22/2020

To the Commissioner for Trademarks:

MARK: SENTRAL (stylized and/or with design, see mark)
The literal element of the mark consists of SENTRAL. The applicant is not claiming color as a feature of the mark. The mark consists of the word "SENTRAL" and the "T" in stylized form consisting of one long "stem" line and two shorter lines that form the top of the "T" and none of the lines are touching.
The applicant, BHI Residential Corporation, a corporation of Delaware, having an address of
      BHI Residential, dba Daydream
      2420 17th St., 3rd Floor
      Denver, Colorado 80202
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 009:  Computer application software for mobile devices, namely, software for use in property management of multifamily properties and facilitating the listing and rental of temporary accommodations; travel reservation software for mobile phones; computer application software for mobile phones, namely, software for use in the field of travel and temporary accommodations for communicating accommodation availability dates, searching, reviewing, reserving and paying for accommodations, reporting and addressing issues with accommodations and related status, compiling and providing reviews and information regarding accommodations, administering rent credits and saving and providing access to related account history; computer application software for mobile devices for listing information on and availability of temporary lodging and for reserving and paying for temporary lodging; computer software for mobile devices that facilitates rental and home-sharing of multifamily properties by communicating with residents and potential residents about leasing information including available floorplans and rents, hosting best practices, building information and programming, dates for home sharing availability and about home sharing history, resident account information and rent credits earned; computer software, namely, an application that provides real-time information on and booking of home sharing and vacation rental properties using a mobile device and which allows users to review, schedule and communicate with other users; computer application software for mobile devices, namely, software for use by private resident members to obtain, coordinate and review residential concierge, association and property management services; computer software for mobile devices for listing information on and availability of temporary lodging of others; computer software for mobile devices for listing information on and for reserving of and payment for temporary lodging in residential property of others
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 036:  Real estate management services; real estate management services, namely, rental, leasing and management for others of multifamily properties; arranging of leases and rental agreements for real estate; providing living accommodation services in the nature of rental of multifamily properties; rental of housing accommodations in the nature of multifamily residences; real estate services, namely, listing, leasing, and managing for others residential multifamily properties; providing real estate information and listings via the internet; providing an on online computer database featuring information, listings, and announcements about real estate, multifamily properties; real estate services, namely, rental of vacation homes; providing living accommodation services in the nature of rental and sale of multifamily residences; management of long-term living accommodation facilities, namely, apartments and residential housing; provision of long-term living accommodation facilities, namely, apartments and residential housing; leasing of apartments; management of apartments; real estate services, namely, property management services for condominium associations, homeowner associations and apartment buildings; rental of apartments; rental of apartments in an apartment community; real estate services, namely, listing, leasing, and managing for others residential apartments and condominiums; property management of multifamily residential buildings; real estate equity sharing, namely, managing and arranging for co-ownership of real estate; real estate time sharing services, namely, managing and arranging for home-sharing of real estate
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 037:  Real estate development of commercial, residential, hotel and vacation property; real estate development services in the field of residential communities, multi-family residences, and mixed-use properties; real estate development services; land development services, namely, planning and laying out of commercial and residential communities
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 042:  Non-downloadable software for use in property management of multifamily properties and facilitating the listing and rental of temporary accommodations; non-downloadable computer application software for use in the field of travel and temporary accommodations for communicating accommodation availability dates, searching, reviewing, reserving and paying for accommodations, reporting and addressing issues with accommodations and related status, compiling and providing reviews and information regarding accommodations, administering rent credits and saving and providing access to related account history; non-downloadable computer application software for listing information on and availability of temporary lodging and for reserving and paying for temporary lodging; non-downloadable computer software that facilitates rental and home-sharing of multifamily properties by communicating with residents and potential residents about leasing information including available floorplans and rents, hosting best practices, building information and programming, dates for home sharing availability and about home sharing history, resident account information and rent credits earned; non-downloadable computer software that provides real-time information on and booking of home sharing and vacation rental properties and which allows users to review, schedule and communicate with other users; non-downloadable computer application software for use by private resident members to obtain, coordinate and review residential concierge, association and property management services; non-downloadable computer software for listing information on and availability of temporary lodging of others; non-downloadable computer software for listing information on and for reserving of and payment for temporary lodging in residential property of others
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 043:  Providing online reservations and bookings for hotels, temporary lodging, and accommodations; arranging reservations and bookings for hotel accommodations; providing a website for listing information on and availability of third-party temporary lodging; providing a website for the property of others that allows for the reservation of and payment for temporary lodging; providing travel lodging and hotel accommodation information and booking agency services; private residence membership services, namely, providing members temporary accommodations in company owned or leased private residences and facilitating sharing of accommodations for members amongst resident and third-party properties; providing information about temporary accommodations and home-sharing for travel via the internet; arranging temporary housing accommodations; providing short and long-term multifamily residences; providing online reservations and bookings for temporary lodging and accommodations; making reservations and bookings for others for accommodation; providing a website for making reservations for and booking of temporary, vacation, and home sharing accommodations in private residences of others; providing home-sharing for temporary accommodations and temporary lodging services; facilitating home-sharing for temporary accommodations; travel, home-share for temporary accommodations and temporary lodging services; providing property listing services in the nature of temporary accommodations available for booking; providing information, and booking services for temporary accommodations; providing temporary accommodations information and listings via the internet; providing an on online computer database featuring information, listings, and announcements about temporary lodgings, and home-sharing services; providing a website featuring reviews of temporary accommodations; operating home-sharing services as temporary accommodations for condominium and apartment building residents
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.




The owner's/holder's proposed attorney information: Daniel P. Mullarkey. Other appointed attorneys are Rachel Rice, Monica Gutierrez, Matthew Smith, Adam Weiss, Matt Todd, Laila Wolfgram, Philip Hampton, and other attorneys at the firm. Daniel P. Mullarkey of Polsinelli PC, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      1401 I Street, NW, Suite 800
      Washington, District of Columbia 20005
      United States
      202-626-8305(phone)
      uspt@polsinelli.com
The docket/reference number is 106587664099.
Daniel P. Mullarkey submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Daniel P. Mullarkey

PRIMARY EMAIL FOR CORRESPONDENCE: uspt@polsinelli.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): ahilton@polsinelli.com; dmullarkey@polsinelli.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $1375 has been submitted with the application, representing payment for 5 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /daniel mullarkey/   Date: 07/22/2020
Signatory's Name: Daniel P. Mullarkey
Signatory's Position: Attorney of Record, member of Virginia Bar
Payment Sale Number: 90067230
Payment Accounting Date: 07/22/2020

Serial Number: 90067230
Internet Transmission Date: Wed Jul 22 14:36:12 ET 2020
TEAS Stamp: USPTO/BAS-XXX.XXX.XXX.X-2020072214361231
0843-90067230-740fefbce5e6bc7190fc851fa5
5df13122ef4dbeaf7186d11eab90f81db251ddc-
DA-36110632-20200722141608831377