SHROUD

Shroud, Inc.

Application Filed: 2020-07-07
Trademark Application Details
Trademark Logo SHROUD

The mark consists of the word SHROUD located to the left of an arrow pointing to the right of a rifle scope reticle.

Mark For: SHROUD® trademark registration is intended to cover the categories of entertainment services, namely, live, livestreamed and non-downloadable recorded performances featuring video game playing; entertainment services, namely, live, livestreamed and non-downloadable recorded performances featuring video game playing with commentary and narration; Entertainment production services, namely, arranging, organizing and performing live and online shows featuring video game playing; Entertainment services, namely, production of an on-going series in the field of sports, esports, gaming, video games, technology, entertainment, and culture distributed online; entertainment services, namely, production of an ongoing series featuring an esports athlete distributed online; Entertainment services, namely, arranging and conducting live performances by an esports athlete and celebrity; Entertainment services in the nature of arranging, conducting, hosting, and performing in competitive video game playing and eSports events, namely, video game tournaments, parties, league events and corporate events for entertainment purposes; fan clubs.

Status

2020-07-10 UTC
LIVE APPLICATION Awaiting Examination
The trademark application has been accepted by the Office (has met the minimum filing requirements) and has not yet been assigned to an examiner.


Research OneLook Acronym Finder
Serial Number90039347
Registration Number6640309
Mark Literal ElementsSHROUD
Mark Drawing Type-
Mark TypeService Mark
Standard Character ClaimNo
Current LocationNEW APPLICATION PROCESSING 2020-07-10
Basis1(b)
Class StatusACTIVE
Primary US Classes
  • 100: Miscellaneous
  • 101: Advertising and Business
  • 107: Education and Entertainment
Primary International Class
  • 041 - Primary Class
  • (Education and entertainment) Education; providing of training; entertainment; sporting and cultural activities.
Filed UseNo
Current UseNo
Intent To UseYes
Filed ITUYes
44D FiledNo
44E CurrentNo
66A CurrentNo
Current BasisNo
No BasisNo
Attorney NameJonathan D. West
Attorney Docket Number065788-0000

Timeline

2020-07-07Application Filed
2020-07-10Location: NEW APPLICATION PROCESSING
2020-07-10Status: Live/Pending
2020-07-10Status: New application will be assigned to an examining attorney approximately 3 months after filing date.
2020-07-10Transaction Date
2022-02-08Trademark Registered

Trademark Parties (Applicants & Owners)

Party: Shroud, Inc.
Address1648 10th Street Santa Monica, CALIFORNIA UNITED STATES 90404
Legal Entity TypeCorporation
Legal Entity StateCALIFORNIA

Design Search Codes

23.03.02Carbines; Rifles; Shotguns; Shotguns
24.15.04Arrowheads
24.15.25Other arrows
160325Crosshairs; Gun sights; Viewers, slide, hand
210324Targets with alignment guides; Targets with crosshairs
230302Carbines; Rifles; Shotguns; Shotguns
241504Arrowheads
241525Other arrows

Attorney of Record

JONATHAN D. WEST
LATHAM & WATKINS LLP
650 TOWN CENTER DRIVE, SUITE 2000
COSTA MESA, CA 92626

Good, Services, and Codes

International Codes:41
U.S. Codes:100,101,107
Type CodeType
DM0000The mark consists of the word SHROUD located to the left of an arrow pointing to the right of a rifle scope reticle.
GS0411Entertainment services, namely, live show performances featuring video game playing and non-downloadable visual and audio recordings being recorded performances featuring video game playing; Entertainment services, namely, live show performances featuring video game playing and non-downloadable visual and audio recordings being recorded performances featuring video game playing with commentary and narration; Entertainment production services, namely, production of live show performances featuring video game playing and production of multimedia entertainment content in the nature of online shows featuring video game playing; Entertainment services, namely, production of an on-going multimedia program series in the field of sports, esports, gaming, video games, computer games, and culture distributed online; Entertainment services, namely, production of an ongoing multimedia program series featuring an esports athlete distributed online; Entertainment services, namely, arranging and conducting live performances by an esports athlete and celebrity; Entertainment services in the nature of arranging, conducting, hosting, and performing in competitive video game playing and esports events, namely, organizing, conducting and operating video game tournaments, conducting parties, conducting of esports league competitions for entertainment purposes; fan clubs

Trademark Filing History

DescriptionDateProceeding Number
REGISTERED-PRINCIPAL REGISTER2022-02-08
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED2022-01-07
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED2022-01-06
STATEMENT OF USE PROCESSING COMPLETE2022-01-01
CASE ASSIGNED TO INTENT TO USE PARALEGAL2022-01-01
USE AMENDMENT FILED2021-12-08
TEAS STATEMENT OF USE RECEIVED2021-12-08
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED2021-08-12
SOU TEAS EXTENSION RECEIVED2021-08-10
SOU EXTENSION 1 GRANTED2021-08-10
SOU EXTENSION 1 FILED2021-08-10
TEAS CHANGE OF OWNER ADDRESS RECEIVED2021-03-09
TEAS CHANGE OF CORRESPONDENCE RECEIVED2021-03-09
NOA E-MAILED - SOU REQUIRED FROM APPLICANT2021-03-09
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED2021-03-09
PUBLISHED FOR OPPOSITION2021-01-12
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED2021-01-12
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED2020-12-23
APPROVED FOR PUB - PRINCIPAL REGISTER2020-12-05
TEAS/EMAIL CORRESPONDENCE ENTERED2020-12-03
TEAS RESPONSE TO OFFICE ACTION RECEIVED2020-12-03
CORRESPONDENCE RECEIVED IN LAW OFFICE2020-12-03
NOTIFICATION OF NON-FINAL ACTION E-MAILED2020-10-20
NON-FINAL ACTION WRITTEN2020-10-20
NON-FINAL ACTION E-MAILED2020-10-20
ASSIGNED TO EXAMINER2020-10-13
NOTICE OF DESIGN SEARCH CODE E-MAILED2020-08-04
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED2020-08-03
TEAS CHANGE OF OWNER ADDRESS RECEIVED2020-07-21
TEAS CHANGE OF CORRESPONDENCE RECEIVED2020-07-21
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED2020-07-21
NEW APPLICATION ENTERED IN TRAM2020-07-10
NEW APPLICATION ENTERED2020-07-10

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