Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 88942441

Filing Date: 06/01/020

To the Commissioner for Trademarks:

MARK: HERITAGE NOW (Standard Characters, see mark)
The literal element of the mark consists of HERITAGE NOW. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, Premera Blue Cross, a non-profit corporation legally organized under the laws of Washington, having an address of
      7001 220th Street SW, MS 316
      Mountlake Terrace, Washington 98043
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 009:  Text and voice enabled software that enable users to request and obtain information in the medical, health, hospital, dental, prescription drug, pharmaceutical, wellness, fitness, exercise, diet, nutrition, health insurance, health care plan and health saving account areas; Text and voice enabled software that enables users to access, manage and process health, medical, hospital, pharmaceutical and prescription drug insurance applications, records, claims, benefits, accounts; Computer application software for mobile phones, tablet computers and computes, namely, software for healthcare resource information regarding health insurance, health plan insurance coverage information, information on insurance claims administration and processing, healthcare information, information regarding health treatment options, information regarding health facilities and health-related questions and answers
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 035:  Providing assistance, fitness and health evaluation and consultation to business clients to help their employees make health, wellness, and nutritional changes in their daily living to increase productivity and lower health care costs
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 036:  Providing health subscribers with information in the field of health insurance; Providing health subscribers with information about health insurance plans; Providing health subscribers with information in the field of insurance claims administration and processing, all of the foregoing accessible using electronic devices, namely, mobile phones, tablet computers and computes; Health, medical, hospital, pharmaceutical and prescription drug insurance underwriting; Administration and organizing of prepaid and/or preferred provider and/or health maintenance organization and/or managed care health, medical, hospital, pharmaceutical, prescription drug plans and health savings accounts and similar accounts and related healthcare plans and networks, including claims administration and processing, enrolling, providing eligibility and benefit information, claims remittance advising, claims and benefits reporting; Providing information, data, pertaining to the underwriting of health, medical, hospital, pharmaceutical and prescription drug insurance and pertaining to the administration and organizing of prepaid and/or preferred provider and/or health maintenance organization and/or managed care health, medical, hospital, pharmaceutical, prescription drug plans and health savings accounts and similar accounts and related healthcare plans and networks; Administering, organizing and underwriting health care coverage through contracted relationships with subscribers and professional clinical, hospital, nursing home and other health care providers
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 038:  Providing multiple-user access, using electronic devices, namely, mobile phones, tablet computers and computes, to data on the Internet in the field of healthcare resource information regarding accessing discount programs and healthcare spending account information
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 041:  Providing assistance and fitness consultation to business clients to help their employees make physical fitness, strength, conditioning, and exercise changes in their daily living
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 042:  Providing communication technology, namely, providing search platforms and voice enabled search platforms that enable users to request and obtain information in the medical, health, hospital, dental, prescription drug, pharmaceutical, wellness, fitness, exercise, diet, nutrition, health insurance, health care plan and health saving account areas; Providing a website featuring technology that enables users to access, manage and process health, medical, hospital, pharmaceutical and prescription drug insurance applications, records, claims, benefits, accounts
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 044:  Providing health care services digitally using electronic devices, namely, mobile phones, tablet computers and computes via phone calls, video calls, online chat, text messages; Providing in-person health care services; Health care information services accessed via phone calls, video calls, online chat, text messages, namely, providing medical counseling to health care consumers, providing information on health issues to consumers; Providing health information in the field of preventative health, namely, diet and nutrition, smoking cessation, fitness and exercise, weight reduction and diet planning; Providing consultation in the fields of health and lifestyle, in relation to preventative health, diet and nutrition, smoking cessation, weight reduction, diet planning and lifestyle wellness
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.



The owner's/holder's proposed attorney information: Jerald E. Nagae, Reg. No. 29,418. Other appointed attorneys are Frances M. Jagla; Peter W. Becker; Melissa A. Nowak; Makiko Coffland; George E. Renzoni, Ph.D.; John D. Denkenberger; Brandon C. Stallman; Laura A. Cruz; Ryan E. Dodge, Jr.; Brian W. Poor; Matthew D. Balint; Llewellyn Rhys Lawson; David P. Sheldon; Brian F. McMahon; B. Casey Fitzpatrick; Jadran Adrian Mihailovic; James Y. Go; Cory G. Claassen; Thomas S. (Stasiu) Nowak; and Juan Zheng, Ph.D.. Jerald E. Nagae, Reg. No. 29,418 of Christensen O'Connor Johnson Kindness, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      1201 Third Avenue, Suite 3600
      Seattle, Washington 98101
      United States
      206-682-8100(phone)
      206-224-0779(fax)
      Efiling@cojk.com

Jerald E. Nagae, Reg. No. 29,418 submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Jerald E. Nagae, Reg. No. 29,418

PRIMARY EMAIL FOR CORRESPONDENCE: Efiling@cojk.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): TMfiling@cojk.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $1925 has been submitted with the application, representing payment for 7 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Jerald E. Nagae, Reg. No. 29,418/   Date: 06/01/2020
Signatory's Name: Jerald E. Nagae, Reg. No. 29,418
Signatory's Position: Attorney of record, Washington bar member
Payment Sale Number: 88942441
Payment Accounting Date: 06/01/2020

Serial Number: 88942441
Internet Transmission Date: Mon Jun 01 19:02:00 ET 2020
TEAS Stamp: USPTO/BAS-XX.XXX.XXX.XXX-202006011902006
11055-88942441-710679a1609a17e4e3ce68336
cc6affa9438ec2a6ebd02e1c381875da95c82199
-CC-01588868-20200601180407795519