Trademark/Service Mark Application, Principal Register
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
The mark consists of standard characters, without claim to any particular font style, size, or color.
REGISTER
Principal
APPLICANT INFORMATION
*OWNER OF MARK
Excellus Health Plan, Inc.
*MAILING ADDRESS
165 Court Street
*CITY
Rochester
*STATE
(Required for U.S. applicants)
New York
*COUNTRY/REGION/JURISDICTION/U.S. TERRITORY
United States
*ZIP/POSTAL CODE
(Required for U.S. and certain international addresses)
14647
*EMAIL ADDRESS
XXXX
WEBSITE ADDRESS
www.excellus.com
LEGAL ENTITY INFORMATION
TYPE
non-profit corporation
STATE/COUNTRY/REGION/JURISDICTION/U.S. TERRITORY WHERE LEGALLY ORGANIZED
New York
GOODS AND/OR SERVICES AND BASIS INFORMATION
INTERNATIONAL CLASS
035
*IDENTIFICATION
Administration of a program to enable members to obtain discounts on healthy nutrition and fitness programs, discounts on hearing aids and
vision products and discounts on travel and financial services
FILING BASIS
SECTION 1(b)
ATTORNEY INFORMATION
NAME
George R. McGuire
ATTORNEY DOCKET NUMBER
741T092
ATTORNEY BAR MEMBERSHIP NUMBER
XXX
YEAR OF ADMISSION
XXXX
U.S. STATE/ COMMONWEALTH/ TERRITORY
XX
FIRM NAME
Bond, Schoeneck & King, PLLC
STREET
One Lincoln Center
CITY
Syracuse
STATE
New York
COUNTRY/REGION/JURISDICTION/U.S. TERRITORY
United States
ZIP/POSTAL CODE
13202
PHONE
315-218-8515
FAX
3152188100
EMAIL ADDRESS
bskpto@bsk.com
OTHER APPOINTED ATTORNEY
David Nocilly, Frederick Price, Blaine Bettinger, Erin Phillips
CORRESPONDENCE INFORMATION
NAME
George R. McGuire
PRIMARY EMAIL ADDRESS FOR CORRESPONDENCE
bskpto@bsk.com
SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES)
NOT PROVIDED
FEE INFORMATION
APPLICATION FILING OPTION
TEAS Standard
NUMBER OF CLASSES
1
APPLICATION FOR REGISTRATION PER CLASS
275
*TOTAL FEES DUE
275
*TOTAL FEES PAID
275
SIGNATURE INFORMATION
SIGNATURE
/George R. McGuire/
SIGNATORY'S NAME
George R. McGuire
SIGNATORY'S POSITION
Applicant's Attorney, NY Bar Member
SIGNATORY'S PHONE NUMBER
315-218-8515
DATE SIGNED
05/27/2020
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
Serial Number:88934612
Filing Date:05/27/020
To the Commissioner for Trademarks:
MARK: REWARDS YOUR WAY (Standard Characters, see mark)
The literal element of the mark consists of REWARDS YOUR WAY. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, Excellus Health Plan, Inc., a non-profit corporation legally organized under the laws of New York, having an address of
165 Court Street
Rochester, New York 14647
United States
XXXX
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C.
Section 1051 et seq.), as amended, for the following:
International Class 035: Administration of a program to enable members to obtain discounts on healthy nutrition and fitness programs, discounts on hearing aids and vision products and discounts
on travel and financial services
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.
For informational purposes only, applicant's website address is: www.excellus.com
The owner's/holder's proposed attorney information: George R. McGuire. Other appointed attorneys are David Nocilly, Frederick Price, Blaine Bettinger, Erin Phillips. George R. McGuire of Bond,
Schoeneck & King, PLLC, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
One Lincoln Center
Syracuse, New York 13202
United States
315-218-8515(phone)
3152188100(fax)
bskpto@bsk.com
The docket/reference number is 741T092.
George R. McGuire submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S.
Commonwealth or territory.
The applicant's current Correspondence Information:
George R. McGuire
PRIMARY EMAIL FOR CORRESPONDENCE: bskpto@bsk.com SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): NOT PROVIDED
Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed,
and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).
A fee payment in the amount of $275 has been submitted with the application, representing payment for 1 class(es).
Declaration
Declaration Signature
Signature: /George R. McGuire/ Date: 05/27/2020
Signatory's Name: George R. McGuire
Signatory's Position: Applicant's Attorney, NY Bar Member
Payment Sale Number: 88934612
Payment Accounting Date: 05/27/2020
Serial Number: 88934612
Internet Transmission Date: Wed May 27 09:29:28 ET 2020
TEAS Stamp: USPTO/BAS-XX.XXX.XXX.XXX-202005270929287
23775-88934612-7102edea73070d733ef123717
347fd45cfcc373c28eee19b5d365eaf74b929c3c
-DA-29284721-20200527091850604105