LIVE LONG EAT POSITIVE GIVE BACK TREAD LIGHTLY BE WELL

Go Macro, LLC

Application Filed: 2020-04-09

Trademark Application Details

The mark consists of images of a sun, grain, a hand, a foot and a heart. Directly underneath the sun image are the words "Live Long" in initial caps. Directly underneath the grain image are the words "Eat Positive" in initial caps. Directly underneath the hand image are the words "Give Back" in initial caps. Directly underneath the foot image are the words "Tread Lightly" in initial caps. Directly underneath the heart image are the words "Be Well" in initial caps.

Mark For: LIVE LONG EAT POSITIVE GIVE BACK TREAD LIGHTLY BE WELL® trademark registration is intended to cover the categories of dietary supplements, namely, protein bars; nutritional supplements; dietary supplements; nutritional supplement bars for low FODMAP diet; nutritional supplement meal replacement bars for boosting energy.

Status

2020-04-13 UTC

LIVE APPLICATION Awaiting Examination

The trademark application has been accepted by the Office (has met the minimum filing requirements) and has not yet been assigned to an examiner.

Research	OneLook Acronym Finder
Serial Number	88866043
Registration Number	6852938
Mark Literal Elements	LIVE LONG EAT POSITIVE GIVE BACK TREAD LIGHTLY BE WELL
Mark Drawing Type	-
Mark Type	Trademark, Service Mark
Standard Character Claim	No
Current Location	NEW APPLICATION PROCESSING 2020-04-13
Basis	1(a)
Class Status	ACTIVE
Primary US Classes	006: Chemicals and Chemical Compositions 018: Medicines and Pharmaceutical Preparations 044: Dental, Medical and Surgical Appliances 046: Foods and Ingredients of Foods 051: Cosmetics and Toilet Preparations 052: Detergents and Soaps
Primary International Class	005 - Primary Class (Pharmaceuticals) Pharmaceutical, veterinary and sanitary preparations; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
Filed Use	Yes
Current Use	Yes
Intent To Use	Yes
Filed ITU	Yes
44D Filed	No
44E Current	No
66A Current	No
Current Basis	No
No Basis	No
Attorney Name	Carrie L. Kiedrowski

Timeline

2005-06-01	Date of First Use
2005-06-01	Date of Use In Commerce
2020-04-09	Application Filed
2020-04-13	Location: NEW APPLICATION PROCESSING
2020-04-13	Status: Live/Pending
2020-04-13	Status: New application will be assigned to an examining attorney approximately 3 months after filing date.
2020-04-13	Transaction Date
2022-09-20	Trademark Registered

Trademark Parties (Applicants & Owners)

Party:	Go Macro, LLC
Address	100 Go Macro Way Viola, WISCONSIN UNITED STATES 54664
Legal Entity Type	Limited Liability Company
Legal Entity State	WISCONSIN

Documents

Application	APPLICATION/XML,IMAGE/JPEG	2020-04-09
Drawing	IMAGE/JPEG	2020-04-09
Specimen	JPEG	2020-04-09

Design Search Codes

010501	Sun, rising or setting (partially exposed or partially obstructed); Sunrise
010504	Sun with rays but neither partially exposed nor with facial features
021101	Hearts excluding hearts as carriers or depicted on playing cards
021107	Arms; Fingers; Hands; Human hands, fingers, arms
021108	Feet, human; Foot prints, human; Human feet, toes, imprints of feet or toes, legs; Imprints, feet or toes
021115	Fingerprints; Imprints, hand or finger
050308	More than one leaf, including scattered leaves, bunches of leaves not attached to branches
050310	Other branches with leaves, with or without fruit
050525	Daffodils; Iris (flower); Other flowers
050702	Bundles, grain; Haystacks; Stalks (grain)

Attorney of Record

CARRIE L. KIEDROWSKI
JONES DAY
250 VESEY STREET
NEW YORK, NY 10281

Good, Services, and Codes

International Codes:	5
U.S. Codes:	006,018,044,046,051,052
International Codes:	29
U.S. Codes:	046
International Codes:	30
U.S. Codes:	046
International Codes:	41
U.S. Codes:	100,101,107

Type Code	Type
DM0000	The mark consists of images of a sun, grain, a hand, a foot and a heart. Directly underneath the sun image are the words "Live Long" in initial caps. Directly underneath the grain image are the words "Eat Positive" in initial caps. Directly underneath the hand image are the words "Give Back" in initial caps. Directly underneath the foot image are the words "Tread Lightly" in initial caps. Directly underneath the heart image are the words "Be Well" in initial caps.
GS0301	Chocolate-based snack foods; chocolate-based snack food formed and packaged as bars; granola-based snack foods; granola-based snack bars

Type Code

Type

DM0000

GS0301

Chocolate-based snack foods; chocolate-based snack food formed and packaged as bars; granola-based snack foods; granola-based snack bars

Trademark Filing History

Description	Date	Proceeding Number
NEW APPLICATION ENTERED IN TRAM	2020-04-13

Similar Marks

Mark Image Registration \| Serial	Company Trademark Application Date
LIVE LONG EAT POSITIVE GIVE BACK TREAD LIGHTLY BE WELL 88866043 not registered Live/Pending	Go Macro, LLC 2020-04-09
LIVE LONG EAT POSITIVE GIVE BACK TREAD LIGHTLY BE WELL 88866029 not registered Live/Pending	Go Macro, LLC 2020-04-09

uspto.report is an independent third-party trademark research tool that is not affiliated, endorsed, or sponsored by the United States Patent and Trademark Office (USPTO) or any other governmental organization. The information provided by uspto.report is based on publicly available data at the time of writing and is intended for informational purposes only.

While we strive to provide accurate and up-to-date information, we do not guarantee the accuracy, completeness, reliability, or suitability of the information displayed on this site. The use of this site is at your own risk. Any reliance you place on such information is therefore strictly at your own risk.

All official trademark data, including owner information, should be verified by visiting the official USPTO website at www.uspto.gov. This site is not intended to replace professional legal advice and should not be used as a substitute for consulting with a legal professional who is knowledgeable about trademark law.