Offc Action Outgoing

LOOK FOR THE STAR

Michael Girgenti

U.S. Trademark Application Serial No. 88864794 - LOOK FOR THE STAR - N/A

To: Michael Girgenti (claymcgurk@gmail.com)
Subject: U.S. Trademark Application Serial No. 88864794 - LOOK FOR THE STAR - N/A
Sent: June 22, 2021 08:27:54 AM
Sent As: ecom103@uspto.gov
Attachments:

United States Patent and Trademark Office (USPTO)

Office Action (Official Letter) About Applicant’s Trademark Application

 

U.S. Application Serial No. 88864794

 

Mark:  LOOK FOR THE STAR

 

 

 

 

Correspondence Address: 

Clay McGurk

THE LAW OFFICE OF CLAY MCGURK

PO BOX 1488

ORANGE CA 92856

 

 

 

Applicant:  Michael Girgenti

 

 

 

Reference/Docket No. N/A

 

Correspondence Email Address: 

 claymcgurk@gmail.com

 

 

 

NONFINAL OFFICE ACTION

 

The USPTO must receive applicant’s response to this letter within six months of the issue date below or the application will be abandoned.  Respond using the Trademark Electronic Application System (TEAS).  A link to the appropriate TEAS response form appears at the end of this Office action. 

 

 

Issue date:  June 22, 2021

 

 

INTRODUCTION

 

This Office action is in response to applicant’s communication filed on January 28, 2021.

 

In a previous Office action(s) dated January 4, 2021, the trademark examining attorney refused registration of the applied-for mark based on the following:  failure to show the applied-for mark in use in commerce with any of the specified goods. 

 

Based on information and/or documentation in applicant’s response, the trademark examining attorney now issues the following new refusal(s):  Sections 1, 2, and 45 Refusal – Failure to Function as a Trademark.  See TMEP §§706, 711.02. 

 

The following is a SUMMARY OF ISSUES that applicant must address:

       NEW ISSUE:  Sections 1, 2, and 45 Refusal – Failure to Function as a Trademark

 

 

SECTIONS 1, 2, AND 45 REFUSAL – FAILURE TO FUNCTION AS A TRADEMARK

 

Applicant was previously refused registration in International Class(es) 16 because the original specimen did not show the mark in the drawing in use in commerce.  Response options for overcoming that refusal, if any, were set forth in the prior Office action.  Applicant, however, responded to such refusal by submitting a substitute specimen(s) for each refused international class that does not show proper use of the applied-for mark in commerce for the reasons immediately stated below. 

 

Thus, the refusal to register the applied-for mark in International Class(es) 16 is MAINTAINED and CONTINUED because applicant failed to provide evidence of use of the mark in commerce.  Trademark Act Sections 1 and 45, 15 U.S.C. §§1051, 1127; 37 C.F.R. §§2.34(a)(1)(iv), 2.56(a), 2.63(b); TMEP §§904, 904.07, 1301.04(g)(i).

 

Registration is refused because the applied-for mark, as used on the specimen of record, does not function as a trademark to indicate the source of applicant’s goods and to identify and distinguish them from others.  Trademark Act Sections 1, 2, and 45, 15 U.S.C. §§1051-1052, 1127; see In re Phoseon Tech., Inc., 103 USPQ2d 1822, 1827-28 (TTAB 2012); In re Remington Prods., Inc., 3 USPQ2d 1714, 1715 (TTAB 1987); TMEP §§904.07(b); 1202 et seq.

 

The applied-for mark, as shown on the specimen, does not function as a trademark because the commercial impression of LOOK FOR THE STAR, as it is displayed on the substitute specimen, is not that of a trademark.  Specifically, the proposed mark appears after a sentence which directs consumers to purchase the product.  It does not appear in a location where trademarks are normally placed in an electronic display.  Moreover, the size of the proposed mark in comparison to some of the other wording on the webpage, i.e., “STRAWBERRY PENCIL MAGIC” and “Spellsuriffany and Spook Goblin”, further supports the assertion that consumers are unlikely to perceive the applied-for mark, LOOK FOR THE STAR, as a source indicator for applicant’s goods.

 

Whether a designation functions as a mark depends on the commercial impression it makes on the relevant public; that is, whether purchasers would be likely to regard it as a source-indicator for the goods.  See In re Keep A Breast Found., 123 USPQ2d 1869, 1879 (TTAB 2017) (quoting In re Eagle Crest Inc., 96 USPQ2d 1227, 1229 (TTAB 2010)); TMEP §1202.  The specimen and any other relevant evidence of use is reviewed to determine whether an applied-for mark is being used as a trademark.  In re Bose Corp., 546 F.2d 893, 897, 192 USPQ 213, 216 (C.C.P.A. 1976); In re Volvo Cars of N. Am., Inc., 46 USPQ2d 1455, 1459 (TTAB 1998). 

 

Further, use of the symbol “TM” next to the mark on the specimen merely shows applicant’s intent to claim the applied-for mark as a trademark and is not an indicator of whether a mark is actually perceived by the public as a source-indicator.  See In re Empire Tech. Dev. LLC, 123 USPQ2d 1544, 1556 n.23 (TTAB 2017) (quoting In re Remington Prods. Inc., 3 USPQ2d 1714, 1715 (TTAB 1987)); In re Anchor Hocking Corp., 223 USPQ 85, 88 (TTAB 1984); TMEP §1202.

 

Response option.  Applicant may respond to this refusal by submitting a different specimen (a verified “substitute” specimen) that (a) was in actual use in commerce prior to the expiration of the deadline for filing the statement of use and (b) shows proper trademark use for the goods in the statement of use.  A “verified substitute specimen” is a specimen that is accompanied by the following statement made in a signed affidavit or supported by a declaration under 37 C.F.R. §2.20:  “The substitute (or new, or originally submitted, if appropriate) specimen(s) was/were in use in commerce prior to expiration of the filing deadline for filing a statement of use.”  The substitute specimen cannot be accepted without this statement.

 

Examples of specimens.  Specimens for goods include a photograph of (1) the actual goods bearing the mark; (2) an actual container, packaging, tag or label for the goods bearing the mark; or (3) a point-of-sale display showing the mark directly associated with the goods.  See 37 C.F.R. §2.56(b)(1), (c); TMEP §904.03(a)-(m).  A webpage specimen submitted as a display associated with the goods must show the mark in association with a picture or textual description of the goods and include information necessary for ordering the goods.  TMEP §904.03(i); see 37 C.F.R. §2.56(b)(1), (c).  Any webpage printout or screenshot submitted as a specimen must include the webpage’s URL and the date it was accessed or printed on the specimen itself, within the TEAS form that submits the specimen, or in a verified statement under 37 C.F.R. §2.20 or 28 U.S.C. §1746 in a later-filed response.  See 37 C.F.R. §2.56(c); TMEP §904.03(i).

 

Applicant may not withdraw the statement of use.  37 C.F.R. §2.88(f); TMEP §1109.17.

 

For more information about this response option and instructions on how to submit a different specimen using the online Trademark Electronic Application System (TEAS) form, see the Specimen webpage.

 

 

 

 

How to respond.  Click to file a response to this nonfinal Office action.    

 

 

/Chioma (Bata) Oputa/

Examining Attorney

Law Office 103

571-272-5234

chioma.oputa@uspto.gov

 

 

RESPONSE GUIDANCE

  • Missing the response deadline to this letter will cause the application to abandon.  A response or notice of appeal must be received by the USPTO before midnight Eastern Time of the last day of the response period.  TEAS and ESTTA maintenance or unforeseen circumstances could affect an applicant’s ability to timely respond.  

 

 

 

U.S. Trademark Application Serial No. 88864794 - LOOK FOR THE STAR - N/A

To: Michael Girgenti (claymcgurk@gmail.com)
Subject: U.S. Trademark Application Serial No. 88864794 - LOOK FOR THE STAR - N/A
Sent: June 22, 2021 08:27:55 AM
Sent As: ecom103@uspto.gov
Attachments:

United States Patent and Trademark Office (USPTO)

 

USPTO OFFICIAL NOTICE

 

Office Action (Official Letter) has issued

on June 22, 2021 for

U.S. Trademark Application Serial No. 88864794

 

Your trademark application has been reviewed by a trademark examining attorney.  As part of that review, the assigned attorney has issued an official letter that you must respond to by the specified deadline or your application will be abandoned.  Please follow the steps below.

 

(1)  Read the official letter.

 

(2)  Direct questions about the contents of the Office action to the assigned attorney below. 

 

 

/Chioma (Bata) Oputa/

Examining Attorney

Law Office 103

571-272-5234

chioma.oputa@uspto.gov

 

Direct questions about navigating USPTO electronic forms, the USPTO website, the application process, the status of your application, and/or whether there are outstanding deadlines or documents related to your file to the Trademark Assistance Center (TAC).

 

(3)  Respond within 6 months (or earlier, if required in the Office action) from June 22, 2021, using the Trademark Electronic Application System (TEAS).  The response must be received by the USPTO before midnight Eastern Time of the last day of the response period.  See the Office action for more information about how to respond

 

 

 

GENERAL GUIDANCE

·       Check the status of your application periodically in the Trademark Status & Document Retrieval (TSDR) database to avoid missing critical deadlines.

 

·       Update your correspondence email address, if needed, to ensure you receive important USPTO notices about your application.

 

·       Beware of misleading notices sent by private companies about your application.  Private companies not associated with the USPTO use public information available in trademark registrations to mail and email trademark-related offers and notices – most of which require fees.  All official USPTO correspondence will only be emailed from the domain “@uspto.gov.”

 

 

 


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