Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 88859419

Filing Date: 04/03/020

To the Commissioner for Trademarks:

MARK: FORTIFI (stylized and/or with design, see mark)
The literal element of the mark consists of FORTIFI. The applicant is not claiming color as a feature of the mark. The mark consists of the stylized word "FORTIFI". To the right of the word "FORTIFI" in smaller rectangles, with L shape hexagon, and a rhombus at the center, appearing in the formation of a large arrow pointed to the right.
The applicant, FORTIFI FINANCIAL, INC., a corporation of Delaware, having an address of
      11111 Santa Monica Blvd., Suite 950
      Los Angeles, California 90025
      United States
      twilson@fortifi.com

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 036:  Specialty finance non-bank commercial and consumer lending services for energy efficient home improvements and property renovations to be repaid through property tax assessments; Financing capital for energy efficient home improvements to be repaid through property tax assessments; Financial services, namely, financing in the nature of providing capital for property renovations to be repaid through property tax assessments

In International Class 036, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 01/04/2020, and first used in commerce at least as early as 01/04/2020, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) screenshots of webpage describing services.
Specimen File1
Specimen File2




The owner's/holder's proposed attorney information: Kay Lyn Schwartz. Other appointed attorneys are Michael W. Dubner, Jason R. Fulmer, Kenneth R. Glaser, Kyle W. Graves, Lisa R. Hemphill, Teresa Lechner-Fish, John. J. ("Jake") May, Terrell R. Miller, Gary B. Solomon, and Paul V. Storm. Kay Lyn Schwartz of Foley & Lardner LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      Dallas IP Section
      2021 McKinney Avenue, Suite 1600
      Dallas, Texas 75201
      United States
      214-999-4702(phone)
      214-999-4667(fax)
      ipdockecting@foley.com
The docket/reference number is 121707-3010.
Kay Lyn Schwartz submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Kay Lyn Schwartz

PRIMARY EMAIL FOR CORRESPONDENCE: ipdockecting@foley.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): kschwartz@foley.com; lalcala@foley.com; ttran@foley.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $275 has been submitted with the application, representing payment for 1 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Todd Wilson/   Date: 04/03/2020
Signatory's Name: Todd E. Wilson
Signatory's Position: Chief Operating Officer
Payment Sale Number: 88859419
Payment Accounting Date: 04/03/2020

Serial Number: 88859419
Internet Transmission Date: Fri Apr 03 17:30:10 ET 2020
TEAS Stamp: USPTO/BAS-XXX.XX.XX.X-202004031730104508
15-88859419-7102b54f88dcc8ba4c80624d29ec
b21fcc09511eb4b5a017f8e4edcc0efdf9d-CC-3
0099099-20200401163409605022