Trademark/Service Mark Application, Principal Register
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
The color(s) dark blue, teal, olive, pistachio, cyan, turquois is/are claimed as a feature of the mark.
*DESCRIPTION OF THE MARK
(and Color Location, if applicable)
The mark consists of the stylized word "FORTIFI" with the letters "FORTI" in dark blue and "FI" in teal. To the right of the word "FORTIFI" in
smaller olive, pistachio, teal rectangle, with a cyan L shape hexagon, and a teal rhombus at the center, appearing in the formation of a large arrow pointed to the right.
PIXEL COUNT ACCEPTABLE
YES
PIXEL COUNT
724 x 250
REGISTER
Principal
APPLICANT INFORMATION
*OWNER OF MARK
FORTIFI FINANCIAL, INC.
*MAILING ADDRESS
11111 Santa Monica Blvd., Suite 950
*CITY
Los Angeles
*STATE
(Required for U.S. applicants)
California
*COUNTRY/REGION/JURISDICTION/U.S. TERRITORY
United States
*ZIP/POSTAL CODE
(Required for U.S. and certain international addresses)
90025
*EMAIL ADDRESS
twilson@fortifi.com
LEGAL ENTITY INFORMATION
TYPE
corporation
STATE/COUNTRY/REGION/JURISDICTION/U.S. TERRITORY OF INCORPORATION
Delaware
GOODS AND/OR SERVICES AND BASIS INFORMATION
INTERNATIONAL CLASS
036
*IDENTIFICATION
Specialty finance non-bank commercial and consumer lending services for energy efficient home improvements and property renovations to be
repaid through property tax assessments; Financing capital for energy efficient home improvements to be repaid through property tax assessments; Financial services, namely, financing in the nature of
providing capital for property renovations to be repaid through property tax assessments
FILING BASIS
SECTION 1(b)
ATTORNEY INFORMATION
NAME
Kay Lyn Schwartz
ATTORNEY DOCKET NUMBER
121707-3009
ATTORNEY BAR MEMBERSHIP NUMBER
XXX
YEAR OF ADMISSION
XXXX
U.S. STATE/ COMMONWEALTH/ TERRITORY
XX
FIRM NAME
Foley & Lardner LLP
INTERNAL ADDRESS
Dallas IP Section
STREET
2021 McKinney Avenue, Suite 1600
CITY
Dallas
STATE
Texas
COUNTRY/REGION/JURISDICTION/U.S. TERRITORY
United States
ZIP/POSTAL CODE
75201
PHONE
214-999-4702
FAX
214-999-4667
EMAIL ADDRESS
ipdockecting@foley.com
OTHER APPOINTED ATTORNEY
Michael W. Dubner, Jason R. Fulmer, Kenneth R. Glaser, Kyle W. Graves, Lisa R. Hemphill, Teresa Lechner-Fish, John. J. ("Jake") May, Terrell
R. Miller, Gary B. Solomon, and Paul V. Storm
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
Serial Number:88859398
Filing Date:04/03/020
To the Commissioner for Trademarks:
MARK: FORTIFI (stylized and/or with design, see mark)
The literal element of the mark consists of FORTIFI. The color(s) dark blue, teal, olive, pistachio, cyan, turquois is/are claimed as a feature of the mark. The mark consists of the stylized word
"FORTIFI" with the letters "FORTI" in dark blue and "FI" in teal. To the right of the word "FORTIFI" in smaller olive, pistachio, teal rectangle, with a cyan L shape hexagon, and a teal rhombus at
the center, appearing in the formation of a large arrow pointed to the right.
The applicant, FORTIFI FINANCIAL, INC., a corporation of Delaware, having an address of
11111 Santa Monica Blvd., Suite 950
Los Angeles, California 90025
United States
twilson@fortifi.com
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C.
Section 1051 et seq.), as amended, for the following:
International Class 036: Specialty finance non-bank commercial and consumer lending services for energy efficient home improvements and property renovations to be repaid through property tax
assessments; Financing capital for energy efficient home improvements to be repaid through property tax assessments; Financial services, namely, financing in the nature of providing capital for
property renovations to be repaid through property tax assessments
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.
The owner's/holder's proposed attorney information: Kay Lyn Schwartz. Other appointed attorneys are Michael W. Dubner, Jason R. Fulmer, Kenneth R. Glaser, Kyle W. Graves, Lisa R. Hemphill, Teresa
Lechner-Fish, John. J. ("Jake") May, Terrell R. Miller, Gary B. Solomon, and Paul V. Storm. Kay Lyn Schwartz of Foley & Lardner LLP, is a member of the XX bar, admitted to the bar in XXXX,
bar membership no. XXX, and the attorney(s) is located at
Dallas IP Section
2021 McKinney Avenue, Suite 1600
Dallas, Texas 75201
United States
214-999-4702(phone)
214-999-4667(fax)
ipdockecting@foley.com
The docket/reference number is 121707-3009.
Kay Lyn Schwartz submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S.
Commonwealth or territory.
The applicant's current Correspondence Information:
Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed,
and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).
A fee payment in the amount of $275 has been submitted with the application, representing payment for 1 class(es).
Declaration
Declaration Signature
Signature: /Todd Wilson/ Date: 04/03/2020
Signatory's Name: Todd E. Wilson
Signatory's Position: Chief Operating Officer
Payment Sale Number: 88859398
Payment Accounting Date: 04/03/2020
Serial Number: 88859398
Internet Transmission Date: Fri Apr 03 17:20:57 ET 2020
TEAS Stamp: USPTO/BAS-XXX.XX.XX.X-202004031720571532
97-88859398-7106db575d43736e51bfcae49515
a61a4e770a36b501529fcd964679249a249832b-
CC-20558965-20200401163228326186