Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 88807225

Filing Date: 02/23/020

To the Commissioner for Trademarks:

MARK: HYPEBAE (Standard Characters, see mark)
The literal element of the mark consists of HYPEBAE. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, Hypebeast Hong Kong Limited, a corporation of Hong Kong, having an address of
      Kwai Chung
      KC100 10/F, 100 Kwai Cheong Road
      Hong Kong
      Hong Kong
      irene.cheung@hypebeast.com

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 016:  magazines in the fields of fashion, entertainment, popular culture, food, beauty, health and wellness.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.



The owner's/holder's proposed attorney information: Jaime Wolf, Esq.. Other appointed attorneys are Angelo DiStefano, Esq.. Jaime Wolf, Esq. of Pelosi Wolf Effron & Spates LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      Ste. 2208
      233 Broadway
      New York, New York 10279
      United States
      212-334-6022(phone)
      212-571-9149(fax)
      jwolf@pwes.com

Jaime Wolf, Esq. submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Jaime Wolf, Esq.

PRIMARY EMAIL FOR CORRESPONDENCE: jwolf@pwes.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): adistefano@pwes.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $275 has been submitted with the application, representing payment for 1 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Jaime Wolf/   Date: 02/23/2020
Signatory's Name: Jaime Wolf
Signatory's Position: Attorney of record, New York Bar Member
Payment Sale Number: 88807225
Payment Accounting Date: 02/24/2020

Serial Number: 88807225
Internet Transmission Date: Sun Feb 23 16:19:12 ET 2020
TEAS Stamp: USPTO/BAS-XX.XXX.XXX.XXX-202002231619126
06283-88807225-7101317116736f725f0d82cc6
586b1824e9b8d4dc9cab8af63b83fc9768953d8-
CC-19118494-20200223161246723326