Response to Office Action

BITLY

Bitly, Inc.

Response to Office Action

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1957 (Rev 10/2011)
OMB No. 0651-0050 (Exp 09/20/2020)

Response to Office Action


The table below presents the data as entered.

Input Field
Entered
SERIAL NUMBER 88793687
LAW OFFICE ASSIGNED LAW OFFICE 107
MARK SECTION
MARK mark
LITERAL ELEMENT BITLY
STANDARD CHARACTERS YES
USPTO-GENERATED IMAGE YES
MARK STATEMENT The mark consists of standard characters, without claim to any particular font style, size or color.
GOODS AND/OR SERVICES SECTION (009) (no change)
GOODS AND/OR SERVICES SECTION (035) (current)
INTERNATIONAL CLASS 035
DESCRIPTION
Management and compilation of computer databases; Business services, namely, providing on-line business information in the field of branding, marketing, and marketing analytics; Computer network address information management services, namely, managing the additions, modifications or deletions of information relating to the computer network addresses of others, sharing, structuring, and monitoring the use of hyperlinks, uniform resource locators, computer network addresses, and Internet traffic to websites; Providing a commercial information directory of hyperlinks, uniform resource locators and computer network addresses; Providing databases featuring hyperlinks, uniform resource locators, and computer users' network addresses via a global computer information network; Compiling of information into computer databases
FILING BASIS Section 1(a)
        FIRST USE ANYWHERE DATE At least as early as 07/08/2008
        FIRST USE IN COMMERCE DATE At least as early as 07/08/2008
GOODS AND/OR SERVICES SECTION (035) (proposed)
INTERNATIONAL CLASS 035
TRACKED TEXT DESCRIPTION
Management and compilation of computer databases; Business services, namely, providing on-line business information in the field of branding, marketing, and marketing analytics; Computer network address information management services, namely, managing the additions, modifications or deletions of information relating to the computer network addresses of others, sharing, structuring, and monitoring the use of hyperlinks, uniform resource locators, computer network addresses, and Internet traffic to websites; Business monitoring services featuring computer network address information management, namely, managing the additions, modifications or deletions of information relating to the computer network addresses of others, sharing, structuring, and monitoring the use of hyperlinks, uniform resource locators, computer network addresses, and Internet traffic to websites; Providing a commercial information directory of hyperlinks, uniform resource locators and computer network addresses; Providing databases featuring hyperlinks, uniform resource locators, and computer users' network addresses via a global computer information network; Providing business information databases featuring hyperlinks, uniform resource locators, and computer users' network addresses via a global computer information network; Compiling of information into computer databases
FINAL DESCRIPTION
Management and compilation of computer databases; Business services, namely, providing on-line business information in the field of branding, marketing, and marketing analytics; Business monitoring services featuring computer network address information management, namely, managing the additions, modifications or deletions of information relating to the computer network addresses of others, sharing, structuring, and monitoring the use of hyperlinks, uniform resource locators, computer network addresses, and Internet traffic to websites; Providing a commercial information directory of hyperlinks, uniform resource locators and computer network addresses; Providing business information databases featuring hyperlinks, uniform resource locators, and computer users' network addresses via a global computer information network; Compiling of information into computer databases
FILING BASIS Section 1(a)
       FIRST USE ANYWHERE DATE At least as early as 07/08/2008
       FIRST USE IN COMMERCE DATE At least as early as 07/08/2008
GOODS AND/OR SERVICES SECTION (038) (no change)
GOODS AND/OR SERVICES SECTION (042) (no change)
CORRESPONDENCE INFORMATION (current)
NAME John M. Kim
PRIMARY EMAIL ADDRESS FOR CORRESPONDENCE trademarks@ipla.com
SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES) NOT PROVIDED
CORRESPONDENCE INFORMATION (proposed)
NAME John M. Kim
PRIMARY EMAIL ADDRESS FOR CORRESPONDENCE trademarks@ipla.com
SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES) NOT PROVIDED
SIGNATURE SECTION
RESPONSE SIGNATURE /bsw/
SIGNATORY'S NAME Benjamin S. White
SIGNATORY'S POSITION Attorney of Record, California Bar Member
SIGNATORY'S PHONE NUMBER 415-580-6171
DATE SIGNED 07/30/2020
AUTHORIZED SIGNATORY YES
FILING INFORMATION SECTION
SUBMIT DATE Thu Jul 30 14:48:38 ET 2020
TEAS STAMP USPTO/ROA-XX.XXX.XX.XX-20
200730144838430321-887936
87-740ab1389cc9c49c97dc35
18ad845af88bd151e49e1b5b5
1ba11445483c5bec948e-N/A-
N/A-20200730141002419392



Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1957 (Rev 10/2011)
OMB No. 0651-0050 (Exp 09/20/2020)

Response to Office Action


To the Commissioner for Trademarks:

Application serial no. 88793687 BITLY(Standard Characters, see http://uspto.report/TM/88793687/mark.png) has been amended as follows:

CLASSIFICATION AND LISTING OF GOODS/SERVICES

Applicant proposes to amend the following:

Current:
Class 035 for Management and compilation of computer databases; Business services, namely, providing on-line business information in the field of branding, marketing, and marketing analytics; Computer network address information management services, namely, managing the additions, modifications or deletions of information relating to the computer network addresses of others, sharing, structuring, and monitoring the use of hyperlinks, uniform resource locators, computer network addresses, and Internet traffic to websites; Providing a commercial information directory of hyperlinks, uniform resource locators and computer network addresses; Providing databases featuring hyperlinks, uniform resource locators, and computer users' network addresses via a global computer information network; Compiling of information into computer databases
Filing Basis: Section 1(a), Use in Commerce: The applicant is using the mark in commerce, or the applicant's related company or licensee is using the mark in commerce, on or in connection with the identified goods and/or services. 15 U.S.C. Section 1051(a), as amended. The mark was first used at least as early as 07/08/2008 and first used in commerce at least as early as 07/08/2008 , and is now in use in such commerce.


Proposed:

Tracked Text Description: Management and compilation of computer databases; Business services, namely, providing on-line business information in the field of branding, marketing, and marketing analytics; Computer network address information management services, namely, managing the additions, modifications or deletions of information relating to the computer network addresses of others, sharing, structuring, and monitoring the use of hyperlinks, uniform resource locators, computer network addresses, and Internet traffic to websites; Business monitoring services featuring computer network address information management, namely, managing the additions, modifications or deletions of information relating to the computer network addresses of others, sharing, structuring, and monitoring the use of hyperlinks, uniform resource locators, computer network addresses, and Internet traffic to websites; Providing a commercial information directory of hyperlinks, uniform resource locators and computer network addresses; Providing databases featuring hyperlinks, uniform resource locators, and computer users' network addresses via a global computer information network; Providing business information databases featuring hyperlinks, uniform resource locators, and computer users' network addresses via a global computer information network; Compiling of information into computer databasesClass 035 for Management and compilation of computer databases; Business services, namely, providing on-line business information in the field of branding, marketing, and marketing analytics; Business monitoring services featuring computer network address information management, namely, managing the additions, modifications or deletions of information relating to the computer network addresses of others, sharing, structuring, and monitoring the use of hyperlinks, uniform resource locators, computer network addresses, and Internet traffic to websites; Providing a commercial information directory of hyperlinks, uniform resource locators and computer network addresses; Providing business information databases featuring hyperlinks, uniform resource locators, and computer users' network addresses via a global computer information network; Compiling of information into computer databases
Filing Basis: Section 1(a), Use in Commerce: The applicant is using the mark in commerce, or the applicant's related company or licensee is using the mark in commerce, on or in connection with the identified goods and/or services. 15 U.S.C. Section 1051(a), as amended. The mark was first used at least as early as 07/08/2008 and first used in commerce at least as early as 07/08/2008 , and is now in use in such commerce. Correspondence Information (current):
      John M. Kim
      PRIMARY EMAIL FOR CORRESPONDENCE: trademarks@ipla.com
      SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): NOT PROVIDED
Correspondence Information (proposed):
      John M. Kim
      PRIMARY EMAIL FOR CORRESPONDENCE: trademarks@ipla.com
      SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): NOT PROVIDED

Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the owner/holder and the owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

SIGNATURE(S)
Response Signature
Signature: /bsw/     Date: 07/30/2020
Signatory's Name: Benjamin S. White
Signatory's Position: Attorney of Record, California Bar Member

Signatory's Phone Number: 415-580-6171

The signatory has confirmed that he/she is a U.S.-licensed attorney who is an active member in good standing of the bar of the highest court of a U.S. state (including the District of Columbia and any U.S. Commonwealth or territory); and he/she is currently the owner's/holder's attorney or an associate thereof; and to the best of his/her knowledge, if prior to his/her appointment another U.S.-licensed attorney not currently associated with his/her company/firm previously represented the owner/holder in this matter: the owner/holder has revoked their power of attorney by a signed revocation or substitute power of attorney with the USPTO; the USPTO has granted that attorney's withdrawal request; the owner/holder has filed a power of attorney appointing him/her in this matter; or the owner's/holder's appointed U.S.-licensed attorney has filed a power of attorney appointing him/her as an associate attorney in this matter.

Mailing Address:    John M. Kim
   IPLA, LLP
   SUITE 200
   4445 EASTGATE MALL
   SAN DIEGO, California 92121
Mailing Address:    John M. Kim
   IPLA, LLP
   SUITE 200
   4445 EASTGATE MALL
   SAN DIEGO, California 92121
        
Serial Number: 88793687
Internet Transmission Date: Thu Jul 30 14:48:38 ET 2020
TEAS Stamp: USPTO/ROA-XX.XXX.XX.XX-20200730144838430
321-88793687-740ab1389cc9c49c97dc3518ad8
45af88bd151e49e1b5b51ba11445483c5bec948e
-N/A-N/A-20200730141002419392



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