To: | AllMyLinks LLC (matt@solmoniplaw.com) |
Subject: | U.S. Trademark Application Serial No. 88771569 - ALLMYLINKS - A002-001US1 |
Sent: | April 25, 2020 03:04:40 PM |
Sent As: | ecom127@uspto.gov |
Attachments: | Attachment - 1 Attachment - 2 Attachment - 3 Attachment - 4 Attachment - 5 Attachment - 6 Attachment - 7 Attachment - 8 Attachment - 9 Attachment - 10 Attachment - 11 Attachment - 12 Attachment - 13 Attachment - 14 Attachment - 15 Attachment - 16 Attachment - 17 Attachment - 18 Attachment - 19 Attachment - 20 Attachment - 21 Attachment - 22 Attachment - 23 Attachment - 24 Attachment - 25 Attachment - 26 Attachment - 27 Attachment - 28 Attachment - 29 Attachment - 30 Attachment - 31 Attachment - 32 Attachment - 33 Attachment - 34 Attachment - 35 Attachment - 36 Attachment - 37 Attachment - 38 |
United States Patent and Trademark Office (USPTO)
Office Action (Official Letter) About Applicant’s Trademark Application
U.S. Application Serial No. 88771569
Mark: ALLMYLINKS
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Correspondence Address:
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Applicant: AllMyLinks LLC
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Reference/Docket No. A002-001US1
Correspondence Email Address: |
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NONFINAL OFFICE ACTION
The USPTO must receive applicant’s response to this letter within six months of the issue date below or the application will be abandoned. Respond using the Trademark Electronic Application System (TEAS). A link to the appropriate TEAS response form appears at the end of this Office action.
Issue date: April 25, 2020
The referenced application has been reviewed by the assigned trademark examining attorney. Applicant must respond timely and completely to the issues below. 15 U.S.C. §1062(b); 37 C.F.R. §§2.62(a), 2.65(a); TMEP §§711, 718.03.
SUMMARY OF ISSUES
SECTION 2(d) REFUSAL – LIKELIHOOD OF CONFUSION
Although not all du Pont factors may be relevant, there are generally two key considerations in any likelihood of confusion analysis: (1) the similarities between the compared marks and (2) the relatedness of the compared goods and services. See In re i.am.symbolic, llc, 866 F.3d at 1322, 123 USPQ2d at 1747 (quoting Herbko Int’l, Inc. v. Kappa Books, Inc., 308 F.3d 1156, 1164-65, 64 USPQ2d 1375, 1380 (Fed. Cir. 2002)); Federated Foods, Inc. v. Fort Howard Paper Co.,544 F.2d 1098, 1103, 192 USPQ 24, 29 (C.C.P.A. 1976) (“The fundamental inquiry mandated by [Section] 2(d) goes to the cumulative effect of differences in the essential characteristics of the goods [or services] and differences in the marks.”); TMEP §1207.01.
Comparison of the Marks
In this case, the applied-for mark is ALLMYLINKS in standard characters. The registered mark is MYLINKS in standard characters.
Marks are compared in their entireties for similarities in appearance, sound, connotation, and commercial impression. Stone Lion Capital Partners, LP v. Lion Capital LLP, 746 F.3d 1317, 1321, 110 USPQ2d 1157, 1160 (Fed. Cir. 2014) (quoting Palm Bay Imps., Inc. v. Veuve Clicquot Ponsardin Maison Fondee En 1772, 396 F.3d 1369, 1371, 73 USPQ2d 1689, 1691 (Fed. Cir. 2005)); TMEP §1207.01(b)-(b)(v). “Similarity in any one of these elements may be sufficient to find the marks confusingly similar.” In re Inn at St. John’s, LLC, 126 USPQ2d 1742, 1746 (TTAB 2018) (citing In re Davia, 110 USPQ2d 1810, 1812 (TTAB 2014)), aff’d per curiam, 777 F. App’x 516, 2019 BL 343921 (Fed. Cir. 2019); TMEP §1207.01(b).
When comparing marks, “[t]he proper test is not a side-by-side comparison of the marks, but instead whether the marks are sufficiently similar in terms of their commercial impression such that [consumers] who encounter the marks would be likely to assume a connection between the parties.” Cai v. Diamond Hong, Inc., 901 F.3d 1367, 1373, 127 USPQ2d 1797, 1801 (Fed. Cir. 2018) (quoting Coach Servs., Inc. v. Triumph Learning LLC, 668 F.3d 1356, 1368, 101 USPQ2d 1713, 1721 (Fed. Cir. 2012)); TMEP §1207.01(b). The proper focus is on the recollection of the average purchaser, who retains a general rather than specific impression of trademarks. In re Inn at St. John’s, LLC, 126 USPQ2d 1742, 1746 (TTAB 2018) (citing In re St. Helena Hosp., 774 F.3d 747, 750-51, 113 USPQ2d 1082, 1085 (Fed. Cir. 2014); Geigy Chem. Corp. v. Atlas Chem. Indus., Inc., 438 F.2d 1005, 1007, 169 USPQ 39, 40 (C.C.P.A. 1971)), aff’d per curiam, 777 F. App’x 516, 2019 BL 343921 (Fed. Cir. 2019); TMEP §1207.01(b).
In this case, the registered mark MYLINKS is entirely subsumed within the applied-for mark ALLMYLINKS. Adding a term to a registered mark generally does not obviate the similarity between the compared marks, as in the present case, nor does it overcome a likelihood of confusion under Section 2(d). See Coca-Cola Bottling Co. v. Jos. E. Seagram & Sons, Inc., 526 F.2d 556, 557, 188 USPQ 105, 106 (C.C.P.A. 1975) (finding BENGAL and BENGAL LANCER and design confusingly similar); In re Toshiba Med. Sys. Corp., 91 USPQ2d 1266, 1269 (TTAB 2009) (finding TITAN and VANTAGE TITAN confusingly similar); In re El Torito Rests., Inc., 9 USPQ2d 2002, 2004 (TTAB 1988) (finding MACHO and MACHO COMBOS confusingly similar); TMEP §1207.01(b)(iii). In the present case, the marks are identical in part. The wording “ALL” added to the initial part of the applied-for mark does not alter the overall commercial impression of the mark and is insufficient to distinguish source.
Thus, the marks are confusingly similar.
Comparison of the Goods and Services
The goods and services are compared to determine whether they are similar, commercially related, or travel in the same trade channels. See Coach Servs., Inc. v. Triumph Learning LLC, 668 F.3d 1356, 1369-71, 101 USPQ2d 1713, 1722-23 (Fed. Cir. 2012); Herbko Int’l, Inc. v. Kappa Books, Inc., 308 F.3d 1156, 1165, 64 USPQ2d 1375, 1381 (Fed. Cir. 2002); TMEP §§1207.01, 1207.01(a)(vi).
Here, the applicant’s goods and services are identified as follows:
Class 9: Downloadable mobile applications for managing and disseminating social media, social networking and internet content; Downloadable mobile applications for locating and accessing social media, social networking and internet content of others
Class 41: Providing a website featuring on-line non-downloadable software that enables users to manage, provide access to and disseminate social media, social networking and internet content for entertainment purposes; Providing a website featuring on-line non-downloadable software that enables users to locate and access social media, social networking and internet content of others for entertainment purposes
Applicant should note the requirements for classification amendments outlined below.
The registrant’s identification includes the following goods and services:
Class 9: downloadable software in the nature of a mobile application for creating an on-line community for registered users to engaging in social networking featuring medical and health issues
Class 38: Providing on-line chat rooms via an interactive web site for transmission of messages among users in the field of health and medicine
Class 42: Computer services, namely, creating an on-line community for registered users to participate in discussions, get feedback from their peers and healthcare professionals, form virtual communities, and engage in social networking, all in the fields of social media and topics on medical and health issues; hosting on-line web facilities for others for organizing and conducting interactive discussions in the field of medical and health issues
In this case, both the applied-for goods and services and the registered goods and services consist of downloadable and/or non-downloadable social media software. The attached Internet evidence, consisting of screenshots from websites, further establishes that the same entity commonly provides the relevant goods and services and markets the goods and services under the same mark. Please see the attached internet evidence from Dolphin, Elgg, Oxwall, and Buddypress (all providing social media software and the hosting of online web facilities to facilitate discussion under the same mark). Thus, applicant’s and registrant’s goods and services are considered related for likelihood of confusion purposes. See, e.g., In re Davey Prods. Pty Ltd., 92 USPQ2d 1198, 1202-04 (TTAB 2009); In re Toshiba Med. Sys. Corp., 91 USPQ2d 1266, 1268-69, 1271-72 (TTAB 2009).
Thus, the goods and services are related.
Conclusion
Upon encountering the applicant’s goods and services and the registrant’s goods and services in commerce, consumers are likely to mistakenly believe the goods and services emanate from a common source. Because there is a likelihood of confusion between the marks, registration is therefore refused under Section 2(d) of the Trademark Act.
PRIOR-FILED APPLICATION – Advisory
In response to this Office action, applicant may present arguments in support of registration by addressing the issue of the potential conflict between applicant’s mark and the mark in the referenced application. Applicant’s election not to submit arguments at this time in no way limits applicant’s right to address this issue later if a refusal under Section 2(d) issues.
CLASSIFICATION OF GOODS AND SERVICES
The following is the correct classification for the applied-for goods and services:
Class 9: Downloadable mobile applications for managing and disseminating social media, social networking and internet content; Downloadable mobile applications for locating and accessing social media, social networking and internet content of others
Class 42: Providing a website featuring on-line non-downloadable software that enables users to manage, provide access to and disseminate social media, social networking and internet content for entertainment purposes; Providing a website featuring on-line non-downloadable software that enables users to locate and access social media, social networking and internet content of others for entertainment purposes
For assistance with identifying and classifying goods and services in trademark applications, please see the USPTO’s online searchable U.S. Acceptable Identification of Goods and Services Manual. See TMEP §1402.04.
RESPONSE GUIDELINES
The USPTO does not accept emails as responses to Office actions; however, emails can be used for informal communications and are included in the application record. See 37 C.F.R. §§2.62(c), 2.191; TMEP §§304.01-.02, 709.04-.05.
How to respond. Click to file a response to this nonfinal Office action.
/Katherine M. Eissenstat/
Trademark Examining Attorney
Law Office 127
Tel: (571) 272-5886
Email: Katherine.Eissenstat@uspto.gov
RESPONSE GUIDANCE