HEF

The Hugh M. Hefner Foundation

Application Filed: 2019-07-17
Trademark Application Details
Trademark Logo HEF

The mark consists of the stylized signature "HEF".

Mark For: HEF® trademark registration is intended to cover the category of providing online video games. [all]

>Color is not claimed as a feature of the mark. The mark consists of the stylized signature "HEF".

Status

2020-03-19 UTC
LIVE APPLICATION Published for Opposition
A pending trademark application has been examined by the Office and has been published in a way that provides an opportunity for the public to oppose its registration.


Research OneLook Acronym Finder
Serial Number88519255
Registration Number1509732
Mark Literal ElementsHEF
Mark Drawing Type5 - AN ILLUSTRATION DRAWING WITH WORD(S) /LETTER(S)/ NUMBER(S) INSTYLIZED FORM
Mark TypeTRADEMARK. SERVICE MARK
Standard Character ClaimNo
RegisterPRINCIPAL
Current LocationINTENT TO USE SECTION 2020-01-28
Basis1(b)
Class StatusACTIVE
Primary US Classes
  • 100: Miscellaneous
  • 101: Advertising and Business
  • 107: Education and Entertainment
Primary International Class
  • 041 - Primary Class
  • (Education and entertainment) Education; providing of training; entertainment; sporting and cultural activities.
Filed UseNo
Current UseNo
Intent To UseYes
Filed ITUYes
44D FiledNo
44E CurrentNo
66A CurrentNo
Current BasisNo
No BasisNo
Attorney NameKevin Masuda
Attorney Docket Number42584-00005
Law Office AssignedM20
Employee NameRINGLE, JAMES W

Timeline

2019-07-17Application Filed
2019-10-28Location: PUBLICATION AND ISSUE SECTION
2019-12-03Published
2019-12-03Published for Opposition
2019-12-03Status: Live/Pending
2019-12-20Transaction Date
2020-01-28Location: INTENT TO USE SECTION
2020-01-28Status: Notice of Allowance (NOA) sent (issued) to the applicant. Applicant must file a Statement of Use or Extension Request within six

Trademark Parties (Applicants & Owners)

Party: The Hugh M. Hefner Foundation
Address6121 Sunset Blvd. Los Angeles, CALIFORNIA UNITED STATES 90028
Legal Entity TypeNon-profit Corporation
Legal Entity StateILLINOIS

Documents

DrawingIMAGE/JPEG2019-07-17
TEAS RF New ApplicationAPPLICATION/XML,IMAGE/JPEG2019-07-17
XSearch Search SummaryXML2019-10-04
Examiners AmendmentXML2019-10-18
Amendment and Mail Process CompleteMULTI2019-10-19
TRAM Snapshot of App at Pub for OppostnMULTI2019-10-19
Publication & Issue Review CompleteMULTI2019-10-29
Notice of PublicationXML2019-11-13
Notification Of Notice of PublicationXML2019-11-13
OG Publication ConfirmationAPPLICATION/XML2019-12-03
Notice of AllowanceAPPLICATION/XML2020-01-28

Attorney of Record

KEVIN MASUDA
GIBSON, DUNN & CRUTCHER LLP
333 SOUTH GRAND AVENUE
LOS ANGELES, CA 90071-3197

Good, Services, and Codes


IC 003. US 001 004 006 050 051 052. G & S: Cosmetics and fragrances
IC 009. US 021 023 026 036 038. G & S: Downloadable video game programs and software
IC 014. US 002 027 028 050. G & S: Jewelry and watches
IC 025. US 022 039. G & S: Clothing, namely, t-shirts, shirts, tops, pants, jackets, sweatshirts, sweatpants, hoodies, shorts, skirts, dresses, sweaters, loungewear, pajamas, robes, scarves, socks, swimwear, lingerie, ties, belts, underwear; suits; outerwear, namely, coats and jackets; headwear; footwear
IC 028. US 022 023 038 050. G & S: Toys, namely, stuffed toys, plush toys, inflatable toys, musical toys, talking toys, sketching toys, mechanical toys, plastic character toys, disc toss toys, battery-operated action toys, bath toys, paddle ball games, tabletop games; tabletop units for playing electronic games other than in conjunction with a television or computer; tabletop hobby battle games in the nature of battle, war and skirmish games, and fantasy games, and playing equipment sold as a unit therewith; jigsaw puzzles, parlour games, novelty plush toys for parties, board games, card games, playing cards; sporting goods and equipment, namely, gymnastic and sporting articles in the nature of body training apparatus, exercise balls, yoga gloves, yoga boards, yoga blankets, sports balls, tennis rackets, badminton rackets, squash rackets, racquet ball rackets, table tennis rackets, paddle rackets, skateboards, surfboards, snowboards, skis, hand-held units for playing electronic and video games
IC 033. US 047 049. G & S: Wine and spirits
IC 041. US 100 101 107. G & S: Providing online video games

International Codes:3
U.S. Codes:001,004,006,050,051,052
International Codes:9
U.S. Codes:021,023,026,036,038
International Codes:14
U.S. Codes:002,027,028,050
International Codes:25
U.S. Codes:022,039
International Codes:28
U.S. Codes:022,023,038,050
International Codes:33
U.S. Codes:047,049
International Codes:41
U.S. Codes:100,101,107
Type CodeType
CC0000Color is not claimed as a feature of the mark.

Trademark Filing History

DescriptionDateProceeding Number
NOA E-MAILED - SOU REQUIRED FROM APPLICANT2020-01-28
PUBLISHED FOR OPPOSITION2019-12-03
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED2019-12-03
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED2019-11-13
LAW OFFICE PUBLICATION REVIEW COMPLETED2019-10-2868552
ASSIGNED TO LIE2019-10-2468552
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED2019-10-186328
EXAMINERS AMENDMENT E-MAILED2019-10-186328
EXAMINERS AMENDMENT -WRITTEN2019-10-1878325
EXAMINER'S AMENDMENT ENTERED2019-10-1888888
APPROVED FOR PUB - PRINCIPAL REGISTER2019-10-18
ASSIGNED TO EXAMINER2019-10-0378325
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM2019-07-24
NEW APPLICATION ENTERED IN TRAM2019-07-20

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