SHADE AIDE

The mark consists of the words "shade aide" in lower case letters beneath three generally horizontal lines which divert up over the legs of the "h", "d" and "d", with the dot for the "i" enlarged and overlapping the three lines.

Mark For: SHADE AIDE® trademark registration is intended to cover the categories of display screen protectors for providing shade and privacy specially adapted to electronic devices, namely, human-machine interfaces (HMI); protective cover for outside human-machine interface (HMI) data screens and color touchscreens located on the outer face of electrical control panels. [all]

>Color is not claimed as a feature of the mark. The mark consists of the words "shade aide" in lower case letters beneath three generally horizontal lines which divert up over the legs of the "h", "d" and "d", with the dot for the "i" enlarged and overlapping the three lines.

Research	OneLook Acronym Finder
Serial Number	88516810
Registration Number	5972710
Mark Literal Elements	SHADE AIDE
Mark Drawing Type	3 - AN ILLUSTRATION DRAWING WHICH INCLUDES WORD(S)/ LETTER(S)/NUMBER(S)
Mark Type	TRADEMARK
Standard Character Claim	No
Register	PRINCIPAL
Current Location	PUBLICATION AND ISSUE SECTION 2020-01-28
Basis	1(a)
Class Status	ACTIVE
Primary US Classes	021: Electrical Apparatus, Machines and Supplies 023: Cutlery, Machinery, Tools and Parts Thereof 026: Measuring and Scientific Appliances 036: Musical Instruments and Supplies 038: Prints and Publications
Primary International Class	009 - Primary Class (Electrical and scientific apparatus) Scientific, nautical, surveying, electric, photographic, cinematographic, optical, weighing, measuring, signaling, checking (supervision), lifesaving and teaching apparatus and instruments; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire-extinguishing apparatus.
Filed Use	Yes
Current Use	Yes
Intent To Use	No
Filed ITU	No
44D Filed	No
44E Current	No
66A Current	No
Current Basis	No
No Basis	No
Attorney Name	Jeffrey L. Clark
Attorney Docket Number	00861T02360U
Law Office Assigned	M30
Employee Name	AIKENS, RONALD E

Timeline

2004-04-21	Date of First Use
2004-04-21	Date of Use In Commerce
2019-07-16	Application Filed
2019-10-10	Location: PUBLICATION AND ISSUE SECTION
2019-11-12	Published
2019-11-12	Published for Opposition
2019-11-12	Status: Live/Pending
2019-11-12	Transaction Date
2020-01-28	Location: PUBLICATION AND ISSUE SECTION
2020-01-28	Status: Registered. The registration date is used to determine when post-registration maintenance documents are due.
2020-01-28	Trademark Registered

Party:	Smith & Loveless, Inc.
Address	14040 Santa Fe Trail Drive Lenexa, KANSAS UNITED STATES 66215
Legal Entity Type	Corporation
Legal Entity State	KANSAS

Party:	Smith & Loveless, Inc.
Address	14040 Santa Fe Trail Drive Lenexa KS 66215
Legal Entity Type
Legal Entity State	KS

*multiple parties listed, check assignment documents for ownership information

Drawing	JPEG	2019-07-16
Specimen	JPEG	2019-07-16
TEAS RF New Application	MULTI	2019-07-16
Design Search Code Corr Project	XML	2019-07-23
Examiner's Amendment	PDF	2019-10-02
Public Note	PDF	2019-10-02
summary-SearchSummary201910021204550570400474	APPLICATION/PDF	2019-10-02
Amendment and Mail Process Complete	MULTI	2019-10-03
TRAM Snapshot of App at Pub for Oppostn	MULTI	2019-10-03
Notice of Publication	XML	2019-10-23
Notification Of Notice of Publication	XML	2019-10-23
OG Publication Confirmation	APPLICATION/XML	2019-11-12
Registration Certificate	PDF	2020-01-28

26.17.01	Bands, straight; Bars, straight; Lines, straight; Straight line(s), band(s) or bar(s)
26.17.05	Bands, horizontal; Bars, horizontal; Horizontal line(s), band(s) or bar(s); Lines, horizontal
26.17.06	Bands, diagonal; Bars, diagonal; Diagonal line(s), band(s) or bar(s); Lines, diagonal
27.03.01	Geometric figures forming letters, numerals or punctuation
260121	Circles that are totally or partially shaded.
261701	Bands, straight; Bars, straight; Lines, straight; Straight line(s), band(s) or bar(s)
261705	Bands, horizontal; Bars, horizontal; Horizontal line(s), band(s) or bar(s); Lines, horizontal
261706	Bands, diagonal; Bars, diagonal; Diagonal line(s), band(s) or bar(s); Lines, diagonal
270301	Geometric figures forming letters, numerals or punctuation

JEFFREY L. CLARK
WOOD, PHILLIPS, KATZ, CLARK & MORTIMER
500 W. MADISON ST.
SUITE 1130
CHICAGO, IL 60661

IC 009. US 021 023 026 036 038. G & S: Display screen protectors for providing shade and privacy specially adapted to electronic devices, namely, human-machine interfaces (HMI); protective cover for outside human-machine interface (HMI) data screens and color touchscreens located on the outer face of electrical control panels. FIRST USE: 20040421. FIRST USE IN COMMERCE: 20040421

International Codes:	9
U.S. Codes:	021,023,026,036,038

Type Code	Type
CC0000	Color is not claimed as a feature of the mark.
CC0000	Color is not claimed as a feature of the mark.

Description	Date	Proceeding Number
REGISTERED-PRINCIPAL REGISTER	2020-01-28
PUBLISHED FOR OPPOSITION	2019-11-12
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED	2019-11-12
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED	2019-10-23
ASSIGNED TO LIE	2019-10-09	66121
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED	2019-10-02
EXAMINERS AMENDMENT E-MAILED	2019-10-02
EXAMINERS AMENDMENT -WRITTEN	2019-10-02	75589
EXAMINER'S AMENDMENT ENTERED	2019-10-02	88888
ASSIGNED TO EXAMINER	2019-10-02	75589
APPROVED FOR PUB - PRINCIPAL REGISTER	2019-10-02
NOTICE OF DESIGN SEARCH CODE E-MAILED	2019-07-23
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM	2019-07-22
NEW APPLICATION ENTERED IN TRAM	2019-07-19

Mark Image Registration | Serial	Company Trademark Application Date
SHADE AIDE 88516810 not registered Live/Pending	Smith & Loveless, Inc. 2019-07-16
SHADE AIDE 88516771 not registered Live/Pending	Smith & Loveless, Inc. 2019-07-16