BELLWETHER

Mark For: BELLWETHER™ trademark registration is intended to cover the categories of downloadable mobile and desktop computer software for use in connection with, and for providing, advertising and marketing products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, advertising technology products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, advertising and marketing sales products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, TV advertising and marketing sales products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, augmented reality advertising and marketing sales products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, data-driven advertising and marketing products and services for use by others to appear in professionally produced TV programming; Downloadable mobile and desktop computer software for use in connection with, and for providing, data-driven advertising and marketing products and services for use by others to appear in professionally produced augmented reality programming; Downloadable mobile and desktop computer software for use in connection with, and for providing, digital, internet, and multimedia advertising sales; Downloadable mobile and desktop computer software for use in connection with, and for providing, data-driven advertising technology products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, data-driven TV advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, data-driven augmented reality advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, data-driven advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, data-driven marketing products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, data analytics products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, data analytics services, namely, collecting, analyzing, and using data to target and measure advertising effectiveness; Downloadable mobile and desktop computer software for use in connection with, and for providing, the ability to collect, analyze, and use subscriber and user data to optimize advertising effectiveness; Downloadable mobile and desktop computer software for use in connection with, and for providing, online advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, augmented reality advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, online advertising products and services, namely, digital ad buying; Downloadable mobile and desktop computer software for use in connection with, and for providing, online advertising services, namely, coordinating digital and TV advertising; Downloadable mobile and desktop computer software for use in connection with, and for providing, social analytics products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, advertising optimization products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, TV advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, augmented reality advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, TV advertising optimization products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, addressable advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, addressable, linear, and video on demand TV advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, cross-platform advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, digital advertising and marketing products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, digital advertising and technology products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, TV, multimedia, internet, digital, mobile, desktop, cross-and-multi platform, cross-and-multi device, cross-and-multi screen, out-of-home, digital out-of-home, social media, audio, connected tv, streaming, over-the-top TV, virtual, augmented reality, cable, banner, video, video on demand, and display advertising and marketing products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, data-driven TV, multimedia, internet, digital, mobile, desktop, cross-platform, cross-device, out-of-home, digital out-of-home, social media, audio, connected tv, streaming, over-the-top TV, virtual, augmented reality, cable, banner, video, video on demand, and display advertising and marketing products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, programmatic advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, programmatic ad buying products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, programmatic TV advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, programmatic augmented reality advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, programmatic online advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, programmatic advertising products and services, namely, real-time bidding; Downloadable mobile and desktop computer software for use in connection with, and for providing, data-driven programmatic TV products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, advertising and marketing products and services, namely, providing audience insights to others; Downloadable mobile and desktop computer software for use in connection with, and for providing, political advertising and marketing products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, advertising and marketing consulting services; Downloadable mobile and desktop computer software for use in connection with, and for providing, consulting services in the fields of data analytics, advertising, marketing, and social analytics; Downloadable mobile and desktop computer software for use in connection with, and for providing, consulting services in the fields of data-driven advertising, tv advertising, augmented reality advertising, cross-platform advertising, addressable advertising, linear advertising, data-driven marketing, digital advertising and marketing, advertising technology, and advertising campaign optimization; Downloadable mobile and desktop computer software for use in connection with, and for providing, analysis, coordination, management, monitoring, planning, counseling, measuring, and reporting on advertising and marketing campaigns for others; Downloadable mobile and desktop computer software for use in connection with, and for providing, advertising and marketing research, analysis and reporting; Downloadable mobile and desktop computer software for use in connection with, and for providing, research and consumer analytics products and services in the fields of advertising and marketing; Downloadable mobile and desktop computer software for use in connection with, and for providing, analysis, coordination, management, monitoring, planning, counseling, measuring, and reporting on TV, multimedia, internet, digital, mobile, desktop, cross-and-multi platform, cross-and-multi device, cross-and-multi screen, out-of-home, digital out-of-home, social media, audio, connected tv, streaming, over-the-top TV, virtual, augmented reality, cable, banner, video, video on demand, and display advertising and marketing campaigns for others; Downloadable mobile and desktop computer software for use in connection with, and for providing, research and consumer analytics products and services driven by data collection and analysis for purposes of optimizing effectiveness and return on investment for cross-media TV and digital video advertising campaigns; Downloadable mobile and desktop computer software for use in connection with, and for providing, advertising and marketing products and services, namely, data-driven consumer and viewer targeting; Downloadable mobile and desktop computer software for use in connection with, and for providing, digital ad buying products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, digital ad buying products and services, namely, the coordination and management of ad buys; Downloadable mobile and desktop computer software for use in connection with, and for providing, brand marketing products and services. [all]

Status

2020-03-29 UTC
⟳ Refresh

LIVE APPLICATION Under Examination

Research	OneLook Acronym Finder
Serial Number	88496863
Mark Literal Elements	BELLWETHER
Mark Drawing Type	4 - STANDARD CHARACTER MARK
Mark Type	TRADEMARK. SERVICE MARK
Register	PRINCIPAL
Current Location	TMO LAW OFFICE 128 - EXAMINING ATTORNEY ASSIGNED 2019-10-08
Basis	1(b)
Class Status	ACTIVE
Primary US Classes	021: Electrical Apparatus, Machines and Supplies 023: Cutlery, Machinery, Tools and Parts Thereof 026: Measuring and Scientific Appliances 036: Musical Instruments and Supplies 038: Prints and Publications
Primary International Class	009 - Primary Class (Electrical and scientific apparatus) Scientific, nautical, surveying, electric, photographic, cinematographic, optical, weighing, measuring, signaling, checking (supervision), lifesaving and teaching apparatus and instruments; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire-extinguishing apparatus.
Filed Use	No
Current Use	No
Intent To Use	Yes
Filed ITU	Yes
44D Filed	No
44E Current	No
66A Current	No
Current Basis	No
No Basis	No
Attorney Name	Darren M. Geliebter
Law Office Assigned	O10
Employee Name	XU, ELAINE YILIN

Timeline

IC 009. US 021 023 026 036 038. G & S: Downloadable mobile and desktop computer software for use in connection with, and for providing, advertising and marketing products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, advertising technology products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, advertising and marketing sales products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, TV advertising and marketing sales products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, augmented reality advertising and marketing sales products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, data-driven advertising and marketing products and services for use by others to appear in professionally produced TV programming; Downloadable mobile and desktop computer software for use in connection with, and for providing, data-driven advertising and marketing products and services for use by others to appear in professionally produced augmented reality programming; Downloadable mobile and desktop computer software for use in connection with, and for providing, digital, internet, and multimedia advertising sales; Downloadable mobile and desktop computer software for use in connection with, and for providing, data-driven advertising technology products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, data-driven TV advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, data-driven augmented reality advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, data-driven advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, data-driven marketing products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, data analytics products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, data analytics services, namely, collecting, analyzing, and using data to target and measure advertising effectiveness; Downloadable mobile and desktop computer software for use in connection with, and for providing, the ability to collect, analyze, and use subscriber and user data to optimize advertising effectiveness; Downloadable mobile and desktop computer software for use in connection with, and for providing, online advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, augmented reality advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, online advertising products and services, namely, digital ad buying; Downloadable mobile and desktop computer software for use in connection with, and for providing, online advertising services, namely, coordinating digital and TV advertising; Downloadable mobile and desktop computer software for use in connection with, and for providing, social analytics products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, advertising optimization products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, TV advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, augmented reality advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, TV advertising optimization products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, addressable advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, addressable, linear, and video on demand TV advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, cross-platform advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, digital advertising and marketing products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, digital advertising and technology products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, TV, multimedia, internet, digital, mobile, desktop, cross-and-multi platform, cross-and-multi device, cross-and-multi screen, out-of-home, digital out-of-home, social media, audio, connected tv, streaming, over-the-top TV, virtual, augmented reality, cable, banner, video, video on demand, and display advertising and marketing products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, data-driven TV, multimedia, internet, digital, mobile, desktop, cross-platform, cross-device, out-of-home, digital out-of-home, social media, audio, connected tv, streaming, over-the-top TV, virtual, augmented reality, cable, banner, video, video on demand, and display advertising and marketing products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, programmatic advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, programmatic ad buying products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, programmatic TV advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, programmatic augmented reality advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, programmatic online advertising products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, programmatic advertising products and services, namely, real-time bidding; Downloadable mobile and desktop computer software for use in connection with, and for providing, data-driven programmatic TV products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, advertising and marketing products and services, namely, providing audience insights to others; Downloadable mobile and desktop computer software for use in connection with, and for providing, political advertising and marketing products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, advertising and marketing consulting services; Downloadable mobile and desktop computer software for use in connection with, and for providing, consulting services in the fields of data analytics, advertising, marketing, and social analytics; Downloadable mobile and desktop computer software for use in connection with, and for providing, consulting services in the fields of data-driven advertising, tv advertising, augmented reality advertising, cross-platform advertising, addressable advertising, linear advertising, data-driven marketing, digital advertising and marketing, advertising technology, and advertising campaign optimization; Downloadable mobile and desktop computer software for use in connection with, and for providing, analysis, coordination, management, monitoring, planning, counseling, measuring, and reporting on advertising and marketing campaigns for others; Downloadable mobile and desktop computer software for use in connection with, and for providing, advertising and marketing research, analysis and reporting; Downloadable mobile and desktop computer software for use in connection with, and for providing, research and consumer analytics products and services in the fields of advertising and marketing; Downloadable mobile and desktop computer software for use in connection with, and for providing, analysis, coordination, management, monitoring, planning, counseling, measuring, and reporting on TV, multimedia, internet, digital, mobile, desktop, cross-and-multi platform, cross-and-multi device, cross-and-multi screen, out-of-home, digital out-of-home, social media, audio, connected tv, streaming, over-the-top TV, virtual, augmented reality, cable, banner, video, video on demand, and display advertising and marketing campaigns for others; Downloadable mobile and desktop computer software for use in connection with, and for providing, research and consumer analytics products and services driven by data collection and analysis for purposes of optimizing effectiveness and return on investment for cross-media TV and digital video advertising campaigns; Downloadable mobile and desktop computer software for use in connection with, and for providing, advertising and marketing products and services, namely, data-driven consumer and viewer targeting; Downloadable mobile and desktop computer software for use in connection with, and for providing, digital ad buying products and services; Downloadable mobile and desktop computer software for use in connection with, and for providing, digital ad buying products and services, namely, the coordination and management of ad buys; Downloadable mobile and desktop computer software for use in connection with, and for providing, brand marketing products and services
IC 035. US 100 101 102. G & S: Advertising and marketing services; Advertising, advertising technology and marketing services, namely, using algorithms and artificial intelligence to provide advertising, advertising technology, and marketing services to others; Advertising technology services; Advertising and marketing sales services; TV advertising and marketing sales services; Data-driven advertising and marketing services for use by others to appear in professionally produced TV programming; Digital, internet, and multimedia advertising sales; Data-driven advertising technology services; Data-driven TV advertising services; Data-driven advertising services; Data-driven marketing services; Data-driven augmented reality advertising services; Data analytics services; Data analytics services, namely, collecting, analyzing, and using data to target and measure advertising effectiveness; Collecting, analyzing, and using subscriber and user data to optimize advertising effectiveness; Augmented reality advertising services; Online advertising services; Online advertising services, namely, digital ad buying; Online advertising services, namely, coordinating digital and TV advertising campaigns using proprietary technology platform; Social analytics services; Advertising optimization services; TV advertising services; TV advertising optimization services; Augmented reality advertising optimization services; Addressable advertising services; Addressable, linear and video on demand TV advertising services; Cross-platform advertising services; Digital advertising and marketing services; Digital advertising technology services; Augmented reality advertising technology services; TV, multimedia, internet, digital, mobile, desktop, cross-and-multi platform, cross-and-multi device, cross-and-multi screen, out-of-home, digital out-of-home, social media, audio, connected tv, streaming, over-the-top TV, virtual, augmented reality, cable, banner, video, video on demand, and display advertising and marketing services; Data-driven TV, multimedia, internet, digital, mobile, desktop, cross-platform, cross-device, out-of-home, digital out-of-home, social media, audio, connected tv, streaming, over-the-top TV, virtual, augmented reality, cable, banner, video, video on demand, and display advertising and marketing services; Programmatic advertising services; Programmatic ad buying services; Programmatic TV advertising services; Programmatic online advertising services; Programmatic augmented reality advertising services; Programmatic advertising services, namely, real-time bidding services; Data-driven programmatic TV services; Advertising and marketing services, namely, providing audience insights to others; Political advertising and marketing services; Advertising and marketing consulting services; Consulting services in the fields of data analytics, advertising, marketing, and social analytics; Consulting services in the fields of data-driven advertising, tv advertising, cross-platform advertising, addressable advertising, linear advertising, data-driven marketing, digital advertising and marketing, advertising technology, and advertising campaign optimization; Analyzing, coordinating, managing, monitoring, planning, counseling, measuring, and reporting on advertising and marketing campaigns for others; Analyzing, coordinating, managing, monitoring, planning, counseling, measuring, and reporting on TV, multimedia, internet, digital, mobile, desktop, cross-and-multi platform, cross-and-multi device, cross-and-multi screen, out-of-home, digital out-of-home, social media, audio, connected tv, streaming, over-the-top TV, virtual, augmented reality, cable, banner, video, video on demand, and display advertising and marketing campaigns for others; Advertising and marketing research, analysis and reporting services; Research and consumer analytics services in the fields of advertising and marketing; Research and consumer analytics services driven by data collection and analysis for purposes of optimizing effectiveness and return on investment for cross-media TV and digital video advertising campaigns; Advertising and marketing services, namely, data-driven consumer and viewer targeting; Digital ad buying services; Augmented reality ad buying services; Digital ad buying services, namely, coordinating and managing ad buys; Brand marketing services
IC 042. US 100 101. G & S: Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for advertising and marketing services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for advertising technology services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for advertising and marketing sales services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for TV advertising and marketing sales services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for data-driven advertising and marketing services for use by others to appear in professionally produced TV programming; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for digital, internet, and multimedia advertising sales; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for data-driven advertising technology services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for data-driven TV advertising services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for data-driven advertising services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for data-driven marketing services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for data analytics services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for data analytics services, namely, collecting, analyzing, and using data to target and measure advertising effectiveness; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for collecting, analyzing, and using subscriber and user data to optimize advertising effectiveness; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for online advertising services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for online advertising services, namely, digital ad buying; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for online advertising services, namely, coordinating digital and TV advertising campaigns; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for social analytics services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for advertising optimization services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for TV advertising services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for augmented reality advertising services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for TV advertising optimization services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for augmented reality advertising optimization services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for addressable advertising services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for addressable, linear and video on demand TV advertising services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for cross-platform advertising services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for digital advertising and marketing services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for digital advertising technology services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for TV, multimedia, internet, digital, mobile, desktop, cross-and-multi platform, cross-and-multi device, cross-and-multi screen, out-of-home, digital out-of-home, social media, audio, connected tv, streaming, over-the-top TV, virtual, augmented reality, cable, banner, video, video on demand, and display advertising and marketing services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for data-driven TV, multimedia, internet, digital, mobile, desktop, cross-platform, cross-device, out-of-home, digital out-of-home, social media, audio, connected tv, streaming, over-the-top TV, virtual, augmented reality, cable, banner, video, video on demand, and display advertising and marketing services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for programmatic advertising services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for programmatic ad buying services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for programmatic TV advertising services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for programmatic augmented reality advertising services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for programmatic online advertising services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for programmatic advertising services, namely, real-time bidding services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for data-driven programmatic TV services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for advertising and marketing services, namely, providing audience insights to others; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for political advertising and marketing services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for advertising and marketing consulting services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for consulting services in the fields of data analytics, advertising, marketing, and social analytics; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for consulting services in the fields of data-driven advertising, tv advertising, augmented reality advertising, cross-platform advertising, addressable advertising, linear advertising, data-driven marketing, digital advertising and marketing, advertising technology, and advertising campaign optimization; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for analyzing, coordinating, managing, monitoring, planning, counseling, measuring, and reporting on advertising and marketing campaigns for others; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for analyzing, coordinating, managing, monitoring, planning, counseling, measuring, and reporting on TV, multimedia, internet, digital, mobile, desktop, cross-and-multi platform, cross-and-multi device, cross-and-multi screen, out-of-home, digital out-of-home, social media, audio, connected tv, streaming, over-the-top TV, virtual, augmented reality, cable, banner, video, video on demand, and display advertising and marketing campaigns for others; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for advertising and marketing research, analysis and reporting services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for research and consumer analytics services in the fields of advertising and marketing; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for research and consumer analytics services driven by data collection and analysis for purposes of optimizing effectiveness and return on investment for cross-media TV and digital video advertising campaigns; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for advertising and marketing services, namely, data-driven consumer and viewer targeting; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for digital ad buying services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for augmented reality ad buying services; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for digital ad buying services, namely, coordinating and managing ad buys; Providing online, non-downloadable, Internet-based and cloud-based software and technology platform for brand marketing services; Analyzing, coordinating, managing, monitoring, planning, counseling, measuring, and reporting on advertising and marketing campaigns for others; Consulting services in the fields of data analytics, advertising, marketing, and social analytics; Consulting services in the fields of data-driven advertising, tv advertising, augmented reality advertising, cross-platform advertising, addressable advertising, linear advertising, data-driven marketing, digital advertising and marketing, advertising technology, and advertising campaign optimization; Analyzing, coordinating, managing, monitoring, planning, counseling, measuring, and reporting on advertising and marketing campaigns for others; Analyzing, coordinating, managing, monitoring, planning, counseling, measuring, and reporting on TV, multimedia, internet, digital, mobile, desktop, cross-and-multi platform, cross-and-multi device, cross-and-multi screen, out-of-home, digital out-of-home, social media, audio, connected tv, streaming, over-the-top TV, virtual, augmented reality, cable, banner, video, video on demand, and display advertising and marketing campaigns for others; Advertising and marketing research, analysis and reporting services; Research and consumer analytics services in the fields of advertising and marketing; Research and consumer analytics services driven by data collection and analysis for purposes of optimizing effectiveness and return on investment for cross-media TV and digital video advertising campaigns; Advertising and marketing services, namely, data-driven consumer and viewer targeting; Digital ad buying services; Digital ad buying services, namely, coordinating and managing ad buys; Brand marketing services