Response to Office Action

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1957 (Rev 10/2011)

OMB No. 0651-0050 (Exp 09/20/2020)

---

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1957 (Rev 10/2011)

OMB No. 0651-0050 (Exp 09/20/2020)

Response to Office Action

To the Commissioner for Trademarks:

Application serial no. 88465110 UBER(Standard Characters, see http://uspto.report/TM/88465110/mark.png) has been amended as follows:

CLASSIFICATION AND LISTING OF GOODS/SERVICES
Applicant proposes to amend the following:
Current: Class 035 for Brand concept and brand development services for corporate and individual clients; Brand concept and brand development services for corporate clients; Brand evaluation services; Brand imagery consulting services; Brand positioning services; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Consultation services, namely, creative and strategic consultation regarding development and production of marketing campaigns for others; Business consulting services, namely, providing assistance in development of business strategies and creative ideation; Concept and brand development services for corporate clients; Development of marketing strategies and concepts; Event planning and management for marketing, branding, promoting or advertising the goods and services of others; Marketing and branding services, namely, providing customized communication programs to obtain consumer insights and develop branding strategies; Preparation and realization of media and advertising plans and concepts; Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions
Filing Basis: Section 1(a), Use in Commerce: The applicant is using the mark in commerce, or the applicant's related company or licensee is using the mark in commerce, on or in connection with the identified goods and/or services. 15 U.S.C. Section 1051(a), as amended. The mark was first used at least as early as 01/07/1999 and first used in commerce at least as early as 01/20/1999 , and is now in use in such commerce.

Proposed:
Tracked Text Description: Brand concept and brand development services for corporate and individual clients; Brand concept and brand development services for corporate clients; Brand evaluation services; Brand imagery consulting services; Brand positioning services; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Consultation services, namely, creative and strategic consultation regarding development and production of marketing campaigns for others; Business consulting services, namely, providing assistance in development of business strategies and creative ideation; Concept and brand development services for corporate clients; Development of marketing strategies and concepts; Event planning and management for marketing, branding, promoting or advertising the goods and services of others; Marketing and branding services, namely, providing customized communication programs to obtain consumer insights and develop branding strategies; Preparation and realization of media and advertising plans and concepts; Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions; Design and development of promotional and public relations material; Design, development, and consulting services related thereto in the field of advertising and marketing; Designing material for online and social media campaigns, namely, designing advertising materials; Consulting in the field of designing a brand, namely, brand concept and brand development services for corporate clients; Consulting in the field of creating corporate identity and brand identity for others; Consulting services in the field of special event planning for commercial and promotional purposes; Consulting services in the field of organizing public relations campaigns; Consulting services in the field of designing printed materials, namely, advertising and marketing materials; Custom design and development of printed material in the nature of advertising and marketing materials, electronic marketing materials and online advertising materials.Class 035 for Brand concept and brand development services for corporate and individual clients; Brand concept and brand development services for corporate clients; Brand evaluation services; Brand imagery consulting services; Brand positioning services; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Consultation services, namely, creative and strategic consultation regarding development and production of marketing campaigns for others; Business consulting services, namely, providing assistance in development of business strategies and creative ideation; Concept and brand development services for corporate clients; Development of marketing strategies and concepts; Event planning and management for marketing, branding, promoting or advertising the goods and services of others; Marketing and branding services, namely, providing customized communication programs to obtain consumer insights and develop branding strategies; Preparation and realization of media and advertising plans and concepts; Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions; Design and development of promotional and public relations material; Design, development, and consulting services related thereto in the field of advertising and marketing; Designing material for online and social media campaigns, namely, designing advertising materials; Consulting in the field of designing a brand, namely, brand concept and brand development services for corporate clients; Consulting in the field of creating corporate identity and brand identity for others; Consulting services in the field of special event planning for commercial and promotional purposes; Consulting services in the field of organizing public relations campaigns; Consulting services in the field of designing printed materials, namely, advertising and marketing materials; Custom design and development of printed material in the nature of advertising and marketing materials, electronic marketing materials and online advertising materials.
Filing Basis: Section 1(a), Use in Commerce: The applicant is using the mark in commerce, or the applicant's related company or licensee is using the mark in commerce, on or in connection with the identified goods and/or services. 15 U.S.C. Section 1051(a), as amended. The mark was first used at least as early as 01/07/1999 and first used in commerce at least as early as 01/20/1999 , and is now in use in such commerce.
Applicant proposes to amend the following:
Current: Class 042 for Design and development of promotional and PR material; Design of information graphics and data visualization materials; Design services for packaging; Design, development, and consulting services related thereto in the field of advertising, marketing,; Designing of packaging and wrapping materials; Designing theme graphics and multimedia shows for conventions, product launches, trade shows, key note addresses and award ceremonies for others; Designing material for online and social media campaigns; Graphic design; Graphic design services; Graphic design services for business to business advertising, marketing and promotional material; Graphic arts design; Graphic arts designing; Graphic illustration and drawing services, namely, logos, infographics and charts.; Packaging design; Packaging design for others; Computer graphics design services; Computer graphics design services, namely, creating of print production files and electronic files.; Computer aided graphic design; Consulting in the field of designing a brand; Consulting in the field of corporate identity and branding design; Consulting services in the field of the design of events, promotions, PR campaigns, displays, packaging and printed materials.; Custom design and development of printed material, packaging, electronic marketing materials, online advertising and websites; Industrial and graphic art design; Multidisciplinary graphic design services; Providing graphic design services to create specialty interior environment settings; Providing graphic and multimedia design services for the purpose of promoting the goods and services of others
Filing Basis: Section 1(a), Use in Commerce: The applicant is using the mark in commerce, or the applicant's related company or licensee is using the mark in commerce, on or in connection with the identified goods and/or services. 15 U.S.C. Section 1051(a), as amended. The mark was first used at least as early as 01/07/1999 and first used in commerce at least as early as 01/20/1999 , and is now in use in such commerce.

Proposed:
Tracked Text Description: Design and development of promotional and PR material; Design of information graphics and data visualization materials; Design services for packaging; Designing of packaging and wrapping materials; Design, development, and consulting services related thereto in the field of advertising, marketing,; Designing theme graphics and multimedia shows for conventions, product launches, trade shows, key note addresses and award ceremonies for others; Designing material for online and social media campaigns, namely, graphic design of promotional materials; Graphic design; Designing material for online and social media campaigns; Graphic design services; Graphic design services for business to business advertising, marketing and promotional material; Graphic arts design; Graphic arts designing; Graphic illustration and drawing services, namely, custom design of logos, infographics and charts for others; Packaging design; Graphic illustration and drawing services, namely, logos, infographics and charts.; Packaging design for others; Computer graphics design services; Computer graphics design services, namely, creating of print production files and electronic files; Computer aided graphic design; Computer graphics design services, namely, creating of print production files and electronic files.; Consulting services in the field of the design of display showcases and packaging; Custom design and development of packaging and websites.; Consulting in the field of designing a brand; Consulting in the field of corporate identity and branding design; Consulting services in the field of the design of events, promotions, PR campaigns, displays, packaging and printed materials.; Custom design and development of printed material, packaging, electronic marketing materials, online advertising and websites; Industrial and graphic art design; Multidisciplinary graphic design services; Providing graphic design services to create specialty interior environment settings; Providing graphic and multimedia design services for the purpose of promoting the goods and services of othersClass 042 for Design of information graphics and data visualization materials; Design services for packaging; Designing of packaging and wrapping materials; Designing theme graphics and multimedia shows for conventions, product launches, trade shows, key note addresses and award ceremonies for others; Designing material for online and social media campaigns, namely, graphic design of promotional materials; Graphic design; Graphic design services; Graphic design services for business to business advertising, marketing and promotional material; Graphic arts design; Graphic arts designing; Graphic illustration and drawing services, namely, custom design of logos, infographics and charts for others; Packaging design; Packaging design for others; Computer graphics design services; Computer graphics design services, namely, creating of print production files and electronic files; Computer aided graphic design; Consulting services in the field of the design of display showcases and packaging; Custom design and development of packaging and websites.
Filing Basis: Section 1(a), Use in Commerce: The applicant is using the mark in commerce, or the applicant's related company or licensee is using the mark in commerce, on or in connection with the identified goods and/or services. 15 U.S.C. Section 1051(a), as amended. The mark was first used at least as early as 01/07/1999 and first used in commerce at least as early as 01/20/1999 , and is now in use in such commerce.
The owner's/holder's proposed attorney information Greg Mavronicolas. Greg Mavronicolas of Mavronicolas Law Group PLLC, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, is located at

      228 E 45th Street, Ste 605
      New York, New York 10017
      United States
to submit this Response to Office Action Form on behalf of the applicant.
      The phone number is 646 484 9569.
      The email address is gmavronicolas@mavrolaw.com

Greg Mavronicolas submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.Correspondence Information (current):
      KRIEGNER, HERTA
      PRIMARY EMAIL FOR CORRESPONDENCE: herta@uber-inc.com
      SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): NOT PROVIDED
Correspondence Information (proposed):
      Greg Mavronicolas
      PRIMARY EMAIL FOR CORRESPONDENCE: gmavronicolas@mavrolaw.com
      SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): george@tzimopouloslaw.com; Dleichtman@leichtmanlaw.com

Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the owner/holder and the owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

SIGNATURE(S)
Response Signature
Signature: /Greg Mavronicolas/     Date: 03/10/2020
Signatory's Name: Greg Mavronicolas
Signatory's Position: Attorney of record, New York Bar Member

Signatory's Phone Number: 646.484.9569

The signatory has confirmed that he/she is a U.S.-licensed attorney who is an active member in good standing of the bar of the highest court of a U.S. state (including the District of Columbia and any U.S. Commonwealth or territory); and he/she is currently the owner's/holder's attorney or an associate thereof; and to the best of his/her knowledge, if prior to his/her appointment another U.S.-licensed attorney not currently associated with his/her company/firm previously represented the owner/holder in this matter: the owner/holder has revoked their power of attorney by a signed revocation or substitute power of attorney with the USPTO; the USPTO has granted that attorney's withdrawal request; the owner/holder has filed a power of attorney appointing him/her in this matter; or the owner's/holder's appointed U.S.-licensed attorney has filed a power of attorney appointing him/her as an associate attorney in this matter.

Mailing Address:    KRIEGNER, HERTA
   UBER INC.
   
   231 WEST 29TH STREET, SUITE 906
   NEW YORK, New York 10001
Mailing Address:    Greg Mavronicolas
   Mavronicolas Law Group PLLC
   228 E 45th Street, Ste 605
   New York, New York 10017
        
Serial Number: 88465110
Internet Transmission Date: Tue Mar 10 10:32:17 ET 2020
TEAS Stamp: USPTO/ROA-XX.XXX.XX.XXX-2020031010321727
2816-88465110-710e0dd9f1edcbf61d9dc08ec3
cd0d7d13c1ab382b38767436d9eff1db3dfdf7-N
/A-N/A-20200310101756525981