Offc Action Outgoing

OASIS

Desert Sun Marketing Company, Inc.

U.S. Trademark Application Serial No. 88452400 - OASIS - N/A


United States Patent and Trademark Office (USPTO)

Office Action (Official Letter) About Applicant’s Trademark Application

 

U.S. Application Serial No. 88452400

 

Mark:  OASIS

 

 

 

 

Correspondence Address: 

Kenneth Motolenich-Salas

MOTOSALAS LAW, PLLC

16210 NORTH 63RD STREET

SCOTTSDALE AZ 85254

 

 

 

Applicant:  Desert Sun Marketing Company, Inc.

 

 

 

Reference/Docket No. N/A

 

Correspondence Email Address: 

 ken@motosalaslaw.com

 

 

 

FINAL OFFICE ACTION

 

The USPTO must receive applicant’s response to this letter within six months of the issue date below or the application will be abandoned.  Respond using the Trademark Electronic Application System (TEAS) and/or Electronic System for Trademark Trials and Appeals (ESTTA).  A link to the appropriate TEAS response form and/or to ESTTA for an appeal appears at the end of this Office action. 

 

 

Issue date:  February 24, 2020

 

 

This Office action is in response to applicant’s communication filed on January 16, 2020.  Applicant amended the application to Section 1(b) Intent to Use.  Therefore, the specimen refusal is withdrawn.  Applicant’s arguments regarding the Section 2(d) Refusal Based on Likelihood of Confusion and the Varietal Refusal have been considered and found unpersuasive for the reasons set forth below.  Accordingly, the refusal under Trademark Act Section 2(d) is now made FINAL with respect to U.S. Registration No. 4983502.  See 15 U.S.C. §1052(d); 37 C.F.R. §2.63(b). Also, the Refusal under Sections 1, 2 and 45 because the applied-for mark is a varietal name for the goods is now made FINAL. See Trademark Act Sections 1, 2, and 45, 15 U.S.C. §§1051-1052, 1127; see TMEP §1202.12; 37 C.F.R. §2.63(b).

 

Section 2(d) Refusal Based on Likelihood of Confusion - FINAL

 

Registration of the applied-for mark is refused because of a likelihood of confusion with the mark in U.S. Registration No. 4983502.  Trademark Act Section 2(d), 15 U.S.C. §1052(d); see TMEP §§1207.01 et seq.  See the attached registration.

 

Trademark Act Section 2(d) bars registration of an applied-for mark that is so similar to a registered mark that it is likely consumers would be confused, mistaken, or deceived as to the commercial source of the goods and/or services of the parties.  See 15 U.S.C. §1052(d).  Likelihood of confusion is determined on a case-by-case basis by applying the factors set forth in In re E. I. du Pont de Nemours & Co., 476 F.2d 1357, 1361, 177 USPQ 563, 567 (C.C.P.A. 1973) (called the “du Pont factors”).  In re i.am.symbolic, llc, 866 F.3d 1315, 1322, 123 USPQ2d 1744, 1747 (Fed. Cir. 2017).  Any evidence of record related to those factors need be considered; however, “not all of the DuPont factors are relevant or of similar weight in every case.”  In re Guild Mortg. Co., 912 F.3d 1376, 1379, 129 USPQ2d 1160, 1162 (Fed. Cir. 2019) (quoting In re Dixie Rests., Inc., 105 F.3d 1405, 1406, 41 USPQ2d 1531, 1533 (Fed. Cir. 1997)).

 

Although not all du Pont factors may be relevant, there are generally two key considerations in any likelihood of confusion analysis:  (1) the similarities between the compared marks and (2) the relatedness of the compared goods and/or services.  See In re i.am.symbolic, llc, 866 F.3d at 1322, 123 USPQ2d at 1747 (quoting Herbko Int’l, Inc. v. Kappa Books, Inc., 308 F.3d 1156, 1164-65, 64 USPQ2d 1375, 1380 (Fed. Cir. 2002)); Federated Foods, Inc. v. Fort Howard Paper Co.,544 F.2d 1098, 1103, 192 USPQ 24, 29 (C.C.P.A. 1976) (“The fundamental inquiry mandated by [Section] 2(d) goes to the cumulative effect of differences in the essential characteristics of the goods [or services] and differences in the marks.”); TMEP §1207.01. 

 

In a likelihood of confusion determination, the marks in their entireties are compared for similarities in appearance, sound, connotation, and commercial impression.  In re i.am.symbolic, llc, 866 F.3d 1315, 1323, 123 USPQ2d 1744, 1748 (Fed. Cir. 2017); Stone Lion Capital Partners, LP v. Lion Capital LLP, 746 F.3d 1317, 1321, 110 USPQ2d 1157, 1160 (Fed. Cir. 2014) (quoting Palm Bay Imps., Inc. v. Veuve Clicquot Ponsardin Maison Fondee En 1772, 396 F.3d 1369, 1371, 73 USPQ2d 1689, 1691 (Fed. Cir. 2005)); In re E. I. du Pont de Nemours & Co., 476 F.2d 1357, 1361, 177 USPQ 563, 567 (C.C.P.A. 1973); TMEP §1207.01(b)-(b)(v). 

 

In the present case, applicant’s mark is OASIS and registrant’s mark is DESERT OASIS.  Although applicant’s mark does not contain the entirety of the registered mark, applicant’s mark is likely to appear to prospective purchasers as a shortened form of registrant’s mark.  See In re Mighty Leaf Tea, 601 F.3d 1342, 1348, 94 USPQ2d 1257, 1260 (Fed. Cir. 2010) (quoting United States Shoe Corp., 229 USPQ 707, 709 (TTAB 1985)).  Thus, merely omitting some of the wording from a registered mark may not overcome a likelihood of confusion.  See In re Mighty Leaf Tea, 601 F.3d 1342, 94 USPQ2d 1257; In re Optica Int’l, 196 USPQ 775, 778 (TTAB 1977); TMEP §1207.01(b)(ii)-(iii).  In this case, applicant’s mark does not create a distinct commercial impression from the registered mark because it contains some of the wording in the registered mark and does not add any wording that would distinguish it from that mark.  The word “OASIS” is defined as “A fertile or green area in a desert or wasteland, made so by the presence of water”.  Thus, the additional word in applicant’s mark, “desert”, does not create a different commercial impression because an oasis is found in the desert.

 

Therefore, the marks are confusingly similar. 

 

Relatedness of the Goods

 

The goods and/or services are compared to determine whether they are similar, commercially related, or travel in the same trade channels.  See Coach Servs., Inc. v. Triumph Learning LLC, 668 F.3d 1356, 1369-71, 101 USPQ2d 1713, 1722-23 (Fed. Cir. 2012); Herbko Int’l, Inc. v. Kappa Books, Inc., 308 F.3d 1156, 1165, 64 USPQ2d 1375, 1381 (Fed. Cir. 2002); TMEP §§1207.01, 1207.01(a)(vi).

 

Applicant’s goods are: Grass seed

 

And/or

 

Registrant’s goods  are: Grass seed

 

Applicant and registrant provide identical goods.  Therefore, it is presumed that the channels of trade and classes of purchasers are the same for these goods.  See Cai v. Diamond Hong, Inc., 901 F.3d 1367, 1372, 127 USPQ2d 1797, 1801 (Fed. Cir. 2018) (quoting In re Viterra Inc., 671 F.3d 1358, 1362, 101 USPQ2d 1905, 1908 (Fed. Cir. 2012)).  Thus, applicant’s and registrant’s goods are related.  

 

Where the goods of an applicant and registrant are identical or virtually identical, the degree of similarity between the marks required to support a finding that confusion is likely declines.  See Cai v. Diamond Hong, Inc., 901 F.3d 1367, 1373, 127 USPQ2d 1797, 1801 (Fed. Cir. 2018) (quoting In re Viterra Inc., 671 F.3d 1358, 1363, 101 USPQ2d 1905, 1908 (Fed. Cir. 2012)); TMEP §1207.01(b).

 

Accordingly, registration must be refused based on a likelihood of confusion under Section 2(d) of the Trademark Act.

 

This refusal is FINAL.

 

Applicant should note the following additional ground for refusal.

 

 

REFUSAL – APPLIED-FOR MARK IS A VARIETAL NAME - FINAL

 

Registration is refused because the applied-for mark is a varietal name for the identified goods and, thus, does not function as a trademark to indicate the source of applicant’s goods and to identify and distinguish them from others.  Trademark Act Sections 1, 2, and 45, 15 U.S.C. §§1051-1052, 1127; see TMEP §1202.12.  See the evidence attached to the July 17, 2019 Office Action from S. Department of Agriculture varietal database, U.S. National Plant Germplasm System database and U.S. PLUTO Plant Variety Database that show that OASIS is the varietal name for blue grass and fescue.

 

Applicant stated that the word “OASIS” has not been used by applicant nor anyone else as a varietal or cultivar name.  However, the attached evidence from the U.S. national databases references above and third-party websites and articles shows that others use the name as a varietal or cultivar name.  For example:

 

--University of Maryland Center of Environmental Science information about Proa Protensis L:   “Proven and promising Kentucky bluegrass cultivars for Maryland include Aries, Barvette HGT, Beyond, Bluebank, Blue Coat, Blue Note, Cabernet, Diva, Endurance, Everglade, Full Back, Granite, Hampton, Impct, Keenland, Legend, Midnight, Noble, NuChicago, NuGlade, Oasis, Skye, Solar Eclipse, Sudden Impact, and Touche.”  (Emphasis added) See the attached screenshot from http://www.umces.edu/sites/default/files/Kentucky-bluegrass-summary.pdf, retrieved February 23, 2020.

 

--Pennington Smart Seed Kentucky Bluegrass Blend is describes as “has the following seed mixture:  48.8% Ridgeline Kentucky Bluegrass   29.3% Wild Horse Kentucky Bluegrass  14.5% Oasis Kentucky Bluegrass  9.6% Mallard Kentucky Bluegrass”. (Emphasis added0.  See the attached screenshot from http://www.domyown.com/pennington-smart-seed-kentucky-bluegrass-blend-p-8822.html, retrieved February 24, 2020.

 

--The NC State Extension published a study “2016 Top Performing Tall Fescue and Kentucky Bluegrass Cultivars for North Carolina”, listing Oasis as a Kentucky Bluegrass cultivar.  See the attached screenshot from http://content.ces.ncsu.edu/2016-top-performing-tall-fescue-and-kentucky-bluegrass-cultivars, retrieved February 24, 2020.

 

Varietal or cultivar names are designations used to identify cultivated varieties or subspecies of live plants or agricultural seeds.  TMEP §1202.12.  They are generic and cannot be registered as trademarks because they are the common descriptive names of plants or seeds by which such varieties are known to the U.S. consumer.  Id.  Moreover, a consumer “has to have some common descriptive name he can use to indicate that he wants one [particular] variety of apple tree, rose, or whatever, as opposed to another, and it is the varietal name of the strain which naturally and commonly serves this purpose.”  In re Pennington Seed, Inc., 466 F.3d 1053, 1057, 80 USPQ2d 1758, 1761 (Fed. Cir. 2006) (quoting In re Hilltop Orchards & Nurseries, Inc., 206 USPQ 1034, 1036 (TTAB 1979)); see In re Delta & Pine Land Co., 26 USPQ2d 1157, 1159 n.4 (TTAB 1993).

 

Applicant argues that it would be inconsistent to allow DESERT OASIS but not allow OASIS.  However, each application is reviewed and refusals issued based on the evidence available at the time of review.  As such, prior decisions and actions of other trademark examining attorneys in registering other marks have little evidentiary value and are not binding upon the USPTO or the Trademark Trial and Appeal Board.  TMEP §1207.01(d)(vi); see In re USA Warriors Ice Hockey Program, Inc., 122 USPQ2d 1790, 1793 n.10 (TTAB 2017).  Each case is decided on its own facts, and each mark stands on its own merits.  In re USA Warriors Ice Hockey Program, Inc., 122 USPQ2d at 1793 n.10 (quoting In re Boulevard Entm’t, 334 F.3d 1336, 1343, 67 USPQ2d 1475, 1480 (Fed. Cir. 2003)).

 

The evidence available now shows the word “OASIS” is a varietal name for grass seed and as such is generic and cannot be registered as a trademark.  Accordingly, registration is refused under Sections 1, 2 and 45 of the Trademark Act.

 

This refusal is FINAL.

 

 

Proper Response to Final Action

 

Applicant must respond within six months of the date of issuance of this final Office action or the application will be abandoned.  15 U.S.C. §1062(b); 37 C.F.R. §2.65(a).  Applicant may respond by providing one or both of the following:

 

(1)       A request for reconsideration that fully resolves all outstanding requirements and refusals; and/or

 

(2)       An appeal to the Trademark Trial and Appeal Board with the required filing fees.

 

TMEP §715.01; see 37 C.F.R. §2.63(b)(1)-(2).

 

.

How to respond.  Click to file a request for reconsideration of this final Office action that fully resolves all outstanding requirements and refusals and/or click to file a timely appeal to the Trademark Trial and Appeal Board (TTAB) with the required filing fee(s).

 

 

 

/Kathleen Lorenzo/

Kathleen Lorenzo

Trademark Examining Attorney

Law Office 109

Kathleen.Lorenzo@uspto.gov

571-272-5883

 

 

RESPONSE GUIDANCE

  • Missing the response deadline to this letter will cause the application to abandon.  A response or notice of appeal must be received by the USPTO before midnight Eastern Time of the last day of the response period.  TEAS and ESTTA maintenance or unforeseen circumstances could affect an applicant’s ability to timely respond.  

 

 

 

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U.S. Trademark Application Serial No. 88452400 - OASIS - N/A

To: Desert Sun Marketing Company, Inc. (ken@motosalaslaw.com)
Subject: U.S. Trademark Application Serial No. 88452400 - OASIS - N/A
Sent: February 24, 2020 01:42:31 PM
Sent As: ecom109@uspto.gov
Attachments:

United States Patent and Trademark Office (USPTO)

 

USPTO OFFICIAL NOTICE

 

Office Action (Official Letter) has issued

on February 24, 2020 for

U.S. Trademark Application Serial No. 88452400

 

Your trademark application has been reviewed by a trademark examining attorney.  As part of that review, the assigned attorney has issued an official letter that you must respond to by the specified deadline or your application will be abandoned.  Please follow the steps below.

 

(1)  Read the official letter.

 

(2)  Direct questions about the contents of the Office action to the assigned attorney below. 

 

 

/Kathleen Lorenzo/

Kathleen Lorenzo

Trademark Examining Attorney

Law Office 109

Kathleen.Lorenzo@uspto.gov

571-272-5883

 

Direct questions about navigating USPTO electronic forms, the USPTO website, the application process, the status of your application, and/or whether there are outstanding deadlines or documents related to your file to the Trademark Assistance Center (TAC).

 

(3)  Respond within 6 months (or earlier, if required in the Office action) from February 24, 2020, using the Trademark Electronic Application System (TEAS).  The response must be received by the USPTO before midnight Eastern Time of the last day of the response period.  See the Office action for more information about how to respond

 

 

 

GENERAL GUIDANCE

·       Check the status of your application periodically in the Trademark Status & Document Retrieval (TSDR) database to avoid missing critical deadlines.

 

·       Update your correspondence email address, if needed, to ensure you receive important USPTO notices about your application.

 

·       Beware of misleading notices sent by private companies about your application.  Private companies not associated with the USPTO use public information available in trademark registrations to mail and email trademark-related offers and notices – most of which require fees.  All official USPTO correspondence will only be emailed from the domain “@uspto.gov.”

 

 

 


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