Offc Action Outgoing

THE OFFICIAL CATHOLIC DIRECTORY

Honeycomb Ventures, LLC

U.S. Trademark Application Serial No. 88424734 - THE OFFICIAL CATHOLIC DIRECTORY - 239872.5

To: Honeycomb Ventures, LLC (trademarks@troutman.com)
Subject: U.S. Trademark Application Serial No. 88424734 - THE OFFICIAL CATHOLIC DIRECTORY - 239872.5
Sent: August 23, 2019 12:50:50 PM
Sent As: ecom125@uspto.gov
Attachments:

United States Patent and Trademark Office (USPTO)

Office Action (Official Letter) About Applicant’s Trademark Application

 

U.S. Application Serial No. 88424734

 

Mark:  THE OFFICIAL CATHOLIC DIRECTORY

 

 

 

 

Correspondence Address: 

Austin Padgett, Esq.

TROUTMAN SANDERS LLP

600 PEACHTREE STREET NE, SUITE 3000

ATLANTA GA 30308

 

 

 

Applicant:  Honeycomb Ventures, LLC

 

 

 

Reference/Docket No. 239872.5

 

Correspondence Email Address: 

 trademarks@troutman.com

 

 

 

NONFINAL OFFICE ACTION

 

The USPTO must receive applicant’s response to this letter within six months of the issue date below or the application will be abandoned.  Respond using the Trademark Electronic Application System (TEAS).  A link to the appropriate TEAS response form appears at the end of this Office action. 

 

 

Issue date: August 23, 2019

 

INTRODUCTION

 

This Office action is supplemental to and supersedes the previous Office action issued on 08/01/2019 in connection with this application.  Based on information and/or documentation in applicant’s response, the trademark examining attorney now issues the following new refusal: Section 2(f) Acquired Distinctiveness claim is invalid.  See TMEP §§706, 711.02. 

In a previous Office action dated 08/01/2019, the trademark examining attorney refused registration of the applied-for mark based on the following:  Trademark Act Section 2(e)(1) Merely Descriptive, and failure to show the applied-for mark in use in commerce with any of the specified goods.  In addition, applicant was required to satisfy the following requirement:  submit additional information about the specimen.

The following is a SUMMARY OF ISSUES that applicant must address:

 

              NEW ISSUE:  Section 2(f) Acquired Distinctiveness

  MAINTAINED: Request for Information about Specimen

              MAINTAINED: Section 2(e)(1) Merely Descriptive

 

Applicant must respond to all issues raised in this Office action and the previous 08/01/2019 Office action, within six (6) months of the date of issuance of this Office action.  37 C.F.R. §2.62(a); see TMEP §711.02.  If applicant does not respond within this time limit, the application will be abandoned.  37 C.F.R. §2.65(a).

 

SECTION 2(f) ACQUIRED DISTINCTIVENESS

 

Applicant asserted a claim of acquired distinctiveness under Trademark Act Section 2(f) based on applicant’s use of the mark in commerce with applicant’s goods and/or services for five years prior to the date on which the claim is made.  See 15 U.S.C. §1052(f).  However, as the previously attached evidence demonstrates, the allegation of five years’ use is insufficient to show acquired distinctiveness because the applied-for mark is highly descriptive of applicant’s goods and/or services.  See In re La. Fish Fry Prods., Ltd., 797 F.3d 1332, 1336-37, 116 USPQ2d 1262, 1265 (Fed. Cir. 2015); Alacatraz Media Inc. v. Chesapeake Marine Tours Inc., 107 USPQ2d 1750, 1765 (TTAB 2013); TMEP §1212.05(a).  Applicant may respond by providing additional evidence of acquired distinctiveness.  

 

To the extent that applicant is claiming acquired distinctiveness based on ownership of a dead registration, a claim of acquired distinctiveness under Trademark Act Section 2(f) may not be based on a registration that is cancelled or expired.  37 C.F.R. §2.41(a)(1); In re Koninklijke Philips Elecs. N.V., 112 USPQ2d 1177, 1186 (TTAB 2014) (citing In re BankAmerica Corp., 229 USPQ 852, 853 (TTAB 1986)); TMEP §1212.04(d).

 

An applicant bears the burden of proving that a mark has acquired distinctiveness under Trademark Act Section 2(f).  In re La. Fish Fry Prods., Ltd., 797 F.3d 1332, 1335, 116 USPQ2d 1262, 1264 (Fed. Cir. 2015) (citing In re Steelbuilding.com, 415 F.3d 1293, 1297, 75 USPQ2d 1420, 1422 (Fed. Cir. 2005)); TMEP §1212.01.  “To show that a mark has acquired distinctiveness, an applicant must demonstrate that the relevant public understands the primary significance of the mark as identifying the source of a product or service rather than the product or service itself.”  In re Steelbuilding.com, 415 F.3d at 1297, 75 USPQ2d at 1422. 

 

In the present case, applicant’s claim of acquired distinctiveness based on five years’ use in commerce is insufficient to show acquired distinctiveness of the applied-for mark because applicant’s mark is highly descriptive. See Section 2(e)(1) Refusal section below.

 

To support the claim of acquired distinctiveness, applicant may respond by submitting other evidence.  See TMEP §1212.02(g).  Such evidence may include “advertising expenditures, sales success, length and exclusivity of use, unsolicited media coverage, and consumer studies (linking the name to a source).”  In re Change Wind Corp., 123 USPQ2d 1453, 1467 (TTAB 2017) (quoting In re Steelbuilding.com, 415 F.3d 1293, 1300, 75 USPQ2d 1420, 1424 (Fed. Cir. 2005)).  A showing of acquired distinctiveness need not consider all of these types of evidence; no single factor is determinative.  In re Steelbuilding.com, 415 F.3d at 1300, 75 USPQ2d at 1424; see TMEP §§1212.06 et seq.  Rather, the determination involves assessing all of the circumstances involving the use of the mark.  See In re Steelbuilding.com, 415 F.3d at 1300, 75 USPQ2d at 1424 (citing Thompson Med. Co., Inc. v. Pfizer Inc., 753 F.2d 208, 217, 225 USPQ2d 124, 131-32 (Fed. Cir. 1985)).

 

If applicant cannot submit additional evidence to support the claim of acquired distinctiveness, applicant may respond to the refusal by arguing in support of registration and/or amending the application to seek registration on the Supplemental Register.  See 15 U.S.C. §1091(a); 37 C.F.R. §§2.47, 2.75(a); TMEP §§801.02(b), 816.  If applicant amends the application to the Supplemental Register, applicant is not precluded from submitting evidence and arguments against this refusal.  TMEP §816.04.

 

Although applicant’s mark has been refused registration, applicant may respond to the refusal(s) by submitting evidence and arguments in support of registration.  However, if applicant responds to the refusal(s), applicant must also respond to the requirement(s) set forth below.

 

REQUEST FOR INFORMATION REGARDING PREVIOUSLY SUBMITTED SPECIMEN

 

Additional information/documentation required.  To permit proper examination of the application record for compliance with use in commerce requirements, applicant must respond to the following requests for information and documentation about the specimen submitted on 5/10/2019.  See 37 C.F.R. §2.61(b); TMEP §814.  A specimen must show the mark as used in commerce, which means use in the ordinary course of trade, and not merely to reserve a right in the trademark.  15 U.S.C. §§1051, 1052, 1127.  Because the specimen of record from 5/10/2019 appears to be digitally created or altered, or is otherwise a mock-up, further information is necessary to determine whether the specimen is in actual use in commerce.  For informational purposes, the examining attorney notes that the new specimen submitted on 08/05/2019 is acceptable as is, but is required to maintain and continue the requirement for the previously submitted specimen.

 

Answer for each specimen/photograph/image provided.  For any website source, provide a digital copy of the entire webpage from top to bottom, as rendered in an Internet browser, that includes the URL and access or print date.  TMEP §710.01(b) (citing In re I-Coat Co., 126 USPQ2d 1730, 1733 (TTAB 2018)). 

 

(1)        Identify the particular good(s) listed in the application for which the specimen(s) was submitted to show use of the mark.

 

(2)        Was the specimen created for submission with this application?  If so, specify the date each specimen was created.  If applicant obtained the image(s) of the goods shown in the specimen(s) from a third-party website, provide the URL of the website and a digital copy of relevant webpage(s) for each image.

 

(3)        Provide information about and examples of how applicant’s goods appear in the actual sales environment.

(a)        If sold in stores, provide a representative sample of the name(s) of the stores and of photographs showing the goods for sale in the named stores, such as photographs of the sales displays or goods on shelves with the mark. 

(b)        If sold online, provide a representative sample of the name(s) of the online retailers, the website URL(s) for each named retailer, and a digital copy of the webpages showing the goods for sale on the named website.

(c)        If sold in another type of sales environment (e.g., catalogs, trade shows), identify the environment and provide photographs and/or documentation showing the goods for sale in that environment. 

 

(4)        If the information in question (3) about how the goods appear in the actual sales environment is not available to applicant, please describe how applicant’s goods are sold or transported and provide photographs and other documentation showing how applicant’s mark appears on the goods and/or its packaging when the goods are sold or transported to or within the United States.

 

(5)        For each category of sales environment specified in response to questions (3) and (4), specify when the goods bearing the mark were first available for purchase within the United States, the date of the first sale of the goods to or within the United States, and whether the goods are still for sale to or within the United States in that environment.

 

(6)        For the goods identified in response to question (1), specify the dollar amount of sales with or within the United States and provide at least three invoices or other supporting documentation that show payments or other consideration made, redacting personal or private information of buyers as necessary.

 

Failure to comply with a request for information is grounds for refusing registration.  In re Harley, 119 USPQ2d 1755, 1757-58 (TTAB 2016); TMEP §814.  Merely stating that information is available on applicant’s website is an insufficient response and will not make the relevant information of record.  See In re Planalytics, Inc., 70 USPQ2d 1453, 1457-58 (TTAB 2004).

 

SECTION 2(e)(1) REFUSAL - MERELY DESCRIPTIVE

The refusal under Section 2(e)(1) is continued and maintained because the applied-for mark merely describes the purpose of applicant’s services.  Trademark Act Section 2(e)(1), 15 U.S.C. §1052(e)(1); see TMEP §§1209.01(b), 1209.03 et seq.

 

Applicant has applied to register the mark “THE OFFICIAL CATHOLIC DIRECTORY” in standard characters for use in connection with “reference books, namely, directories of statistics and information about the united states catholic church” in International Class 16.

 

Please see the previously attached definitions from the American Heritage Dictionary showing that the term “OFFICIAL” means “authorized by a proper authority,” and the attached definition from Merriam-Webster showing “CATHOLIC” means “or, relating to, or forming the church universal”.  Lastly, Merriam-Webster shows that the term “DIRECTORY” means “a book or collection of directions, rules, or ordinances” or “an alphabetical or classified list (as of names and addresses)”.  Therefore, these terms immediately convey the impression that applicant’s directory services provide verified information relating to the Catholic religion.  Additionally, many third parties use similar terms for services that are very similar to applicant’s goods.  See previously attached Wikipedia entry for “Catholic Directory”, at http://en.wikipedia.org/wiki/Catholic_Directory.  See also previously attached screenshots from third parties using similar language for their related services at http://www.catholicdirectory.org/ and http://www.thecatholicdirectory.com/.

 

In the context of the services, the terms OFFICIAL CATHOLIC DIRECTORY describes the purpose of the online information services that the applicant is providing; According to applicant’s own identification of services, applicant provides “online information about catholic religion in the United States.”  Generally, if the individual components of a mark retain their descriptive meaning in relation to the goods and/or services, the combination results in a composite mark that is itself descriptive and not registrable.  In re Fat Boys Water Sports LLC, 118 USPQ2d 1511, 1516 (TTAB 2016) (citing In re Tower Tech, Inc., 64 USPQ2d 1314, 1317-18 (TTAB (2002)); TMEP §1209.03(d); see, e.g., Apollo Med. Extrusion Techs., Inc. v. Med. Extrusion Techs., Inc., 123 USPQ2d 1844, 1851 (TTAB 2017) (holding MEDICAL EXTRUSION TECHNOLOGIES merely descriptive of medical extrusion goods produced by employing medical extrusion technologies); In re Cannon Safe, Inc., 116 USPQ2d 1348, 1351 (TTAB 2015) (holding SMART SERIES merely descriptive of metal gun safes); In re King Koil Licensing Co., 79 USPQ2d 1048, 1052 (TTAB 2006) (holding THE BREATHABLE MATTRESS merely descriptive of beds, mattresses, box springs, and pillows). 

 

Only where the combination of descriptive terms creates a unitary mark with a unique, incongruous, or otherwise nondescriptive meaning in relation to the goods and/or services is the combined mark registrable.  See In re Colonial Stores, Inc., 394 F.2d 549, 551, 157 USPQ 382, 384 (C.C.P.A. 1968); In re Positec Grp. Ltd., 108 USPQ2d 1161, 1162-63 (TTAB 2013).

 

In this case, both the individual components and the composite result are descriptive of applicant’s services and do not create a unique, incongruous, or nondescriptive meaning in relation to the services.  In the context of applicant’s services, the combined wording “THE OFFICIAL CATHOLIC DIRECTORY” mark immediately conveys the information that the applicant’s directory services provides authoritative information relating to the Catholic religion.

 

In view of the above, the applied-for mark is merely descriptive of the purpose and a characteristic of the applicant’s services, and therefore, the refusal under Section 2(e)(1) is continued and maintained.

 

RESPONSE GUIDELINES

 

 Response guidelines.  For this application to proceed, applicant must explicitly address each refusal and/or requirement in this Office action.  For a refusal, applicant may provide written arguments and evidence against the refusal, and may have other response options if specified above.  For a requirement, applicant should set forth the changes or statements.  Please see “Responding to Office Actions” and the informational video “Response to Office Action” for more information and tips on responding.

 

Please call or email the assigned trademark examining attorney with questions about this Office action.  Although the trademark examining attorney cannot provide legal advice or statements about applicant’s rights, the trademark examining attorney can provide applicant with additional explanation about the refusal(s) and/or requirement(s) in this Office action.  See TMEP §§705.02, 709.06.  Although the USPTO does not accept emails as responses to Office actions, emails can be used for informal communications and will be included in the application record.  See 37 C.F.R. §§2.62(c), 2.191; TMEP §§304.01-.02, 709.04-.05. 

 

TEAS PLUS OR TEAS REDUCED FEE (TEAS RF) APPLICANTS – TO MAINTAIN LOWER FEE, ADDITIONAL REQUIREMENTS MUST BE MET, INCLUDING SUBMITTING DOCUMENTS ONLINE:  Applicants who filed their application online using the lower-fee TEAS Plus or TEAS RF application form must (1) file certain documents online using TEAS, including responses to Office actions (see TMEP §§819.02(b), 820.02(b) for a complete list of these documents); (2) maintain a valid e-mail correspondence address; and (3) agree to receive correspondence from the USPTO by e-mail throughout the prosecution of the application.  See 37 C.F.R. §§2.22(b), 2.23(b); TMEP §§819, 820.  TEAS Plus or TEAS RF applicants who do not meet these requirements must submit an additional processing fee of $125 per class of goods and/or services.  37 C.F.R. §§2.6(a)(1)(v), 2.22(c), 2.23(c); TMEP §§819.04, 820.04.  However, in certain situations, TEAS Plus or TEAS RF applicants may respond to an Office action by authorizing an examiner’s amendment by telephone or e-mail without incurring this additional fee.  

 

 

How to respond.  Click to file a response to this nonfinal Office action  

 

 

Sasha Boshart Rios

/Sasha Boshart Rios/

Trademark Examining Attorney

Law Office 125

P:  (571)272-2616

Sasha.Rios@USPTO.GOV

 

 

RESPONSE GUIDANCE

  • Missing the response deadline to this letter will cause the application to abandon.  A response or notice of appeal must be received by the USPTO before midnight Eastern Time of the last day of the response period.  TEAS and ESTTA maintenance or unforeseen circumstances could affect an applicant’s ability to timely respond.  

 

 

 

U.S. Trademark Application Serial No. 88424734 - THE OFFICIAL CATHOLIC DIRECTORY - 239872.5

To: Honeycomb Ventures, LLC (trademarks@troutman.com)
Subject: U.S. Trademark Application Serial No. 88424734 - THE OFFICIAL CATHOLIC DIRECTORY - 239872.5
Sent: August 23, 2019 12:50:51 PM
Sent As: ecom125@uspto.gov
Attachments:

United States Patent and Trademark Office (USPTO)

 

USPTO OFFICIAL NOTICE

 

Office Action (Official Letter) has issued

on August 23, 2019 for

U.S. Trademark Application Serial No. 88424734

 

Your trademark application has been reviewed by a trademark examining attorney.  As part of that review, the assigned attorney has issued an official letter that you must respond to by the specified deadline or your application will be abandoned.  Please follow the steps below.

 

(1)  Read the official letter.

 

(2)  Direct questions about the contents of the Office action to the assigned attorney below. 

 

 

Sasha Boshart Rios

/Sasha Boshart Rios/

Trademark Examining Attorney

Law Office 125

P:  (571)272-2616

Sasha.Rios@USPTO.GOV

 

Direct questions about navigating USPTO electronic forms, the USPTO website, the application process, the status of your application, and/or whether there are outstanding deadlines or documents related to your file to the Trademark Assistance Center (TAC).

 

(3)  Respond within 6 months (or earlier, if required in the Office action) from August 23, 2019, using the Trademark Electronic Application System (TEAS).  The response must be received by the USPTO before midnight Eastern Time of the last day of the response period.  See the Office action for more information about how to respond.

 

 

 

GENERAL GUIDANCE

·         Check the status of your application periodically in the Trademark Status & Document Retrieval (TSDR) database to avoid missing critical deadlines.

 

·         Update your correspondence email address, if needed, to ensure you receive important USPTO notices about your application.

 

·         Beware of misleading notices sent by private companies about your application.  Private companies not associated with the USPTO use public information available in trademark registrations to mail and email trademark-related offers and notices – most of which require fees.  All official USPTO correspondence will only be emailed from the domain “@uspto.gov.”

 

 

 


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