UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO)
OFFICE ACTION (OFFICIAL LETTER) ABOUT APPLICANT’S TRADEMARK APPLICATION
U.S. APPLICATION SERIAL NO. 88424353
MARK: SHAQ LIFE
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CORRESPONDENT ADDRESS: |
CLICK HERE TO RESPOND TO THIS LETTER: http://www.gov.uspto.report/trademarks/teas/response_forms.jsp
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APPLICANT: Turner Broadcasting System, Inc.
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CORRESPONDENT’S REFERENCE/DOCKET NO: CORRESPONDENT E-MAIL ADDRESS: |
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OFFICE ACTION
TO AVOID ABANDONMENT OF APPLICANT’S TRADEMARK APPLICATION, THE USPTO MUST RECEIVE APPLICANT’S COMPLETE RESPONSE TO THIS LETTER WITHIN 6 MONTHS OF THE ISSUE/MAILING DATE BELOW. A RESPONSE TRANSMITTED THROUGH THE TRADEMARK ELECTRONIC APPLICATION SYSTEM (TEAS) MUST BE RECEIVED BEFORE MIDNIGHT EASTERN TIME OF THE LAST DAY OF THE RESPONSE PERIOD.
ISSUE/MAILING DATE: 6/4/2019
SECTION 2(d) REFUSAL – LIKELIHOOD OF CONFUSION
Here, the applicant’s mark is SHAQ LIFE (in standard characters) for “Audio visual recordings in all media, featuring entertainment in the nature of an on-going television series in the field of comedy, action, drama and adventure; downloadable television programming featuring comedy, action, drama and adventure distributed via the Internet and wireless communications” in International Class 9.
The registered marks are all owned by the same entity, and are as follows:
Trademark Act Section 2(d) bars registration of an applied-for mark that is so similar to a registered mark that it is likely consumers would be confused, mistaken, or deceived as to the commercial source of the goods and/or services of the parties. See 15 U.S.C. §1052(d). Likelihood of confusion is determined on a case-by-case basis by applying the factors set forth in In re E. I. du Pont de Nemours & Co., 476 F.2d 1357, 1361, 177 USPQ 563, 567 (C.C.P.A. 1973) (called the “du Pont factors”). In re i.am.symbolic, llc, 866 F.3d 1315, 1322, 123 USPQ2d 1744, 1747 (Fed. Cir. 2017). Only those factors that are “relevant and of record” need be considered. M2 Software, Inc. v. M2 Commc’ns, Inc., 450 F.3d 1378, 1382, 78 USPQ2d 1944, 1947 (Fed. Cir. 2006) (citing Shen Mfg. Co. v. Ritz Hotel Ltd., 393 F.3d 1238, 1241, 73 USPQ2d 1350, 1353 (Fed. Cir. 2004)); see In re Inn at St. John’s, LLC, 126 USPQ2d 1742, 1744 (TTAB 2018).
Although not all du Pont factors may be relevant, there are generally two key considerations in any likelihood of confusion analysis: (1) the similarities between the compared marks and (2) the relatedness of the compared goods and/or services. See In re i.am.symbolic, llc, 866 F.3d at 1322, 123 USPQ2d at 1747 (quoting Herbko Int’l, Inc. v. Kappa Books, Inc., 308 F.3d 1156, 1164-65, 64 USPQ2d 1375, 1380 (Fed. Cir. 2002)); Federated Foods, Inc. v. Fort Howard Paper Co.,544 F.2d 1098, 1103, 192 USPQ 24, 29 (C.C.P.A. 1976) (“The fundamental inquiry mandated by [Section] 2(d) goes to the cumulative effect of differences in the essential characteristics of the goods [or services] and differences in the marks.”); TMEP §1207.01.
Similarity of the Marks
The respective marks, SHAQ LIFE, SHAQ FU, SHAQ’S ALL STAR COMEDY JAM, SHAQ, and SHAQUILLE O’NEAL, all share the identical dominant wording “SHAQ”, or the same identical reference to Shaquille O’Neal.
In the present case, SHAQ LIFE, SHAQ FU, SHAQ’S ALL STAR COMEDY JAM, SHAQ, and SHAQUILLE O’NEAL, all create the same overall commercial impression. All share the identical dominant wording or prefix “SHAQ”. While the ‘074 registration is for SHAQUILLE O’NEAL, the applicant’s use of SHAQ, undoubtedly refers to Shaquille O’Neal (see attached screenshot from Deadline, showing that applicant’s show is about Shaquille O’Neal). Thus, because the dominant feature of each of the marks above is essentially identical and refers to Shaquille O’Neal, the applicant’s mark is confusingly similar with the registrant’s marks.
Similarity of the Goods and Services
The applicant’s downloadable television show featuring comedy, action, drama, and adventure is closely related to the registrant’s downloadable and non-downloadable entertainment programs and personal appearances by a celebrity and athlete because both parties offer entertainment shows which are commonly offered in downloadable and non-downloadable format, and celebrities and athletes also commonly have entertainment shows.
All of these shows, which feature athletes, musicians, or celebrities, are viewable as either streaming through online sources, or allowed to be downloaded via multiple sources.
Thus, applicant’s and registrant’s goods and services are considered related for likelihood of confusion purposes. See, e.g., In re Davey Prods. Pty Ltd., 92 USPQ2d 1198, 1202-04 (TTAB 2009); In re Toshiba Med. Sys. Corp., 91 USPQ2d 1266, 1268-69, 1271-72 (TTAB 2009).
Thus, upon encountering SHAQ LIFE used on a downloadable tv show, and the registered marks, SHAQ FU, SHAQ’S ALL STAR COMEDY JAM, SHAQ, and SHAQUILLE O’NEAL, used on downloadable and non-downloadable entertainment programs and personal appearances by a celebrity and athlete, consumers are likely to be confused and mistakenly believe that the applicant’s gods emanate from the same source as the registrant’s goods and services.
Applicant should note the following additional ground for refusal.
SECTION 2(a) REFUSAL – FALSE CONNECTION
(1) The mark sought to be registered is the same as, or a close approximation of, the name or identity previously used by another person or institution.
(2) The mark would be recognized as such, in that it points uniquely and unmistakably to that person or institution.
(3) The person or institution identified in the mark is not connected with the goods sold or services performed by applicant under the mark.
(4) The fame or reputation of the named person or institution is of such a nature that a connection with such person or institution would be presumed when applicant’s mark is used on its goods and/or services.
In re Pedersen, 109 USPQ2d at 1188-89; In re Jackson Int’l Trading Co., 103 USPQ2d 1417, 1419 (TTAB 2012); TMEP §1203.03(c)(i); see also Univ. of Notre Dame du Lac v. J.C. Gourmet Food Imps. Co., 703 F.2d 1372, 1375-77, 217 USPQ 505, 508-10 (Fed. Cir. 1983) (providing foundational principles for the current four-part test used to determine the existence of a false connection).
The mark is the name or identify of another person
The wording “SHAQ” in the applied for mark is the same name of Shaq, full name Shaquille O’Neal, a world renowned basketball player. See the attached screenshots form Wikipedia, Ring, USA Today, CBS, and Today, referencing Shaq.
The mark would point to Shaq
Given that Shaq is “considered one of the greatest players in NBA history” (see previous attached screenshot from Wikipedia), has hosted different television shows including Saturday Night Live, a reality show on ABC titled Shaq’s Big Challenge, acted in the movie Kazaam, and has appeared in numerous commercials, such as the attached screenshot from an IcyHot commercial, Shaq is undoubtedly reached a level of fame across numerous platforms and media, that when people hear or see the name “Shaq”, they would immediately think of Shaquille O’Neal.
Shaq is not connected to the goods
Based on the evidence of record, there is no indication that Shaq has consented to the use of his name, or is in any other way connected with the application.
Consumers would assume Shaq is connected to the goods
Because of the fame and notoriety of Shaq, and the fact that Shaq has appeared on TV in different roles, consumers would assume that an entertainment program that includes “SHAQ” in the name of the program, would assume that Shaq is connected with the goods.
Therefore, based on the above evidence, the application is properly refused under Section 2(a) of the Trademark Act.
Applicant should also note the final refusal below.
SECTION 2(c) REFUSAL – NAME OF AN INDIVIDUAL
As discussed in the Section 2(a) refusal above, “SHAQ” is a commonly used short form name to refer to basketball hall of fame member Shaquille O’Neal. Additionally, as discussed above, Shaq is so well known that the public would reasonably assume a connection with the goods in the instant application. Therefore, the application is properly refused under Section 2(c) of the Trademark Act.
Consent Statement – Advisory
The refusal under Section 2(c) will be withdrawn if applicant provides both of the following:
(1) A statement that the name shown in the mark identifies “SHAQUILLE O’NEAL”, a living individual whose consent is of record. If the name represents that of a pseudonym, stage name, title and name combination, or nickname, applicant must include a statement that “SHAQ” identifies the nickname of “SHAQUILLE O’NEAL”, a living individual whose consent is of record.
(2) A written consent, personally signed by the individual whose name, signature, or portrait appears in the mark, authorizing applicant to register the identifying matter as a trademark and/or service mark with the USPTO; for example, an applicant may use, if applicable, the following: “I, “SHAQUILLE O’NEAL”, consent to the use and registration of my name, “SHAQ”, as a trademark and/or service mark with the USPTO.”
See TMEP §§813, 813.01(a), 1206.04(a).
Applicant is advised that the written consent must include a statement of the party’s consent to applicant’s registration, and not just the use, of the identifying matter as a trademark. See Krause v. Krause Publ’ns, Inc., 76 USPQ2d 1904, 1912-13 (TTAB 2005); In re New John Nissen Mannequins, 227 USPQ 569, 571 (TTAB 1985); TMEP §1206.04(a).
Response guidelines. For this application to proceed, applicant must explicitly address each refusal and/or requirement in this Office action. For a refusal, applicant may provide written arguments and evidence against the refusal, and may have other response options if specified above. For a requirement, applicant should set forth the changes or statements. Please see “Responding to Office Actions” and the informational video “Response to Office Action” for more information and tips on responding.
TEAS PLUS OR TEAS REDUCED FEE (TEAS RF) APPLICANTS – TO MAINTAIN LOWER FEE, ADDITIONAL REQUIREMENTS MUST BE MET, INCLUDING SUBMITTING DOCUMENTS ONLINE: Applicants who filed their application online using the lower-fee TEAS Plus or TEAS RF application form must (1) file certain documents online using TEAS, including responses to Office actions (see TMEP §§819.02(b), 820.02(b) for a complete list of these documents); (2) maintain a valid e-mail correspondence address; and (3) agree to receive correspondence from the USPTO by e-mail throughout the prosecution of the application. See 37 C.F.R. §§2.22(b), 2.23(b); TMEP §§819, 820. TEAS Plus or TEAS RF applicants who do not meet these requirements must submit an additional processing fee of $125 per class of goods and/or services. 37 C.F.R. §§2.6(a)(1)(v), 2.22(c), 2.23(c); TMEP §§819.04, 820.04. However, in certain situations, TEAS Plus or TEAS RF applicants may respond to an Office action by authorizing an examiner’s amendment by telephone or e-mail without incurring this additional fee.
/Kyle Aurand/
Kyle Aurand
Examining Attorney
Law Office 126
(571) 270-3039
kyle.aurand@uspto.gov
TO RESPOND TO THIS LETTER: Go to http://www.gov.uspto.report/trademarks/teas/response_forms.jsp. Please wait 48-72 hours from the issue/mailing date before using the Trademark Electronic Application System (TEAS), to allow for necessary system updates of the application. For technical assistance with online forms, e-mail TEAS@uspto.gov. For questions about the Office action itself, please contact the assigned trademark examining attorney. E-mail communications will not be accepted as responses to Office actions; therefore, do not respond to this Office action by e-mail.
All informal e-mail communications relevant to this application will be placed in the official application record.
WHO MUST SIGN THE RESPONSE: It must be personally signed by an individual applicant or someone with legal authority to bind an applicant (i.e., a corporate officer, a general partner, all joint applicants). If an applicant is represented by an attorney, the attorney must sign the response.
PERIODICALLY CHECK THE STATUS OF THE APPLICATION: To ensure that applicant does not miss crucial deadlines or official notices, check the status of the application every three to four months using the Trademark Status and Document Retrieval (TSDR) system at http://tsdr.gov.uspto.report/. Please keep a copy of the TSDR status screen. If the status shows no change for more than six months, contact the Trademark Assistance Center by e-mail at TrademarkAssistanceCenter@uspto.gov or call 1-800-786-9199. For more information on checking status, see http://www.gov.uspto.report/trademarks/process/status/.
TO UPDATE CORRESPONDENCE/E-MAIL ADDRESS: Use the TEAS form at http://www.gov.uspto.report/trademarks/teas/correspondence.jsp.