TEAS RF New Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 88416826

Filing Date: 05/06/2019

To the Commissioner for Trademarks:

MARK: SERVICE FIRST (Standard Characters, see mark)
The literal element of the mark consists of SERVICE FIRST.
The mark consists of standard characters, without claim to any particular font style, size, or color.

The applicant, Service First, Inc., a corporation of Delaware, having an address of
      2 Peter Cooper Rd, Apt. 11B
      New York, New York 10010
      United States

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 014:  Jewelry, including diamond jewelry, jewelry plated with precious metals, gemstone jewelry, necklaces, earrings, bracelets, rings, jewelry chains, jewelry charms, jewelry pendants, costume jewelry, hair jewelry, arm cuffs, dog tags for wear by humans for decorative purposes, brooches, body jewelry, jewelry cases, jewelry boxes, jewelry rolls, jewelry dishes, jewelry organizers, lapel pins, watches, cuff links, tie-clips
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

       International Class 035:  Retail and online store services featuring jewelry and jewelry-related accessories
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.


The applicant's current Attorney Information:
      Lindsay B. Allen and Britt L. Anderson, Craig A. Beaker, Stefan B. Blum, Craig C. Bradley, Jared H. Bryant, Ai-Tang I. Chang, L. Omar Cojulun, Sabrina J. Danielson, Colleen M. Ganin, Alexander J.A. Garcia, Daniel J. Glenn, Mark S. Goodrich, Lynne E. Graybeal, Patchen M. Haggerty, John P. Halski, Thomas L. Holt, Jason S. Howell, Kacey Kell, Lisa K. Koenig, Elizabeth A. Kristoferson, Kirstin E. Larson, Winfield B. Martin, Alicia A. Matusheski, Vicki Y. Nee, Lisa T. Oratz, Scott J. Palmer, Seth H. Reagan, Heidi L. Sachs, Grace Han Stanton, James L. Vana, Fabricio Vayra and Robert G. Woolston of Perkins Coie LLP      1201 Third Avenue, Suite 4900
      Seattle, Washington 98101
      United States
      pctrademarks@perkinscoie.com (authorized)
The attorney docket/reference number is 132358.4000.

The applicant's current Correspondence Information:

Lindsay B. Allen

Perkins Coie LLP

1201 Third Avenue, Suite 4900

Seattle, Washington 98101

pctrademarks@perkinscoie.com (authorized) E-mail Authorization: I authorize the USPTO to send e-mail correspondence concerning the application to the applicant, the applicant's attorney, or the applicant's domestic representative at the e-mail address provided in this application. I understand that a valid e-mail address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Reduced Fee status and a requirement to submit an additional processing fee of $125 per international class of goods/services.

A fee payment in the amount of $550 has been submitted with the application, representing payment for 2 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Michael M. Burns/   Date: 05/05/2019
Signatory's Name: Michael M. Burns
Signatory's Position: President and Chief Executive Officer
Payment Sale Number: 88416826
Payment Accounting Date: 05/06/2019

Serial Number: 88416826
Internet Transmission Date: Mon May 06 12:49:02 EDT 2019
TEAS Stamp: USPTO/BAS-XX.XX.XXX.XXX-2019050612490265
7401-88416826-620a6e99c5ec32c3dafdf39535
5033bd9c69e81183156b7e0c60ae95911643d-CC
-11863-20190430101236282209