To: | Simplipur (mrichter@richtertrademarks.com) |
Subject: | U.S. Trademark Application Serial No. 88403709 - APPESTAT - N/A |
Sent: | December 19, 2019 06:47:29 PM |
Sent As: | ecom121@uspto.gov |
Attachments: | Attachment - 1 Attachment - 2 Attachment - 3 Attachment - 4 Attachment - 5 Attachment - 6 Attachment - 7 Attachment - 8 Attachment - 9 Attachment - 10 Attachment - 11 Attachment - 12 Attachment - 13 Attachment - 14 Attachment - 15 Attachment - 16 Attachment - 17 Attachment - 18 |
United States Patent and Trademark Office (USPTO)
Office Action (Official Letter) About Applicant’s Trademark Application
U.S. Application Serial No. 88403709
Mark: APPESTAT
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Correspondence Address:
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Applicant: Simplipur
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Reference/Docket No. N/A
Correspondence Email Address: |
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FINAL OFFICE ACTION
The USPTO must receive applicant’s response to this letter within six months of the issue date below or the application will be abandoned. Respond using the Trademark Electronic Application System (TEAS) and/or Electronic System for Trademark Trials and Appeals (ESTTA). A link to the appropriate TEAS response form and/or to ESTTA for an appeal appears at the end of this Office action.
Issue date: December 19, 2019
This Office action is in response to applicant’s communication filed on December 12, 2019.
In a previous Office action(s) dated July 9, 2019, the trademark examining attorney refused registration of the applied-for mark based on the following: Trademark Act Section 2(e)(1) for mere descriptiveness.
The trademark examining attorney maintains and now makes FINAL the refusal below. See 37 C.F.R. §2.63(b); TMEP §714.04.
SUMMARY OF ISSUES MADE FINAL that applicant must address:
SECTION 2(e)(1) REFUSAL—MERELY DESCRIPTIVE
Applicant's mark is “APPESTAT” for use with “natural weight management supplements” in Class 5.
In its December 12, 2019 response, applicant argues that the applied-for mark “APPESTAT” is not descriptive because the dictionary evidence provided by the trademark examining attorney in the first Office action is incorrect and the term “appestat” has a meaning other than the meaning provided by the trademark examining attorney. Further, the applicant argues that the term is not well-known and is not commonly used in the field as it has not been proven to exist. See applicant's response at Page 2. The trademark examining attorney respectfully disagrees.
Whether the region of the brain which applicant's goods are used to treat has been proven to exist is not controlling on the issue of descriptiveness. Rather, descriptiveness is determined in relation to an applicant’s goods, the context in which the mark is being used, and the possible significance the mark would have to the average purchaser because of the manner of its use or intended use. See In re The Chamber of Commerce of the U.S., 675 F.3d 1297, 1300, 102 USPQ2d 1217, 1219 (Fed. Cir. 2012) (citing In re Bayer Aktiengesellschaft, 488 F.3d 960, 963-64, 82 USPQ2d 1828, 1831 (Fed. Cir. 2007)); TMEP §1209.01(b). Descriptiveness of a mark is not considered in the abstract. In re Bayer Aktiengesellschaft, 488 F.3d at 963-64, 82 USPQ2d at 1831.
In this case, the evidence attached to the first Office action from Lexico shows that the word “appestat” refers to “the region of the hypothalamus of the brain which is believed to control a person's appetite for food.” Additionally, the dictionary evidence provided by the applicant in its response indicates that “appestat” refers to a presumed or hypothetical region in the brain that functions to adjust or regulate appetite. See dictionary evidence in applicant's response at Pages 3-9. Moreover, the evidence attached to the current Office action from Lexis Nexis, Mosby’s Medical Dictionary, and PCC Community Markets shows the term “appestat” used by a variety of sources to refer to a region of the brain that affects appetite; note that webpages, websites, and dictionaries are generally competent sources for determining how the public perceives the mark in connection with applicant’s goods. See In re N.C. Lottery, 866 F.3d 1363, 1367-68, 123 USPQ2d 1707, 1709-10 (Fed. Cir. 2017); In re Nett Designs, Inc., 236 F.3d 1339, 1341, 57 USPQ2d 1564, 1566 (Fed. Cir. 2001) (citing In re Bed & Breakfast Registry, 791 F.2d 157, 160, 229 USPQ 818, 819 (Fed. Cir. 1986)); TMEP §1209.01(b). As this term appears in at least four dictionary sources and across multiple websites and webpages, it follows that the term is indeed well-known and commonly understood as referring to a region of the brain.
Applicant also argues that the evidence provided by the trademark examining attorney is insufficient because the webpages shown in the evidence are “old” and products are not currently available. See applicant's response at Page 2. The trademark examining attorney respectfully disagrees.
Moreover, the evidence attached to the current Office action from Bee Pollen Hub, Finish Line, One Wellness, and Herbal Connection show that the term “appestat” is commonly used in connection with weight management supplements; the evidence showing descriptive use of the term “appestat” by third-parties in connection with supplements is incorporated herein by reference.
Applicant also argues that the term “appestat” is not merely description since it is a double entendre. See applicant's response at Page 2. The trademark examining attorney respectfully disagrees.
A mark that comprises a “double entendre” will not be refused registration as merely descriptive if one of its meanings is not merely descriptive in relation to the goods and/or services. TMEP §1213.05(c). However, the multiple meanings that make an expression a “double entendre” must be well-recognized by the public and readily apparent from the mark itself. See In re Calphalon Corp., 122 USPQ2d 1153, 1163-64 (TTAB 2017) (quoting TMEP §1213.05(c)) (finding SHARPIN not a double entendre in relation to cutlery knife blocks with built-in sharpeners and affirming descriptiveness refusal); In re Brown-Forman Corp., 81 USPQ2d 1284, 1287 (TTAB 2006) (finding GALA ROUGE not a double entendre in relation to wines and affirming disclaimer of ROUGE); In re The Place, Inc., 76 USPQ2d 1467, 1470-71 (TTAB 2005) (finding THE GREATEST BAR not a double entendre in relation to restaurant and bar services and affirming descriptiveness refusal).
In this case, the alleged double entendre created by the word “appestat” is neither well-recognized by the public, as applicant has not provided any evidence indicating such, nor readily apparent from the mark itself, as the mark is merely comprised of the known and defined term “appestat”. Thus, the applied-for mark is not a double entendre.
Lastly, the applicant argues that the applied-for mark is suggestive rather than descriptive. See applicant's response at Page 2. The trademark examining attorney respectfully disagrees.
Here, the evidence attached to the first Office action and the registrant's response clearly indicates that the term “appestat” has a commonly known meaning which refers to a region of the brain that regulates one’s appetite. When used in connection with weight management supplements, then, the applied-for mark immediately and directly conveys information about the goods, namely, that the goods are nutritional weight management supplements that are used to promote weight loss and/or management by affecting the appestat to decrease the desire for food or to decrease one’s appetite.
Because the applied-for mark is merely descriptive of applicant's goods, refusal to register the applied-for mark is made FINAL under Section 2(e)(1) of the Trademark Act.
Applicant should additionally note the advisory below.
SUPPLEMENTAL REGISTER—ADVISORY
If applicant files an acceptable allegation of use and also amends to the Supplemental Register, the application effective filing date will be the date applicant met the minimum filing requirements under 37 C.F.R. §2.76(c) for an amendment to allege use. TMEP §§816.02, 1102.03; see 37 C.F.R. §2.75(b). In addition, the undersigned trademark examining attorney will conduct a new search of the USPTO records for conflicting marks based on the later application filing date. TMEP §§206.01, 1102.03.
TEAS PLUS OR TEAS REDUCED FEE (TEAS RF) APPLICANTS – TO MAINTAIN LOWER FEE, ADDITIONAL REQUIREMENTS MUST BE MET, INCLUDING SUBMITTING DOCUMENTS ONLINE: Applicants who filed their application online using the lower-fee TEAS Plus or TEAS RF application form must (1) file certain documents online using TEAS, including responses to Office actions (see TMEP §§819.02(b), 820.02(b) for a complete list of these documents); (2) maintain a valid e-mail correspondence address; and (3) agree to receive correspondence from the USPTO by e-mail throughout the prosecution of the application. See 37 C.F.R. §§2.22(b), 2.23(b); TMEP §§819, 820. TEAS Plus or TEAS RF applicants who do not meet these requirements must submit an additional processing fee of $125 per class of goods and/or services. 37 C.F.R. §§2.6(a)(1)(v), 2.22(c), 2.23(c); TMEP §§819.04, 820.04. However, in certain situations, TEAS Plus or TEAS RF applicants may respond to an Office action by authorizing an examiner’s amendment by telephone or e-mail without incurring this additional fee.
How to respond. Click to file a request for reconsideration of this final Office action that fully resolves all outstanding requirements and refusals and/or click to file a timely appeal to the Trademark Trial and Appeal Board (TTAB) with the required filing fee(s).
/Justine N. Burke/
Justine N. Burke
Trademark Examining Attorney
Law Office 121
571-270-1631
Justine.Burke@uspto.gov
RESPONSE GUIDANCE