TEAS RF New Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 88400918

Filing Date: 04/24/2019

To the Commissioner for Trademarks:

MARK: AIDA (Standard Characters, see mark)
The literal element of the mark consists of AIDA.
The mark consists of standard characters, without claim to any particular font style, size, or color.

The applicant, Pearson Education, Inc., a corporation of Delaware, having an address of
      5601 Green Valley Drive
      Bloomington, Minnesota 55437
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 009:  Downloadable mobile applications using artificial intelligence for use by instructors, learners and administrators for teaching, learning and tutoring in various disciplines; computer software using artificial intelligence for use by instructors, learners and administrators for teaching, learning and tutoring in various disciplines; downloadable mobile applications and computer software using artificial intelligence in the field of personalized learning.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

       International Class 038:  Provision of chat rooms on the Internet; telecommunications, namely, sending messages; streaming of data; providing telecommunication connections to the Internet; transmission of video-on-demand footage; wireless broadcasting services; streaming of audio, visual and audiovisual content via a global computer network; electronic transmission and streaming of digital content for others via a global and local computer network; transmission of videos on demand; broadcasting of video and audio programs over the Internet; broadcasting services and providing of telecommunication access to video and audio content provided via an on-demand online service; telecommunication services, namely, transmission of voice, data, graphics, images, audio and video provided via telecommunication networks, wireless communication networks and the Internet; telecommunication services, namely, transmission of podcasts.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

       International Class 041:  Educational services, namely, providing tutoring, teaching and personal coaching services in various disciplines; educational services, namely, tutoring, teaching and personal coaching services in various disciplines using artificial intelligence; educational services, namely personalized learning services in various disciplines using artificial intelligence.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

       International Class 042:  Providing temporary use of non-downloadable computer software with artificial intelligence for use by instructors, learners and administrators for teaching, learning and tutoring in various disciplines; providing temporary use of non-downloadable computer software for use in providing an online tutoring platform with artificial intelligence for use by instructors, learners and administrators in various disciplines; providing temporary use of non-downloadable computer software with artificial intelligence in the field of personalized learning.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.


Translation
The wording AIDA has no meaning in a foreign language.

Significance of wording, letter(s), or numeral(s)
AIDA appearing in the mark has no significance nor is it a term of art in the relevant trade or industry or as used in connection with the goods/services listed in the application, or any geographical significance.

The applicant's current Correspondence Information:

Alisa Key, Esq.

Pearson Legal Dept.       5601 Green Valley Drive

Bloomington, Minnesota 55437

952-681-3000(phone)

952-681-3066(fax)

docket.trademarks@pearson.com;alisa.key@pearson.com; julie.schaffer@pearson.com (authorized) E-mail Authorization: I authorize the USPTO to send e-mail correspondence concerning the application to the applicant, the applicant's attorney, or the applicant's domestic representative at the e-mail address provided in this application. I understand that a valid e-mail address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Reduced Fee status and a requirement to submit an additional processing fee of $125 per international class of goods/services.

The docket/reference number is AIDA.
A fee payment in the amount of $1100 has been submitted with the application, representing payment for 4 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Alisa Key/   Date: 04/24/2019
Signatory's Name: Alisa Key, Esq.
Signatory's Position: Senior Counsel - VA Bar Member
Payment Sale Number: 88400918
Payment Accounting Date: 04/25/2019

Serial Number: 88400918
Internet Transmission Date: Wed Apr 24 18:31:38 EDT 2019
TEAS Stamp: USPTO/BAS-XX.XX.XXX.XXX-2019042418313899
9123-88400918-620ed9186e62ac59ac63676c65
1a1b4ea5fec4e9880483da22b139fc9a29b2ff7c
3-CC-5337-20190424181535006725