TEAS RF New Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 88381848

Filing Date: 04/11/2019

To the Commissioner for Trademarks:

MARK: MERCHUAL REALITY (Standard Characters, see mark)
The literal element of the mark consists of MERCHUAL REALITY.
The mark consists of standard characters, without claim to any particular font style, size, or color.

The applicant, Flaregun, Inc., a corporation of California, having an address of
      28310 Roadside Dr.
      Agoura Hills, California 91301
      United States

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 035:  providing augmented reality interface for online marketplaces for sellers of goods and/or services; facilitating the exchange and sale of services and products of third parties via computer and communication networks, namely for point-of-sale systems and devices with a microprocessor; business and advertising services, namely, managing, tracking, analyzing, reporting, measuring, optimizing electronic payment transaction data for others, aggregating customer use behavior and creating a metrics profile for each user to provide relevant information and delivering such content in augmented reality interface by creating a metrics profile for each user; and marketing, advertising and promotion services, namely, providing information regarding discounts, coupons, rebates, vouchers, links to retail websites of others, and special offers for the goods and services of others.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

       International Class 009:  Computer application software for mobile phones, namely, software for using augmented reality, GPS 3D mapping, and near field communication to visually locate, view and purchase products and services in concerts, sports events, conventions, theme parks, casinos, and any public gathering; Computer application software for augmented reality graphical interface representation of a user's mobile device using GPS location over a camera-based computer vision interface; Computer application software, namely, embedded firmware and software for point-of-sale hardware systems providing an interface with any device with a microprocessor for mobile devices, laptops and tablets; Computer application software, namely, providing software that allows users to interact with physical and virtual content, products and merchandise based on the user location; and Computer application software, namely applying machine learning to deliver data for augmented reality interface for online sellers.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

       International Class 036:  Financial services, namely, providing electronic payment transfer services for others.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.


The applicant's current Attorney Information:
      Joleen Winther Hughes and Kelly Lawton of Hughes Media Law Group PC      2003 Western Ave., Ste. 460
      Seattle, Washington 98121
      United States
      206-774-0879(phone)
      trademarks@hmlglaw.com (authorized)

The applicant's current Correspondence Information:

Joleen Winther Hughes

Hughes Media Law Group PC

2003 Western Ave., Ste. 460

Seattle, Washington 98121

206-774-0879(phone)

trademarks@hmlglaw.com (authorized) E-mail Authorization: I authorize the USPTO to send e-mail correspondence concerning the application to the applicant, the applicant's attorney, or the applicant's domestic representative at the e-mail address provided in this application. I understand that a valid e-mail address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Reduced Fee status and a requirement to submit an additional processing fee of $125 per international class of goods/services.

A fee payment in the amount of $825 has been submitted with the application, representing payment for 3 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Kelly Lawton/   Date: 04/11/2019
Signatory's Name: Kelly Lawton
Signatory's Position: Attorney of Record, Washington State Bar Member
Payment Sale Number: 88381848
Payment Accounting Date: 04/12/2019

Serial Number: 88381848
Internet Transmission Date: Thu Apr 11 16:34:58 EDT 2019
TEAS Stamp: USPTO/BAS-XX.XX.XXX.XXX-2019041116345856
4098-88381848-6201c12dabbf7dbe92958b498f
d14c07d4b6e8f8d3aab7d6d37cf6b86317da-CC-
5097-20190411162518623794