MERCHUAL REALITY

Mark For: MERCHUAL REALITY™ trademark registration is intended to cover the categories of downloadable computer application software for mobile phones, namely, software for using augmented reality, GPS 3D mapping, and near field communication to visually locate, view and purchase products and services in concerts, sports events, conventions, theme parks, casinos, and any public gathering in the nature of entertainment or education; downloadable computer application software for augmented reality graphical interface representation of a user's mobile device using GPS location over a camera-based computer vision interface; downloadable computer application software, namely, embedded firmware and recorded software for point-of-sale hardware systems comprised of point-of-sale- terminals for processing payments by providing an interface with any device with a microprocessor for mobile devices, laptops and tablets; downloadable computer application software, namely, providing software that allows users to interact with physical and virtual content, products and merchandise based on the user location; and downloadable computer application software, namely, applying machine learning to deliver data for augmented reality interface for online sellers. [all]

Status

2020-06-12 UTC
⟳ Refresh

LIVE APPLICATION Published for Opposition

Research	OneLook Acronym Finder
Serial Number	88381848
Mark Literal Elements	MERCHUAL REALITY
Mark Drawing Type	4 - STANDARD CHARACTER MARK
Mark Type	TRADEMARK. SERVICE MARK
Register	PRINCIPAL
Current Location	INTENT TO USE SECTION 2020-03-31
Basis	1(b)
Class Status	ACTIVE
Primary US Classes	021: Electrical Apparatus, Machines and Supplies 023: Cutlery, Machinery, Tools and Parts Thereof 026: Measuring and Scientific Appliances 036: Musical Instruments and Supplies 038: Prints and Publications
Primary International Class	009 - Primary Class (Electrical and scientific apparatus) Scientific, nautical, surveying, electric, photographic, cinematographic, optical, weighing, measuring, signaling, checking (supervision), lifesaving and teaching apparatus and instruments; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire-extinguishing apparatus.
Filed Use	No
Current Use	No
Intent To Use	Yes
Filed ITU	Yes
44D Filed	No
44E Current	No
66A Current	No
Current Basis	No
No Basis	No
Attorney Name	Joleen Winther Hughes
Law Office Assigned	L90
Employee Name	WLODARCZYK, CAROLYN A

Timeline

IC 009. US 021 023 026 036 038. G & S: Downloadable computer application software for mobile phones, namely, software for using augmented reality, GPS 3D mapping, and near field communication to visually locate, view and purchase products and services in concerts, sports events, conventions, theme parks, casinos, and any public gathering in the nature of entertainment or education; downloadable computer application software for augmented reality graphical interface representation of a user's mobile device using GPS location over a camera-based computer vision interface; downloadable computer application software, namely, embedded firmware and recorded software for point-of-sale hardware systems comprised of point-of-sale- terminals for processing payments by providing an interface with any device with a microprocessor for mobile devices, laptops and tablets; downloadable computer application software, namely, providing software that allows users to interact with physical and virtual content, products and merchandise based on the user location; and downloadable computer application software, namely, applying machine learning to deliver data for augmented reality interface for online sellers
IC 035. US 100 101 102. G & S: Providing a website featuring an online marketplace providing an augmented reality interface for buyers and sellers of goods and/or services; facilitating the exchange and sale of services and products of third parties via computer and communication networks namely, operating an on-line marketplace for sellers and buyers of goods and/or services; business and advertising services, namely, managing, tracking, analyzing, reporting, measuring, optimizing electronic payment transaction data for others, aggregating customer use behavior and creating a metrics profile for each user to provide relevant information and delivering such content in augmented reality interface by creating a metrics profile for each user; and marketing, advertising and promotion services, namely, providing information regarding discounts, coupons, rebates, vouchers, links to retail websites of others, and special offers for the goods and services of others
IC 036. US 100 101 102. G & S: Financial services, namely, providing electronic payment transfer services for others in the nature of processing and subsequent transmission of bill payment data; financial transaction services, namely, providing secure commercial transactions via computer and communication networks utilizing point of sale systems and devices with a microprocessor in the nature of a mobile device with payment options at a point of sale