To: | Electrolux Home Products, Inc. (ray.ashburg@electrolux.com) |
Subject: | U.S. TRADEMARK APPLICATION NO. 88373537 - WHAT2WEAR - ID-211/60730 |
Sent: | 4/30/2019 5:17:43 PM |
Sent As: | ECOM121@USPTO.GOV |
Attachments: | Attachment - 1 Attachment - 2 Attachment - 3 Attachment - 4 Attachment - 5 Attachment - 6 Attachment - 7 Attachment - 8 Attachment - 9 Attachment - 10 Attachment - 11 Attachment - 12 Attachment - 13 Attachment - 14 Attachment - 15 Attachment - 16 Attachment - 17 Attachment - 18 Attachment - 19 Attachment - 20 Attachment - 21 Attachment - 22 Attachment - 23 Attachment - 24 Attachment - 25 Attachment - 26 Attachment - 27 Attachment - 28 Attachment - 29 Attachment - 30 Attachment - 31 Attachment - 32 Attachment - 33 Attachment - 34 Attachment - 35 Attachment - 36 Attachment - 37 Attachment - 38 Attachment - 39 Attachment - 40 Attachment - 41 Attachment - 42 Attachment - 43 Attachment - 44 Attachment - 45 Attachment - 46 Attachment - 47 Attachment - 48 Attachment - 49 |
UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO)
OFFICE ACTION (OFFICIAL LETTER) ABOUT APPLICANT’S TRADEMARK APPLICATION
U.S. APPLICATION SERIAL NO. 88373537
MARK: WHAT2WEAR
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CORRESPONDENT ADDRESS: |
CLICK HERE TO RESPOND TO THIS LETTER: http://www.gov.uspto.report/trademarks/teas/response_forms.jsp
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APPLICANT: Electrolux Home Products, Inc.
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CORRESPONDENT’S REFERENCE/DOCKET NO: CORRESPONDENT E-MAIL ADDRESS: |
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OFFICE ACTION
TO AVOID ABANDONMENT OF APPLICANT’S TRADEMARK APPLICATION, THE USPTO MUST RECEIVE APPLICANT’S COMPLETE RESPONSE TO THIS LETTER WITHIN 6 MONTHS OF THE ISSUE/MAILING DATE BELOW. A RESPONSE TRANSMITTED THROUGH THE TRADEMARK ELECTRONIC APPLICATION SYSTEM (TEAS) MUST BE RECEIVED BEFORE MIDNIGHT EASTERN TIME OF THE LAST DAY OF THE RESPONSE PERIOD.
ISSUE/MAILING DATE: 4/30/2019
The referenced application has been reviewed by the assigned trademark examining attorney.
Applicant must respond timely and completely to the issues below. 15 U.S.C. §1062(b); 37 C.F.R. §§2.62(a), 2.65(a); TMEP §§711, 718.03.
· LIKELIHOOD OF CONFUSION REFUSAL UNDER SECTION 2(d)
· AMENDED IDENTIFICATION AND/OR CLASSIFICATION OF GOODS AND SERVICES REQUIRED
Trademark Act Section 2(d) bars registration of an applied-for mark that so resembles a registered mark that it is likely a potential consumer would be confused, mistaken, or deceived as to the source of the goods and services of the applicant and registrant. See 15 U.S.C. §1052(d). A determination of likelihood of confusion under Section 2(d) is made on a case-by case basis and the factors set forth in In re E. I. du Pont de Nemours & Co., 476 F.2d 1357, 1361, 177 USPQ 563, 567 (C.C.P.A. 1973) aid in this determination. Citigroup Inc. v. Capital City Bank Grp., Inc., 637 F.3d 1344, 1349, 98 USPQ2d 1253, 1256 (Fed. Cir. 2011) (citing On-Line Careline, Inc. v. Am. Online, Inc., 229 F.3d 1080, 1085, 56 USPQ2d 1471, 1474 (Fed. Cir. 2000)). Not all the du Pont factors, however, are necessarily relevant or of equal weight, and any one of the factors may control in a given case, depending upon the evidence of record. Citigroup Inc. v. Capital City Bank Grp., Inc., 637 F.3d at 1355, 98 USPQ2d at 1260; In re Majestic Distilling Co., 315 F.3d 1311, 1315, 65 USPQ2d 1201, 1204 (Fed. Cir. 2003); see In re E. I. du Pont de Nemours & Co., 476 F.2d at 1361-62, 177 USPQ at 567.
In this case, the following factors are the most relevant: similarity of the marks, similarity and nature of the goods and services and similarity of the trade channels of the goods and services. See In re Viterra Inc., 671 F.3d 1358, 1361-62, 101 USPQ2d 1905, 1908 (Fed. Cir. 2012); In re Dakin’s Miniatures Inc., 59 USPQ2d 1593, 1595-96 (TTAB 1999); TMEP §§1207.01 et seq.
Marks are compared in their entireties for similarities in appearance, sound, connotation, and commercial impression. Stone Lion Capital Partners, LP v. Lion Capital LLP, 746 F.3d 1317, 1321, 110 USPQ2d 1157, 1160 (Fed. Cir. 2014) (quoting Palm Bay Imps., Inc. v. Veuve Clicquot Ponsardin Maison Fondee En 1772, 396 F.3d 1369, 1371, 73 USPQ2d 1689, 1691 (Fed. Cir. 2005)); TMEP §1207.01(b)-(b)(v). “Similarity in any one of these elements may be sufficient to find the marks confusingly similar.” In re Inn at St. John’s, LLC, 126 USPQ2d 1742, 1746 (TTAB 2018) (citing In re Davia, 110 USPQ2d 1810, 1812 (TTAB 2014)); TMEP §1207.01(b).
In this case, the applicant’s mark WHAT2WEAR creates a similar commercial source impression to the cited registered mark WHAT TO WEAR because the marks consist of a phrase that uses the same words, namely, “WHAT” and “WEAR”, and connotes the same meaning. Overall, the marks also sound the same. See attached evidence from http://www.merriam-webster.com/dictionary/ indicating that “two”, i.e., the number “2”, is pronounced as /tu/, just like the word “to.” The marks result in an essentially identical commercial impression, conveying one’s clothing options.
Marks may be confusingly similar in appearance where similar terms or phrases or similar parts of terms or phrases appear in the compared marks and create a similar overall commercial impression. See Crocker Nat’l Bank v. Canadian Imperial Bank of Commerce, 228 USPQ 689, 690-91 (TTAB 1986), aff’d sub nom. Canadian Imperial Bank of Commerce v. Wells Fargo Bank, Nat’l Ass’n, 811 F.2d 1490, 1495, 1 USPQ2d 1813, 1817 (Fed. Cir. 1987); TMEP §1207.01(b)(ii)-(iii).
In this case, the registration covers “computer application software for mobile phones, tablets, and desktop computers, namely, software for maintenance of an individual's wardrobe and building online social communities built around wardrobe of members within the online community.” The application also covers a “software for closet and wardrobe management using real-time inventory.” The parties’ software technologies appear to overlap, in that both apparently involve wardrobe maintenance or management. Therefore, it is presumed that the channels of trade and classes of purchasers are the same for these software technologies. See Cai v. Diamond Hong, Inc., __ F.3d __, 27 USPQ2d 1797, 1801 (Fed. Cir. 2018) (quoting In re Viterra Inc., 671 F.3d 1358, 1362, 101 USPQ2d 1905, 1908 (Fed. Cir. 2012)).
Moreover, the registration covers a software for building online social communities and interacting with members of these communities in the field of fashion. The application covers a number of other overlapping or highly related services. For example, the proposed mark is also intended to be used for an online community and social networking in the field of fashion. It also will allow users to get fashion trend consulting and information pertaining to fashion, including in the nature of personal fashion recommendations. Finally, the registration covers advertising services, such as promotion of the goods and services of others. These services are frequently provided by the same entity under the same mark through the same trade channels and to the same classes of consumers in the same fields of use. See, for example, attached evidence showing http://fashiontap.com/ (a social networking site where users share looks, tag brands, and get information on fashion trends, that also features an application; also features advertising links to the websites of others), http://medium.com and http://www.facebook.com/appdressd/ (discussing Dress’d, a “social network devoted to fashion” where users can share their favorite looks and get inspiration, that also includes links to brand pages, all offered via a software application), and http://www.trendme.net/ (a social networking software and website which also allows users to share fashion inspiration, seek and obtain fashion advice, that offers advertising for fashion brands.) Thus, the parties’ goods and services are related. See, e.g., In re Davey Prods. Pty Ltd., 92 USPQ2d 1198, 1202-04 (TTAB 2009); In re Toshiba Med. Sys. Corp., 91 USPQ2d 1266, 1268-69, 1271-72 (TTAB 2009).
The compared goods and services need not be identical or even competitive to find a likelihood of confusion. See On-line Careline Inc. v. Am. Online Inc., 229 F.3d 1080, 1086, 56 USPQ2d 1471, 1475 (Fed. Cir. 2000); Recot, Inc. v. Becton, 214 F.3d 1322, 1329, 54 USPQ2d 1894, 1898 (Fed. Cir. 2000); TMEP §1207.01(a)(i). They need only be “related in some manner and/or if the circumstances surrounding their marketing are such that they could give rise to the mistaken belief that [the goods and/or services] emanate from the same source.” Coach Servs., Inc. v. Triumph Learning LLC, 668 F.3d 1356, 1369, 101 USPQ2d 1713, 1722 (Fed. Cir. 2012) (quoting 7-Eleven Inc. v. Wechsler, 83 USPQ2d 1715, 1724 (TTAB 2007)); TMEP §1207.01(a)(i). Such is the case here.
The attached evidence shows that consumers expect the parties’ goods and services to emanate from the same sources. Therefore, consumers encountering such similar marks for highly related goods and/or services are likely to confuse the marks and/or mistake the underlying sources of goods and/or services offered under the marks. Registration is refused to prevent such confusion.
Although applicant’s mark has been refused registration, applicant may respond to the refusal by submitting evidence and arguments in support of registration.
However, if applicant responds to the refusal, applicant must also address the following additional requirement.
The identification for software in International Class 9 is indefinite and too broad and must be clarified because the wording does not make clear the nature of the software and could identify goods and/or services in three international classes – as a product in International Class 9 or a service in International Class 42. See 37 C.F.R. §2.32(a)(6); TMEP §§1402.03(d), 1402.11(a).
Computer software is a product classified in International Class 9 if it is (1) recorded on media (such as CDs) or (2) downloadable and thus can be transferred or copied from a remote computer system for use on a long-term basis. TMEP §1402.03(d). However, on-line non-downloadable software is considered a computer service in International Class 42. See TMEP §§1402.03(d), 1402.11(a)(xii).
The identification of software in International Class 35 is misclassified, and must, for the above reason, be clarified and reclassified properly according to the above criteria depending on whether the software is a product or a service.
In International Class 42, the service of “providing web sites featuring information in the fields of or related to fashion” is misclassified. The classification of a service of providing a website depends on the information provided on the website. Given that fashion trend consulting is a Class 45 service, a change due to the restructuring of Class 42 following the 8th edition of the Nice Agreement, a website that provides information in the field of fashion is also a class 45 service.
Applicant must also correct the punctuation in the identification to clarify the individual items in the list of Applicant must correct the punctuation in the identification to clarify the individual items in the list of goods and/or services. See 37 C.F.R. §2.32(a)(6); TMEP §1402.01(a). Proper punctuation in identifications is necessary to delineate explicitly each product or service within a list and to avoid ambiguity. In general, commas should be used in an identification (1) to separate a series of related items identified within a particular category of goods or services, (2) before and after “namely,” and (3) between each item in a list of goods or services following “namely” (e.g., personal care products, namely, body lotion, bar soap, shampoo). Id. Semicolons generally should be used to separate a series of distinct categories of goods or services within an international class (e.g., personal care products, namely, body lotion; deodorizers for pets; glass cleaners). Id.
Finally, in Class 45, applicant must clarify the wording “Online social networking services in the field of fashion, lifestyle, motivation, inspiration and self-improvement obtained through social media posting, and providing one or more links to third party retailers to provide additional options.” In particular, the last phrase creates an ambiguity as to it suggests Class 35 advertising services, already covered by the application.
Applicant may adopt the following wording, which incorporates additional suggestions for clarity, if accurate:
Class 9: {Clarify if downloadable or recorded} computer application software for desktop and portable computers, mobile phones and media players, namely, software for closet and wardrobe management using real-time inventory; {Clarify if downloadable or recorded} computer software for providing personal stylist services, namely, software for evaluating the weather and the physical attributes, lifestyle, and fashion styles of others and recommending clothing and accessories to achieve the personal image desired
Class 35: Advertising and marketing services; promoting the goods and services of others by providing online advertising and links to websites of
others; advertising and marketing services, namely, promoting the goods and services of others; computer software for providing personal stylist services, namely, software for
evaluating the weather and the physical attributes, lifestyle, and fashion styles of others and recommending clothing and accessories to achieve the personal image desired
Class 42: Providing web sites featuring information in the fields of or related to
fashion; Computer services, namely, creating an online community for users to participate in and initiate discussions and engage in social
networking about fashion; creating an on-line community for registered users to participate in discussions, share feedback, form virtual communities, and engage in social networking; Providing temporary use of non-downloadable software, for desktop and portable computers and media players, for closet and wardrobe management using real-time inventory and
for providing personal stylist services, namely, for evaluating the weather and the physical attributes, lifestyle, and fashion styles of others and recommending clothing and accessories to achieve
the personal image desired
Class 45: Providing online fashion questions to help users determine the style of clothing best suited to their individual needs
and preferences; Fashion information; fashion coordination services for individuals; computerized clothing scanning for the purpose of clothing selection for fashion purposes; computerized shoe
scanning and fitting of shoes for the purpose of shoe selection for fashion purposes; providing news and information in the field of fashion; fashion consulting services; fashion trend consulting
services; personal fashion consulting services; color analysis for wardrobe and fashion selection; provision of a web site featuring information on fashion; Providing fashion consulting in the nature
of personalized fashion suggestions on apparel, footwear, bags, leather goods, jewelry, watches, toiletries, fragrances and eyewear via a website; providing an online searchable computer database in
the field of personal fashion consulting services with respect to fashion products and merchandise, namely, aiding a consumer in choosing fashion products likely to appeal to them; Online
social networking services in the field of fashion, lifestyle, motivation, inspiration and self-improvement obtained through social media posting, and providing one or more links
to third party retailers to provide additional options; Fashion consulting services; providing information concerning fashion; personal stylist services, namely,
evaluating the fashion styles of others and recommending clothing and accessories; online social networking services provided through a fashion community website; Providing fashion consulting based
on season, size, health of clothing and condition of the clothing; Providing fashion consulting for donation or consignment opportunities; Providing
fashion consulting based on seasons and storage; Providing web sites featuring information in the field of or related to fashion trends
The applicant should also note the following when amending the identifications:
ASSISTANCE
TEAS PLUS OR TEAS REDUCED FEE (TEAS RF) APPLICANTS – TO MAINTAIN LOWER FEE, ADDITIONAL REQUIREMENTS MUST BE MET, INCLUDING SUBMITTING DOCUMENTS ONLINE: Applicants who filed their application online using the lower-fee TEAS Plus or TEAS RF application form must (1) file certain documents online using TEAS, including responses to Office actions (see TMEP §§819.02(b), 820.02(b) for a complete list of these documents); (2) maintain a valid e-mail correspondence address; and (3) agree to receive correspondence from the USPTO by e-mail throughout the prosecution of the application. See 37 C.F.R. §§2.22(b), 2.23(b); TMEP §§819, 820. TEAS Plus or TEAS RF applicants who do not meet these requirements must submit an additional processing fee of $125 per class of goods and/or services. 37 C.F.R. §§2.6(a)(1)(v), 2.22(c), 2.23(c); TMEP §§819.04, 820.04. However, in certain situations, TEAS Plus or TEAS RF applicants may respond to an Office action by authorizing an examiner’s amendment by telephone or e-mail without incurring this additional fee.
/Valeriya Painter/
Examining Attorney
Law Office 121
(571) 270-7132
valeriya.painter@uspto.gov
TO RESPOND TO THIS LETTER: Go to http://www.gov.uspto.report/trademarks/teas/response_forms.jsp. Please wait 48-72 hours from the issue/mailing date before using the Trademark Electronic Application System (TEAS), to allow for necessary system updates of the application. For technical assistance with online forms, e-mail TEAS@uspto.gov. For questions about the Office action itself, please contact the assigned trademark examining attorney. E-mail communications will not be accepted as responses to Office actions; therefore, do not respond to this Office action by e-mail.
All informal e-mail communications relevant to this application will be placed in the official application record.
WHO MUST SIGN THE RESPONSE: It must be personally signed by an individual applicant or someone with legal authority to bind an applicant (i.e., a corporate officer, a general partner, all joint applicants). If an applicant is represented by an attorney, the attorney must sign the response.
PERIODICALLY CHECK THE STATUS OF THE APPLICATION: To ensure that applicant does not miss crucial deadlines or official notices, check the status of the application every three to four months using the Trademark Status and Document Retrieval (TSDR) system at http://tsdr.gov.uspto.report/. Please keep a copy of the TSDR status screen. If the status shows no change for more than six months, contact the Trademark Assistance Center by e-mail at TrademarkAssistanceCenter@uspto.gov or call 1-800-786-9199. For more information on checking status, see http://www.gov.uspto.report/trademarks/process/status/.
TO UPDATE CORRESPONDENCE/E-MAIL ADDRESS: Use the TEAS form at http://www.gov.uspto.report/trademarks/teas/correspondence.jsp.