THAT'S THE BENEFIT OF BLUE

Blue Cross and Blue Shield Association

Application Filed: 2019-03-15
Trademark Application Details
Trademark Logo THAT'S THE BENEFIT OF BLUE

Mark For: THAT'S THE BENEFIT OF BLUE™ trademark registration is intended to cover the categories of printed materials, namely, brochures and pamphlets containing information in the fields of healthcare and wellness. [all]

Status

2020-07-14 UTC
LIVE APPLICATION Published for Opposition
A pending trademark application has been examined by the Office and has been published in a way that provides an opportunity for the public to oppose its registration.


Research OneLook Acronym Finder
Serial Number88342355
Mark Literal ElementsTHAT'S THE BENEFIT OF BLUE
Mark Drawing Type4 - STANDARD CHARACTER MARK
Mark TypeTRADEMARK. SERVICE MARK
RegisterPRINCIPAL
Current LocationPUBLICATION AND ISSUE SECTION 2020-05-20
Basis1(b)
Class StatusACTIVE
Primary US Classes
  • 002: Receptacles
  • 005: Adhesives
  • 022: Games, Toys and Sporting Good
  • 023: Cutlery, Machinery, Tools and Parts Thereof
  • 029: Brooms, Brushes and Dusters
  • 037: Paper and Stationery
  • 038: Prints and Publications
  • 050: Merchandise Not Otherwise Classified
Primary International Class
  • 016 - Primary Class
  • (Paper goods and printed matter) Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); playing cards; printers' type; printing blocks.
Filed UseNo
Current UseNo
Intent To UseYes
Filed ITUYes
44D FiledNo
44E CurrentNo
66A CurrentNo
Current BasisNo
No BasisNo
Attorney NameJ. Ryan Hinshaw
Attorney Docket Number10503EF
Law Office AssignedN30
Employee NameRAJA, AMER YASIN

Timeline

2019-03-15Application Filed
2019-11-12Location: TMO LAW OFFICE 121 - EXAMINING ATTORNEY ASSIGNED
2019-11-12Status: Live/Pending
2019-11-12Transaction Date
2020-05-20Location: PUBLICATION AND ISSUE SECTION
2020-06-23Published
2020-06-23Status: Application has been published for opposition. The opposition period begins on the date of publication.

Trademark Parties (Applicants & Owners)

Party: Blue Cross and Blue Shield Association
Address225 N. Michigan Ave. Chicago, ILLINOIS UNITED STATES 60601
Legal Entity TypeNon-profit Corporation
Legal Entity StateILLINOIS

Documents

DrawingIMAGE/JPEG2019-03-15
TEAS RF New ApplicationAPPLICATION/XML,IMAGE/JPEG2019-03-15
XSearch Search SummaryXML2019-04-17
Offc Action OutgoingXML2019-04-22
Response to Office ActionXML2019-10-21
Amendment and Mail Process CompleteMULTI2019-10-22
Offc Action OutgoingXML2019-11-12
Change Address or Representation FormAPPLICATION/XML2020-05-08
Response to Office ActionAPPLICATION/XML2020-05-11
Amendment and Mail Process CompleteAPPLICATION/XML,IMAGE/JPEG2020-05-13
TRAM Snapshot of App at Pub for OppostnMULTI2020-05-16
Notice of PublicationXML2020-06-03
Notification Of Notice of PublicationXML2020-06-03
OG Publication ConfirmationAPPLICATION/XML2020-06-23

Attorney of Record

J. Ryan Hinshaw
Blue Cross and Blue Shield Association
225 North Michigan Avenue
Chicago IL 60601

Good, Services, and Codes


IC 016. US 002 005 022 023 029 037 038 050. G & S: Printed materials, namely, brochures and pamphlets containing information in the fields of healthcare and wellness
IC 035. US 100 101 102. G & S: Marketing of medical, dental, vision and long term care insurance, prescription drug benefit plans and medicare benefit plans; marketing of life, disability, and accidental death and dismemberment insurance plans; health care management and coordination of services, namely, creating, providing, managing and maintaining the business administration of health care provider networks; providing public policy information in the fields of healthcare, and wellness; promoting public awareness of the importance of making good healthcare choices and safe prescription use; promoting public awareness regarding making good healthcare choices and safe prescription use by means of public advocacy
IC 036. US 100 101 102. G & S: Insurance and related insurance services, namely, the brokerage, administration and underwriting of medical, dental, vision, and long term care insurance, prescription drug benefit plans, and medicare benefit plans; pharmacy benefit management services; insurance and related insurance services, namely, the brokerage, administration and underwriting of life, disability and accidental death and dismemberment insurance plans; providing information regarding insurance and related insurance services, namely, providing insurance information pertaining to the brokerage, marketing, administration and underwriting of medical, dental, vision, and long term care insurance, prescription drug benefit plans, medicare benefit plans
IC 041. US 100 101 107. G & S: Educational services in the nature of providing workshops, seminars, classes, lectures, panel discussions, town hall meetings in the nature of in-person educational forums, symposiums, and online publications in the nature of research reports in the fields of healthcare and wellness
IC 042. US 100 101. G & S: Providing a website featuring a search engine for health insurance providers
IC 044. US 100 101. G & S: Comprehensive health care benefit programs, namely, integrated healthcare services with a network of healthcare providers including health care rendered through health maintenance organizations, preferred provider organizations, and high performance networks, namely, medical, dental, hospital, surgical, emergency, home health care, rehabilitative treatment, preventive health care treatment, physical and mental therapy services; providing information in the fields of healthcare and wellness; providing information and data in the fields of healthcare, wellness, and prescription medications; providing information regarding health issues, namely, social determinants on health based on community-based data, evidence-based programs and community needs; providing healthcare information and data about social and environmental conditions affecting access to healthcare; providing disease awareness information and treatment information in the fields of substance abuse and addiction; providing a website featuring information about healthcare, wellness, addiction treatment, and prescription medications; medical information; rehabilitation patient care services; rehabilitation of drug addicted patients; providing educational information about healthcare comprehensive healthcare benefit programs, namely, integrated healthcare services with a network of healthcare providers including healthcare rendered through health maintenance organizations and preferred provider organizations, namely, medical, hospital, home healthcare, preventive healthcare treatment, mental therapy services; providing a website featuring information in the fields of healthcare, wellness, and nutrition

International Codes:16
U.S. Codes:002,005,022,023,029,037,038,050
International Codes:35
U.S. Codes:100,101,102
International Codes:36
U.S. Codes:100,101,102
International Codes:41
U.S. Codes:100,101,107
International Codes:42
U.S. Codes:100,101
International Codes:44
U.S. Codes:100,101
Type CodeType
GS0161Printed materials, namely, brochures and pamphlets containing information in the fields of healthcare and wellness

Trademark Filing History

DescriptionDateProceeding Number
PUBLISHED FOR OPPOSITION2020-06-23
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED2020-06-23
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED2020-06-03
APPROVED FOR PUB - PRINCIPAL REGISTER2020-05-15
TEAS/EMAIL CORRESPONDENCE ENTERED2020-05-1288889
TEAS RESPONSE TO OFFICE ACTION RECEIVED2020-05-11
CORRESPONDENCE RECEIVED IN LAW OFFICE2020-05-1188889
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED2020-05-08
TEAS CHANGE OF OWNER ADDRESS RECEIVED2020-05-08
TEAS CHANGE OF CORRESPONDENCE RECEIVED2020-05-08
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED2020-05-08
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED2020-05-0888888
NOTIFICATION OF NON-FINAL ACTION E-MAILED2019-11-126325
NON-FINAL ACTION WRITTEN2019-11-1292842
NON-FINAL ACTION E-MAILED2019-11-126325
TEAS/EMAIL CORRESPONDENCE ENTERED2019-10-2188889
TEAS RESPONSE TO OFFICE ACTION RECEIVED2019-10-21
CORRESPONDENCE RECEIVED IN LAW OFFICE2019-10-2188889
NOTIFICATION OF NON-FINAL ACTION E-MAILED2019-04-226325
NON-FINAL ACTION WRITTEN2019-04-2292842
NON-FINAL ACTION E-MAILED2019-04-226325
ASSIGNED TO EXAMINER2019-04-1592842
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM2019-04-04
NEW APPLICATION ENTERED IN TRAM2019-03-19

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