HANNAFORD
Guiding Stars Licensing Company, Llc
The mark consists of an arched red banner with a white line at the top and at the bottom with the stylized wording "HANNAFORD" appearing in the color white and located between the lines. Below the banner is the depiction of a red tomato with a green leaf, a tan loaf of bread, two red cherries having tan stems, a green bell pepper with a green leaf to the left, and purple grapes with a green leaf above the grapes. The color black appears in the outline of the banner, fruit and vegetables as well as in the shading and triangle just below the depiction of the cherries and bread. The color white also appears in the triangle shown below the depiction of the bread and cherries.
Mark For: HANNAFORD® trademark registration is intended to cover the categories of
>The color(s) red, green, tan, white, black and purple is/are claimed as a feature of the mark. The mark consists of an arched red banner with a white line at the top and at the bottom with the stylized wording "HANNAFORD" appearing in the color white and located between the lines. Below the banner is the depiction of a red tomato with a green leaf, a tan loaf of bread, two red cherries having tan stems, a green bell pepper with a green leaf to the left, and purple grapes with a green leaf above the grapes. The color black appears in the outline of the banner, fruit and vegetables as well as in the shading and triangle just below the depiction of the cherries and bread. The color white also appears in the triangle shown below the depiction of the bread and cherries.
| Research |
OneLook
Acronym Finder
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| Serial Number | 88338031 |
| Registration Number | 5862446 |
| Mark Literal Elements | HANNAFORD |
| Mark Drawing Type | 3 - AN ILLUSTRATION DRAWING WHICH INCLUDES WORD(S)/ LETTER(S)/NUMBER(S) |
| Mark Type | TRADEMARK |
| Standard Character Claim | No |
| Register | PRINCIPAL |
| Current Location | PUBLICATION AND ISSUE SECTION 2019-09-17 |
| Basis | 1(a) |
| Class Status | ACTIVE |
| Primary US Classes |
|
| Primary International Class |
|
| Filed Use | Yes |
| Current Use | Yes |
| Intent To Use | No |
| Filed ITU | No |
| 44D Filed | No |
| 44E Current | No |
| 66A Current | No |
| Current Basis | No |
| No Basis | No |
| Attorney Name | Michael A. Doctrow |
| Attorney Docket Number | 13157-0040 |
| Law Office Assigned | M50 |
| Employee Name | FENNESSY, EDWARD JOHN |
Timeline
| 2015-12-07 | Date of First Use |
| 2015-12-07 | Date of Use In Commerce |
| 2016-05-01 | Date of First Use |
| 2019-03-13 | Application Filed |
| 2019-07-02 | Published |
| 2019-07-02 | Published for Opposition |
| 2019-09-17 | Location: PUBLICATION AND ISSUE SECTION |
| 2019-09-17 | Status: Live/Registered |
| 2019-09-17 | Status: Registered. The registration date is used to determine when post-registration maintenance documents are due. |
| 2019-09-17 | Trademark Registered |
| 2019-09-17 | Transaction Date |
Trademark Parties (Applicants & Owners)
| Party: |  GUIDING STARS LICENSING COMPANY, LLC |
| Address | 145 PLEASANT HILL ROAD SCARBOROUGH, MAINE UNITED STATES 04074 |
| Legal Entity Type | Limited Liability Company |
| Legal Entity State | DELAWARE |
| Party: | DZA Brands, LLC |
| Address | 2110 Executive Drive Salisbury FL 28147 |
| Legal Entity Type | Limited Liability Company |
| Legal Entity State | FL |
*multiple parties listed, check assignment documents for ownership information
Documents
 Drawing | JPEG | 2019-03-13 |
| Specimen | JPEG | 2019-03-13 |
 TEAS Plus New Application | MULTI | 2019-03-13 |
| Design Search Code Corr Project | APPLICATION/XML | 2019-04-02 |
| XSearch Search Summary | XML | 2019-05-22 |
| XSearch Search Summary | XML | 2019-05-22 |
| TRAM Snapshot of App at Pub for Oppostn | MULTI | 2019-05-23 |
| Notice of Publication | XML | 2019-06-12 |
| Notification Of Notice of Publication | XML | 2019-06-12 |
| OG Publication Confirmation | APPLICATION/XML | 2019-07-02 |
| Registration Certificate | 2019-09-17 |
Design Search Codes
| 05.09.02 | Grapes |
| 05.09.08 | Cherries |
| 05.11.04 | Tomatoes |
| 05.11.09 | Peppers |
| 08.01.01 | Bread (whole loaves); Pita |
| 24.09.07 | Advertising, banners; Banners |
| 26.05.21 | Triangles that are completely or partially shaded |
| 26.17.01 | Bands, straight; Bars, straight; Lines, straight; Straight line(s), band(s) or bar(s) |
| 26.17.09 | Bands, curved; Bars, curved; Curved line(s), band(s) or bar(s); Lines, curved |
| 050308 | More than one leaf, including scattered leaves, bunches of leaves not attached to branches |
| 050902 | Grapes |
| 050908 | Cherries |
| 051104 | Tomatoes |
| 051109 | Peppers |
| 080101 | Bread (whole loaves); Pita |
| 240907 | Advertising, banners; Banners |
| 260521 | Triangles that are completely or partially shaded |
| 261701 | Bands, straight; Bars, straight; Lines, straight; Straight line(s), band(s) or bar(s) |
| 261709 | Bands, curved; Bars, curved; Curved line(s), band(s) or bar(s); Lines, curved |
Attorney of Record
Good, Services, and Codes
IC 001. US 001 005 006 010 026 046. G & S: Artificial sweeteners. FIRST USE: 20160501. FIRST USE IN COMMERCE: 20160501
IC 003. US 001 004 006 050 051 052. G & S: Ammonia for cleaning purposes; Bleaching preparations for household use; Dishwashing preparations; Disposable wipes impregnated with cleansing chemicals or compounds for personal hygiene; Fabric softeners; Household cleaning preparations; Laundry detergent; Scented fabric refresher spray. FIRST USE: 20151118. FIRST USE IN COMMERCE: 20151118
IC 005. US 006 018 044 046 051 052. G & S: Antiseptic wipes. FIRST USE: 20160530. FIRST USE IN COMMERCE: 20160530
IC 006. US 002 012 013 014 023 025 050. G & S: Aluminum foil. FIRST USE: 20151217. FIRST USE IN COMMERCE: 20151217
IC 008. US 023 028 044. G & S: Flatware. FIRST USE: 20160128. FIRST USE IN COMMERCE: 20160128
IC 016. US 002 005 022 023 029 037 038 050. G & S: Bathroom tissue; Facial tissue; Paper bags; Paper napkins; Paper towels; Plastic food storage bags for household use; Plastic wrap; Trash bags; Wax paper. FIRST USE: 20151009. FIRST USE IN COMMERCE: 20151009
IC 021. US 002 013 023 029 030 033 040 050. G & S: Bowls; Brooms; Cleaning brushes for household use; Cleaning sponges; Cleaning, dusting and polishing cloths; Drinking cups; Drinking straws; Mops; Paper cups; Paper plates; Plastic cups; Plastic storage containers for household use; Scouring pads; Toothpicks. FIRST USE: 20151207. FIRST USE IN COMMERCE: 20151207
| International Codes: | 1 |
| U.S. Codes: | 001,005,006,010,026,046 |
| International Codes: | 3 |
| U.S. Codes: | 001,004,006,050,051,052 |
| International Codes: | 5 |
| U.S. Codes: | 006,018,044,046,051,052 |
| International Codes: | 6 |
| U.S. Codes: | 002,012,013,014,023,025,050 |
| International Codes: | 8 |
| U.S. Codes: | 023,028,044 |
| International Codes: | 16 |
| U.S. Codes: | 002,005,022,023,029,037,038,050 |
| International Codes: | 21 |
| U.S. Codes: | 002,013,023,029,030,033,040,050 |
| Type Code | Type |
|---|---|
| CC0000 | The color(s) red, green, tan, white, black and purple is/are claimed as a feature of the mark. |
| CC0000 | The color(s) red, green, tan, white, black and purple is/are claimed as a feature of the mark. |
Trademark Filing History
| Description | Date | Proceeding Number |
|---|---|---|
| AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP | 2020-06-03 | |
| REGISTERED-PRINCIPAL REGISTER | 2019-09-17 | |
| PUBLISHED FOR OPPOSITION | 2019-07-02 | |
| OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | 2019-07-02 | |
| NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | 2019-06-12 | |
| ASSIGNED TO EXAMINER | 2019-05-22 | 81879 |
| APPROVED FOR PUB - PRINCIPAL REGISTER | 2019-05-22 | |
| NOTICE OF DESIGN SEARCH CODE E-MAILED | 2019-04-02 | |
| NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM | 2019-04-01 | |
| NEW APPLICATION ENTERED IN TRAM | 2019-03-16 |
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