Offc Action Outgoing

CLARO

Michael Todd Beauty LP

U.S. Trademark Application Serial No. 88271379 - CLARO - 305276-00115


United States Patent and Trademark Office (USPTO)

Office Action (Official Letter) About Applicant’s Trademark Application

 

U.S. Application Serial No. 88271379

 

Mark:  CLARO

 

 

 

 

Correspondence Address: 

David V. Radack

ECKERT SEAMANS CHERIN & MELLOTT, LLC

600 GRANT STREET, 44TH FLOOR

PITTSBURGH PA 15219

 

 

 

Applicant:  Michael Todd Beauty LP

 

 

 

Reference/Docket No. 305276-00115

 

Correspondence Email Address: 

 dradack@eckertseamans.com

 

 

 

FINAL OFFICE ACTION

 

The USPTO must receive applicant’s response to this letter within six months of the issue date below or the application will be abandoned.  Respond using the Trademark Electronic Application System (TEAS) and/or Electronic System for Trademark Trials and Appeals (ESTTA).  A link to the appropriate TEAS response form and/or to ESTTA for an appeal appears at the end of this Office action. 

 

 

Issue date:  May 19, 2020

 

 

INTRODUCTION

 

This Office action is in response to applicant’s communication filed on September 12, 2019.

 

In a previous Office action dated March 15, 2019, the trademark examining attorney refused registration of the applied-for mark based on the following:  refusal Trademark Act Section 2(d) for a likelihood of confusion with a registered marks.

 

On September 26, 2019, action on this application was suspended pending the disposition of Cancellation No. 92072256.  The proceeding has concluded.  The subject of the proceeding, Registration No. 3846433 (CLARO SX), was cancelled on December 12, 2019, and is no longer a bar to the registration of applicants mark.  Therefore, the Section 2(d) refusal is withdrawn with respect to this registration.

 

Furthermore, prior-filed U.S. Application Serial No. 87334598 (CLAROGEL) has abandoned and is no longer a potential bar towards the registration of the applied-for mark.

 

The trademark examining attorney maintains and now makes FINAL the refusal below.  See 37 C.F.R. §2.63(b); TMEP §714.04.

 

 

SECTION 2(d) REFUSAL – LIKELIHOOD OF CONFUSION

 

Registration of the applied-for mark (CLARO) is refused because of a likelihood of confusion with the marks in U.S. Registration Nos. 5221043 (CLAROR), and 3003490 (ACLARO).  Trademark Act Section 2(d), 15 U.S.C. §1052(d); see TMEP §§1207.01 et seq.  See the attached registrations.

 

Trademark Act Section 2(d) bars registration of an applied-for mark that is so similar to a registered mark that it is likely consumers would be confused, mistaken, or deceived as to the commercial source of the goods of the parties.  See 15 U.S.C. §1052(d).  Likelihood of confusion is determined on a case-by-case basis by applying the factors set forth in In re E. I. du Pont de Nemours & Co., 476 F.2d 1357, 1361, 177 USPQ 563, 567 (C.C.P.A. 1973) (called the “du Pont factors”).  In re i.am.symbolic, llc, 866 F.3d 1315, 1322, 123 USPQ2d 1744, 1747 (Fed. Cir. 2017).  Any evidence of record related to those factors need be considered; however, “not all of the DuPont factors are relevant or of similar weight in every case.”  In re Guild Mortg. Co., 912 F.3d 1376, 1379, 129 USPQ2d 1160, 1162 (Fed. Cir. 2019) (quoting In re Dixie Rests., Inc., 105 F.3d 1405, 1406, 41 USPQ2d 1531, 1533 (Fed. Cir. 1997)).

 

Although not all du Pont factors may be relevant, there are generally two key considerations in any likelihood of confusion analysis:  (1) the similarities between the compared marks and (2) the relatedness of the compared goods.  See In re i.am.symbolic, llc, 866 F.3d at 1322, 123 USPQ2d at 1747 (quoting Herbko Int’l, Inc. v. Kappa Books, Inc., 308 F.3d 1156, 1164-65, 64 USPQ2d 1375, 1380 (Fed. Cir. 2002)); Federated Foods, Inc. v. Fort Howard Paper Co.,544 F.2d 1098, 1103, 192 USPQ 24, 29 (C.C.P.A. 1976) (“The fundamental inquiry mandated by [Section] 2(d) goes to the cumulative effect of differences in the essential characteristics of the goods [or services] and differences in the marks.”); TMEP §1207.01. 

 

Comparing the Marks

 

Marks are compared in their entireties for similarities in appearance, sound, connotation, and commercial impression.  Stone Lion Capital Partners, LP v. Lion Capital LLP, 746 F.3d 1317, 1321, 110 USPQ2d 1157, 1160 (Fed. Cir. 2014) (quoting Palm Bay Imps., Inc. v. Veuve Clicquot Ponsardin Maison Fondee En 1772, 396 F.3d 1369, 1371, 73 USPQ2d 1689, 1691 (Fed. Cir. 2005)); TMEP §1207.01(b)-(b)(v).  “Similarity in any one of these elements may be sufficient to find the marks confusingly similar.”  In re Inn at St. John’s, LLC, 126 USPQ2d 1742, 1746 (TTAB 2018) (citing In re Davia, 110 USPQ2d 1810, 1812 (TTAB 2014)), aff’d per curiam, 777 F. App’x 516, 2019 BL 343921 (Fed. Cir. 2019); TMEP §1207.01(b).

 

In this case, the marks are confusingly similar in appearance, sound, and commercial impression because they appear to be formatives of the same word.  Applicant’s mark is “CLARO” and the registered marks are “CLAROR” and “ACLARO”. 

 

Applicant argues that its “mark CLARO has a different pronunciation, commercial impression and meaning than the marks in the cited registrations” 5221043 (CLAROR) and 3003490 (ACLARO).

 

Applicant’s argument is unpersuasive because there is only one letter that differentiates applicant’s mark from the registered marks.  As such, there is only a slight difference in sounds between the marks.  However, slight differences in the sound of similar marks will not avoid a likelihood of confusion.  In re Energy Telecomm. & Elec. Ass’n, 222 USPQ 350, 351 (TTAB 1983); see In re Viterra Inc., 671 F.3d 1358, 1367, 101 USPQ2d 1905, 1912 (Fed. Cir. 2012).  In light of the closely related goods, the does not outweigh the similarities between the marks.  Where the goods of an applicant and registrant are “similar in kind and/or closely related,” the degree of similarity between the marks required to support a finding of likelihood of confusion is not as great as in the case of diverse goods.  In re J.M. Originals Inc., 6 USPQ2d 1393, 1394 (TTAB 1987); see Shen Mfg. Co. v. Ritz Hotel Ltd., 393 F.3d 1238, 1242, 73 USPQ2d 1350, 1354 (Fed. Cir. 2004); TMEP §1207.01(b).

 

Furthermore, marks may be confusingly similar in appearance where similar terms or phrases or similar parts of terms or phrases appear in the compared marks and create a similar overall commercial impression.  See Crocker Nat’l Bank v. Canadian Imperial Bank of Commerce, 228 USPQ 689, 690-91 (TTAB 1986), aff’d sub nom. Canadian Imperial Bank of Commerce v. Wells Fargo Bank, Nat’l Ass’n, 811 F.2d 1490, 1495, 1 USPQ2d 1813, 1817 (Fed. Cir. 1987) (finding COMMCASH and COMMUNICASH confusingly similar); In re Corning Glass Works, 229 USPQ 65, 66 (TTAB 1985) (finding CONFIRM and CONFIRMCELLS confusingly similar); In re Pellerin Milnor Corp., 221 USPQ 558, 560 (TTAB 1983) (finding MILTRON and MILLTRONICS confusingly similar); TMEP §1207.01(b)(ii)-(iii).  In this case, the fanciful term “CLARO” represents applicant’s entire mark and is totally incorporated into the registered marks.  As such, the marks look similar and create similar commercial impressions of a fanciful word composed from the term “CLARO”.

 

Comparing the Goods

 

In this case, applicant’s goods are “light-emitting device, namely, chargeable LED phototherapy device for the treatment of acne” in International Class 10. 

 

The goods in Reg. No. 5221043 (CLAROR) are “medicated skin care preparations; preparations for the treatment of acne” in International Class 5.

 

The goods in Reg. No. 3003490 (ACLARO) are “medicated skin care preparations” in International Class 5.

 

Applicant points out that “Applicant’s mark is used for a light emitting device (in Class 10) whereas the marks in the cited registration are used for skin care preparations in Class 5.”

 

This information is unpersuasive because the compared goods need not be identical or even competitive to find a likelihood of confusion.  See On-line Careline Inc. v. Am. Online Inc., 229 F.3d 1080, 1086, 56 USPQ2d 1471, 1475 (Fed. Cir. 2000); Recot, Inc. v. Becton, 214 F.3d 1322, 1329, 54 USPQ2d 1894, 1898 (Fed. Cir. 2000); TMEP §1207.01(a)(i).  They need only be “related in some manner and/or if the circumstances surrounding their marketing are such that they could give rise to the mistaken belief that [the goods and/or services] emanate from the same source.”  Coach Servs., Inc. v. Triumph Learning LLC, 668 F.3d 1356, 1369, 101 USPQ2d 1713, 1722 (Fed. Cir. 2012) (quoting 7-Eleven Inc. v. Wechsler, 83 USPQ2d 1715, 1724 (TTAB 2007)); TMEP §1207.01(a)(i).

 

The attached and previously attached Internet evidence consists of third-party entities that produce LED phototherapy devices for treatment of the skin and also medicated skin care preparations.  See attached and previously attached webpage screenshots featuring goods from Neutrogena, Tria, Skin Inc Supplement Bar, Trophy Skin, Revive, Quasar MD, LightStim, Foreo, The Light Salon, and Dr. Dennis Gross.  This evidence establishes that the same entity commonly produces the relevant goods and markets the goods under the same mark.  This evidence also shows that the relevant goods are sold or provided through the same trade channels and used by the same classes of consumers in the same fields of use.  Thus, applicant’s and registrant’s goods are considered related for likelihood of confusion purposes.  See, e.g., In re Davey Prods. Pty Ltd., 92 USPQ2d 1198, 1202-04 (TTAB 2009); In re Toshiba Med. Sys. Corp., 91 USPQ2d 1266, 1268-69, 1271-72 (TTAB 2009).

 

Conclusion

 

Applicant’s and registrants’ marks are confusingly similar and their goods are related.  Accordingly, the applied-for mark, “CLARO”, is refused for likelihood of confusion under Trademark Act Section 2(d).  This refusal is hereby made final.

 

 

RESPONSE GUIDELINES FOR FINAL OFFICE ACTION

 

How to respond.  Click to file a request for reconsideration of this final Office action that fully resolves all outstanding requirements and refusals and/or click to file a timely appeal to the Trademark Trial and Appeal Board (TTAB) with the required filing fee(s).

 

Additional Response guidance

 

  • Missing the response deadline to this letter will cause the application to abandon.  A response or notice of appeal must be received by the USPTO before midnight Eastern Time of the last day of the response period.  TEAS and ESTTA maintenance or unforeseen circumstances could affect an applicant’s ability to timely respond.  

 

 

 

If applicant has questions regarding this final Office action, please telephone or e-mail the assigned trademark examining attorney.  All relevant e-mail communications will be placed in the official application record; however, an e-mail communication will not be accepted as a response to this Office action and will not extend the deadline for filing a proper response.  See 37 C.F.R. §2.191; TMEP §§709.04-.05.  Further, although the trademark examining attorney may provide additional explanation pertaining to the refusal in this final Office action, the trademark examining attorney may not provide legal advice or statements about applicant’s rights.  See TMEP §§705.02, 709.06.

 

/Marco Wright/

Trademark Examining Attorney

Law Office 120

(571) 272-4918

marco.wright@uspto.gov

 

 

 

 

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U.S. Trademark Application Serial No. 88271379 - CLARO - 305276-00115

To: Michael Todd Beauty LP (dradack@eckertseamans.com)
Subject: U.S. Trademark Application Serial No. 88271379 - CLARO - 305276-00115
Sent: May 19, 2020 10:07:53 AM
Sent As: ecom120@uspto.gov
Attachments:

United States Patent and Trademark Office (USPTO)

 

USPTO OFFICIAL NOTICE

 

Office Action (Official Letter) has issued

on May 19, 2020 for

U.S. Trademark Application Serial No. 88271379

 

Your trademark application has been reviewed by a trademark examining attorney.  As part of that review, the assigned attorney has issued an official letter that you must respond to by the specified deadline or your application will be abandoned.  Please follow the steps below.

 

(1)  Read the official letter.

 

(2)  Direct questions about the contents of the Office action to the assigned attorney below. 

 

 

/Marco Wright/

Trademark Examining Attorney

Law Office 120

(571) 272-4918

marco.wright@uspto.gov

 

 

Direct questions about navigating USPTO electronic forms, the USPTO website, the application process, the status of your application, and/or whether there are outstanding deadlines or documents related to your file to the Trademark Assistance Center (TAC).

 

(3)  Respond within 6 months (or earlier, if required in the Office action) from May 19, 2020, using the Trademark Electronic Application System (TEAS).  The response must be received by the USPTO before midnight Eastern Time of the last day of the response period.  See the Office action for more information about how to respond

 

 

 

GENERAL GUIDANCE

·       Check the status of your application periodically in the Trademark Status & Document Retrieval (TSDR) database to avoid missing critical deadlines.

 

·       Update your correspondence email address, if needed, to ensure you receive important USPTO notices about your application.

 

·       Beware of misleading notices sent by private companies about your application.  Private companies not associated with the USPTO use public information available in trademark registrations to mail and email trademark-related offers and notices – most of which require fees.  All official USPTO correspondence will only be emailed from the domain “@uspto.gov.”

 

 

 


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