To: | Luxury Livin Enterprises, LLC (worldwidebrandsolutions@gmail.com) |
Subject: | U.S. Trademark Application Serial No. 88264536 - LIVIN - N/A |
Sent: | September 09, 2019 12:49:04 PM |
Sent As: | ecom127@uspto.gov |
Attachments: |
United States Patent and Trademark Office (USPTO)
Office Action (Official Letter) About Applicant’s Trademark Application
U.S. Application Serial No. 88264536
Mark: LIVIN
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Correspondence Address: 230 CLINTON STREET - SUITE 11C
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Applicant: Luxury Livin Enterprises, LLC
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Reference/Docket No. N/A
Correspondence Email Address: |
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The USPTO must receive applicant’s response to this letter within six months of the issue date below or the application will be abandoned. Respond using the Trademark Electronic Application System (TEAS) and/or Electronic System for Trademark Trials and Appeals (ESTTA). A link to the appropriate TEAS response form and/or to ESTTA for an appeal appears at the end of this Office action.
Issue date: September 09, 2019
This Office action is in response to applicant’s communication filed on August 16, 2019.
In a previous Office action dated April 1, 2019, the trademark examining attorney refused registration of the applied-for mark based on the following: Trademark Act Sections 1, 2, 3, and 45 for failure to function as a service mark and for failure to show the applied-for mark in use in commerce with any of the specified services.
In addition, the following refusal has been withdrawn: applicant provided acceptable specimen. See TMEP §§713.02, 714.04.
Further, the trademark examining attorney maintains and now makes FINAL the refusal in the summary of issues below. See 37 C.F.R. §2.63(b); TMEP §714.04.
SUMMARY OF ISSUES MADE FINAL that applicant must address:
SECTIONS 1, 2, 3, AND 45 REFUSAL – FAILURE TO FUNCTION AS A SERVICE MARK
On April 1, 2019, the trademark examining attorney issued a refusal for the applied-for mark under Trademark Act Sections 1, 2, 3, and 45 for failure to function as a service mark. Response options for overcoming that refusal were set forth in the prior Office Action. However, applicant’s substitute specimen is an advertisement that only shows the mark in connection with one live performance, the date of which is not provided.
The personal name of an individual or group is registrable as a service mark only where the record shows that it is used in a manner that would be perceived by consumers as identifying the services in addition to identifying the person or group. See In re Mancino, 219 USPQ at 1048; In re Carson, 197 USPQ 554, 555 (TTAB 1977); TMEP §1301.02(b). In this case, the specimen shows the applied-for mark used only to identify the name of an individual and not as a service mark for applicant’s services because the specimen only shows the mark in use with one live performance. Furthermore, the specimen specifically advertises a “Performance By LIVIN”. Thusly, the mark “LIVIN” would only bring to mind the identity of the performer and not the service of providing live musical performances or any of the other applied-for services.
For live entertainment services, some examples of acceptable specimens to overcome this refusal include:
· (1) A photograph of the group or individual in performance with the name displayed, e.g., the name printed on the drum of a band.
· (2) Screenshots of tour dates from the artist’s website (NOTE: tour dates must precede the filing date of the application).
· (3) Multiple flyers showing performances at a variety of venues to show that the artist is providing a service in commerce.
For any entertainment service, advertisements or radio or television listings showing the mark may be submitted, but the specimens must show that the mark is used to identify and distinguish the services recited in the application, not just the performer. A designation that identifies only the performer is not registrable as a service mark. See TMEP §1301.02(b) regarding the registrability of names of characters or personal names as service marks.
TEAS PLUS OR TEAS REDUCED FEE (TEAS RF) APPLICANTS – TO MAINTAIN LOWER FEE, ADDITIONAL REQUIREMENTS MUST BE MET, INCLUDING SUBMITTING DOCUMENTS ONLINE: Applicants who filed their application online using the lower-fee TEAS Plus or TEAS RF application form must (1) file certain documents online using TEAS, including responses to Office actions (see TMEP §§819.02(b), 820.02(b) for a complete list of these documents); (2) maintain a valid e-mail correspondence address; and (3) agree to receive correspondence from the USPTO by e-mail throughout the prosecution of the application. See 37 C.F.R. §§2.22(b), 2.23(b); TMEP §§819, 820. TEAS Plus or TEAS RF applicants who do not meet these requirements must submit an additional processing fee of $125 per class of goods and/or services. 37 C.F.R. §§2.6(a)(1)(v), 2.22(c), 2.23(c); TMEP §§819.04, 820.04. However, in certain situations, TEAS Plus or TEAS RF applicants may respond to an Office action by authorizing an examiner’s amendment by telephone or e-mail without incurring this additional fee.
How to respond. Click to file a response to this final Office action and/or appeal it to the Trademark Trial and Appeal Board (TTAB)
/Douglas A. Mondell/
Douglas A. Mondell, Esq.
Law Office 127
(571) 272-0120
douglas.mondell@uspto.gov
RESPONSE GUIDANCE